Matt Martin is a member of Lucasfilm Ltd., where he currently works as a Sr. Creative Executive and member of the Lucasfilm Story Group. Martin has worked on many projects, including Star Wars: Galaxy's Edge, Star Wars: Galactic Starcruiser, Star Wars: The Clone Wars, Star Wars Jedi: Fallen Order, Star Wars: The High Republic, and many more.
Biography[]
Early Lucasfilm career[]
Martin began his career at Lucasfilm in September 2007 as Lead Buyer/Product Developer – E-Commerce. In that position, Matt managed the exclusive products program, as well as buying and merchandising of licensed products for Lucasfilm's official online stores for Star Wars and Indiana Jones. Additionally, he oversaw every stage of product development, starting from idea generation to concept development, through production, and into product launch and marketing.[1]
Manager and Sr. Executive[]
In August 2011, Martin moved to Manager, Digital Content and Community Relations. There, Martin led and managed strategy of creative content across all of Lucasfilm's digital media platforms including StarWars.com, the Star Wars App, and all Star Wars social media channels. He managed a team of writers, video producers, designers, and a cadre of external contributors to publish creative content across different forms of media. This included video, editorial, audio, in-depth encyclopedia entries, and experimental platforms. The content was curated to be story accurate and relevant to the audience, all while produced according to brand standards. By this time, he was a member of the Lucasfilm Story Group and is responsible for story development and overseeing the adherence to creative direction and narrative continuity across the Star Wars franchise in various media.[1] When he was still a member of the Group, Ashley Eckstein worked with Martin while she was creating the Star Wars Mindful Matters series[3] to ensure authenticity and to make sure all of the episodes were accurate from a Star Wars story perspective.[4] In January 2016, Martin transitioned to Sr. Creative Executive, Franchise Story and Content. In this role, Martin serves as the lead franchise story development executive on Disney Parks and Resorts, ILM Immersive, publishing, and digital media, as well as development executive on video games, animation, and more.[1]
As Sr. Creative Executive, Martin was involved in Star Wars: Galaxy's Edge in Disneyland and Walt Disney World, Star Wars: Galactic Starcruiser, Star Wars Jedi: Fallen Order, Star Wars: Squadrons, Star Wars: Tales from the Galaxy's Edge, Vader Immortal: A Star Wars VR Series, Star Wars: Project Porg, Star Wars: The Clone Wars, Star Wars: The Bad Batch, Star Wars: Visions, Star Wars Galaxy of Adventures, Star Wars: Secrets of the Empire, and the multi-platform storytelling initiative Star Wars: The High Republic. Martin was also involved in Star Wars Jedi: Survivor from Respawn Entertainment, Star Wars Outlaws from Ubisoft, and an upcoming Indiana Jones title from Bethesda Video Games.[1] Additionally, Martin is credited as a Creative Executive for The Book of Boba Fett[5] and Obi-Wan Kenobi.[6]
Mart Mattin[]
In the third season of Star Wars Rebels, Martin's likeness was adopted for a new character, Mart Mattin, whose name is a tuckerization of Martin's name.[7]
Credited[]
Sources[]
- Solo: A Star Wars Story The Official Guide
Star Wars Fan Awards Pro Tips: Advice for Making Your Best Entry from Matt Martin on StarWars.com (backup link)
The Star Wars Show: First Look at New Scene from Solo Novelization and Head of ILM Rob Bredow! on the official Star Wars YouTube channel (backup link)- Meet Galactic Wildlife Big and Small in Star Wars Galaxy of Creatures on StarWars.com (backup link)
"Launchpad" — Star Wars Insider 206
Go Beyond The Spires in Virtual Reality: Making of ILMxLab's Tales From The Galaxy's Edge SWCA 2022 on the official Star Wars YouTube channel (backup link)- How Ashley Eckstein Created Star Wars Mindful Matters for Fans of All Ages on StarWars.com (backup link)
- As His 100th Star Wars Comic Hits Shelves, Charles Soule Looks Back on StarWars.com (backup link)
- Star Wars Celebration LIVE! 2023 - DAY 3 on the official Star Wars YouTube channel (backup link)
- SWCE 2023: Marvel Reveals Star Wars: Dark Droids Horror Event and More on StarWars.com (backup link)
- "Star Wars: The Bad Batch: The Anatomy of Animation" — Star Wars Insider 219–220
Star Wars Outlaws: Behind The Scenes – Crafting a Galaxy of Opportunity on the official Ubisoft YouTube channel (July 23, 2023) (backup link)- Bounty Hunters 42
Notes and references[]
External links[]
- Matt Martin on StarWars.com (backup link)
Matt Martin (@matthewcmartin) on Instagram
Matt Martin on LinkedIn
Matt Martin (@matthewcmartin) on Threads
Matt Martin (@missingwords) on Twitter
Matt Martin at the Internet Movie Database
