Draft:Equal Dating App

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Equal Dating App

Developer(s)	Resistance Group Ltd
Initial release	2024
Platform	iOS, Android
Type	Dating
License	Proprietary
Website	https://www.toequal.com/

Equal Dating App is a mobile dating app developed by Resistance Group Ltd. Launched in 2024, it operates in the online dating market with a focus on personality-based matching.^[1]

Overview

Equal Dating App was developed in response to research indicating user dissatisfaction with appearance-based dating apps.^[2]

The app operates in a market dominated by established companies like Match Group and Bumble.^[3]

Features

The app implements a delayed photo-reveal mechanism, where user photos become visible only after initial communication. Additional features include message translation and compatibility assessment tools.^[4]

Other notable features include:

• Multilingual message translation service
• Personality assessment tools
• Gamification elements including levels, quests, and rewards
• Message scoring algorithm to evaluate conversation quality
• Dating assistant providing personalised guidance

Market Position

As of 2024, Equal Dating App operates in several major metropolitan areas, including London and Singapore. The global online dating application market was valued at USD 7.9 billion in 2022.^[5] Such areas include:

Singapore

London

Sofia

The platform specifically caters to users seeking serious relationships, particularly among:

• Career-oriented professionals
• Technology industry workers
• Psychology enthusiasts
• Users seeking meaningful connections beyond physical appearance

Development

The application underwent multiple review processes before approval on major app stores, reflecting the increasing scrutiny of dating applications in digital marketplaces.^[6]

European Market

The European dating app market is expected to grow at a CAGR of 7.2% through 2030, with the UK and Germany as leading markets.^[7]

Competition

Equal Dating App operates in a market dominated by established players like Match Group (which owns 47 dating apps including Tinder) and Bumble.

The app differentiates itself from these competitors by avoiding the traditional "swipe" mechanism common to most dating platforms. While major dating apps focus on photo-first interactions, Equal's approach of revealing photos only after establishing a connection represents a departure from industry norms.

Technology

The app utilizes artificial intelligence for matching algorithms, following an industry trend where AI integration in dating apps is expected to grow significantly through 2025.^[8]

Security and Privacy

Equal implements various security measures to protect user data and verify authenticity, including:

• Secure photo storage and revelation systems
• Identity verification protocols
• User reporting and blocking capabilities

Industry Recognition

The app was selected for participation in Web Summit 2024's ALPHA Startup program.^[9]

It has since than become the go-to-app for people who are serious about finding their life partner.^[10]

Future Development

Planned features and expansions include:

• Development of additional AI-powered features
• Enhanced gamification processes
• Implementation of real-life events and games
• Design updates incorporating gamification elements
• Expansion of the user base to target 1 million active users
• Goals for 70% monthly retention rate
• Targeting 10 million conversations

Corporate Structure

The company is led by co-founders:

Julius Metodiev (CTO) - Technology industry veteran with over two decades of experience in software development and micro-service architectures

Martin Dimitrov (CEO) - Former product lead with experience scaling engineering teams and raising significant funding rounds

Online dating service

Dating app

Artificial intelligence in dating applications

www.toequal.com

iOS Link

Google Play