Marketing Committee

Mission

The Marketing Committee:

Serves as the zoo and aquarium professional community’s leading voice on marketing trends and opportunities.
Enhances, elevates and protects the brand and mission of accredited zoos and aquariums through national awareness campaigns.
Works to generate new revenue streams by providing expertise and support for building awareness and participation in AZA and its programs.
Enhances the quality and professionalism of AZA member marketing staff through annual/regional conferences, sharing of best practices and resources, facilitating networking opportunities, and administration of the annual Excellence in Marketing Award.

Chair
Vincent Jeffries, Akron Zoological Park

Vice-Chair
Laura Rieder, Woodland Park Zoo

Members
Dana Allen-Greil, Monterey Bay Aquarium
Katie Back, John G. Shedd Aquarium
Samuel Cash, Chattanooga Zoo at Warner Park
Beth Chee, Birch Aquarium at Scripps Institution of Oceanography
Daniel Flynn, Oakland Zoo
Linda Henderson, Rolling Hills Zoo
Courtney Klug, Oregon Coast Aquarium
Beth LaPierre, Seneca Park Zoo
Kirby Meyer, Saint Louis Zoo
Kevin Nuss, Santa Barbara Zoo
Jennifer Porter, Adventure Aquarium
Kim Romary, Kansas City Zoo & Aquarium
Hope Roth, San Antonio Zoo
Emma Webb, Oklahoma City Zoo and Botanical Garden
Linsey Whitehead, Houston Zoo
Amie Yam-Babinchak, South Carolina Aquarium

Advisors
Ashley Osia, Friends of the Dunes
Krista Swan, Oregon Zoo

Board Liaison
Roger Germann, The Florida Aquarium

AZA Staff Liaison
Amanda Johnston