Case Study Quotes

“THE ORGANIC FOODS MYTH

A few decades ago, a woman tried to sue a butter company that had printed the word 'LITE' on its product's packaging. She claimed to have gained so much weight from eating the butter, even though it was labeled as being 'LITE'. In court, the lawyer representing the butter company simply held up the container of butter and said to the judge, "My client did not lie. The container is indeed 'light in weight'. The woman lost the case.

In a marketing class in college, we were assigned this case study to show us that 'puffery' is legal. This means that you can deceptively use words with double meanings to sell a product, even though they could mislead customers into thinking your words mean something different. I am using this example to touch upon the myth of organic foods. If I was a lawyer representing a company that had labeled its oranges as being organic, and a man was suing my client because he found out that the oranges were being sprayed with toxins, my defense opening statement would be very simple: "If it's not plastic or metallic, it's organic."

Most products labeled as being organic are not really organic. This is the truth. You pay premium prices for products you think are grown without chemicals, but most products are. If an apple is labeled as being organic, it could mean two things. Either the apple tree itself is free from chemicals, or just the soil. One or the other, but rarely both. The truth is, the word 'organic' can mean many things, and taking a farmer to court would be difficult if you found out his fruits were indeed sprayed with pesticides. After all, all organisms on earth are scientifically labeled as being organic, unless they are made of plastic or metal. The word 'organic' comes from the word 'organism', meaning something that is, or once was, living and breathing air, water and sunlight.

So, the next time you stroll through your local supermarket and see brown pears that are labeled as being organic, know that they could have been third-rate fare sourced from the last day of a weekend market, and have been re-labeled to be sold to a gullible crowd for a premium price. I have a friend who thinks that organic foods have to look beat up and deformed because the use of chemicals is what makes them look perfect and flawless. This is not true. Chemical-free foods can look perfect if grown in your backyard. If you go to jungles or forests untouched by man, you will see fruit and vegetables that look like they sprouted from trees from Heaven. So be cautious the next time you buy anything labeled as 'organic'. Unless you personally know the farmer or the company selling the products, don't trust what you read. You, me, and everything on land and sea are organic.


Suzy Kassem,
Truth Is Crying”
― Suzy Kassem, Rise Up and Salute the Sun: The Writings of Suzy Kassem

“For a case study in personal branding. Google “Jarod Kintz.” He’s kind of a big deal.”
― Ryan Lilly, #Networking is people looking for people looking for people

“The music industry is a great case study for how value can ripple out through an economic ecosystem and how compensation for that value ripples back to the originators of that value.”
― Hendrith Vanlon Smith Jr

“If you cannot find all relevant data and study to the core, then ask the experts to Solve My Case Study.”
― Louis Hill

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― Louis Hill

“One day my colleague, David Buss and I were chatting and I said to him, "Nobody's ever looked at why people have sex," says Cindy Meston, psychologist at UTexas Austin and author of the book, 'Why Women Have Sex.' She and Buss rectified that.
1,549 undergraduates settled on 237 reasons for sex. Women listed as their top 10 reasons, (1) I was attracted to the person, (2) I wanted to experience the physical pleasure, (3) It feels good, (4) I wanted to show my affection for the person, (5) I wanted to express my love for the person, (6) I was sexually aroused and wanted the release, (7) It's fun, (8) I was horny, (9) I realized I was in love, and (10) I was in the heat of the moment.
Men had the same top three, with numbers 2 and 3 switched. Lower in the top 10, men mix in - I wanted to achieve orgasm, and, I wanted to please my partner.”
― Garth Sundem, Brain Trust: 93 Top Scientists Reveal Lab-Tested Secrets to Surfing, Dating, Dieting, Gambling, Growing Man-Eating Plants, and More!