Ghost's main goal is to save herself from an unspeakable fate, and her determination to do so is such that she will endanger small children and manipulate the Quantum Realm. She can also get emotional, even though she has good reason to. Ghost is also very perceptive, something demonstrated by how she calmly interrogated Ant-Man, Wasp, and Dr. Hank Pym, before speaking in a firm, biting tone and then speaking aggressively when things became more serious. After she was saved, however, she came to see her own life as worthless, thinking she deserved to die for what she had done to prevent just that, though her consolation with her adopted father seems to have mitigated this somewhat.
Ghost was an enemy of Iron Man's who had fought him several times in the past. However, after one of Ultron's failed schemes to destroy the world resulted in Terrigen Mists being released throughout the world, causing people with dormant Inhuman genes to undergo Terrigenesis and become Inhumans. It turned out that Morley was one of those many people, and upon emerging from the Terrigen cocoon, found that he had obtained actual phasing powers, no longer needing to do so with his tech.
In "The Kids are Alright", Ghost hatches a scheme to steal F.R.I.D.A.Y. and sink Avengers Tower. He did so by hacking into the tower's systems and tasing Falcon and Hawkeye.
Ghost appears in Ant-Man and the Wasp as the main antagonist alongside her adopted father, Bill Foster. The daughter of scientist Elihas Starr, a former colleague of Hank Pym, Ava was affected with quantum instability after a Quantum Tunnel created by her father exploded, which ended up killing both of her parents. Her condition caused her to periodically phase out of existence. While wearing a specialized suit provided by S.H.I.E.L.D., she could control and even utilize this ability. However, S.H.I.E.L.D. took advantage of Ava's condition, making her a convert operative not unlike Black Widow and Hawkeye. Eventually following the organization's desolution, Ava came under the sole care of Dr. Bill Foster, who provided her the means to prolong her life and resources needed in order to stabilize herself. However, what she needed were energies from the Quantum Realm, and need for this brought her into conflict with Hank Pym, his daughter Hope, and their ally Scott Lang, and even threatened the life of Pym's wife Janet.
In the comics, Ghost was an Iron Man villain who became a thief after being exploited and having their life ruined by corporate-executives and white-collar criminals. His powers came from his suit and technology which were all of his own design and being constantly upgraded to be on par with Iron-Man's tech.