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C.H.E.R.U.B is a non-profit organization of cherubangels that protects the living on behalf of souls in Heaven. It made its debut in the titular episode.
C.H.E.R.U.B is seemingly Heaven's equivalent of I.M.P. Unlike their Hell-based counterparts, C.H.E.R.U.B offers protection services for the living humans of Earth. Its known members include Cletus, Collin, and Keenie, though it is unknown if there are others, especially after the three were banned from returning to Heaven after accidentally killing Lyle Lipton. They have ads similar to the I.M.P ad complete with their own jingle.
Their goal is to save the lives of people in the living world because someone wants to keep them alive, whereas I.M.P's goal is the complete opposite, to kill people because someone wants them dead. A secondary goal C.H.E.R.U.B has is to try and help the saved person be worthy of ascending to Heaven when they die.
Unlike I.M.P, C.H.E.R.U.B doesn't take payment for its work, being a non-profit organization that does what it does because it considers it the right thing to do.
The acronym spells out the word "cherub", which is befitting as its members are all Cherubs.
This is the first organization to not have its full name of its company acronym revealed, so it is currently unknown what the C.H.E.R.U.B abbreviation stands for.
The employees' names are all from countries famous for their shepherding. Collin and Keenie are Irish names, and Cletus is a Greek name.
The fourth cherub
There was a lion Cherub who would have served as the fourth member and C.H.E.R.U.B's equivalent of Loona, but, was ultimately scrapped during production.[1]
For some unknown reason, C.H.E.R.U.B's commercials are also broadcasted on Hell's TV stations.
It's implied that C.H.E.R.U.B also try to help the people they save to get into Heaven, despite the fact no one knows the requirements necessary to pass divine judgement and ascend after death.
It is unknown if C.H.E.R.U.B is now disbanded since Cletus, Collin, and Keenie (the only ones who were seen working in the company) were banished from Heaven. Though, Deerie and the other Cherubs who appeared at the end of the titular episode may also be fellow employees.
