America's Swimming Pool Company
 | |
| Company type | Private |
|---|---|
| Industry | Service |
| Founded | 2001 |
| Founder | Stewart Vernon |
| Headquarters | Macon, Georgia |
Number of locations | 82 (2015) |
| Products | Swimming Pool Maintenance, Repair, and Renovation Services |
| Website | www.asppoolco.com |
America’s Swimming Pool Company (ASP) is a franchised swimming pool service chain, specializing in swimming pool maintenance, repair, and renovation. Stewart Vernon founded America's Swimming Pool Company in 2001[1] in Macon, Georgia, where the franchise headquarters resides.[2]
History
[edit]Stewart Vernon, founder & CEO of ASP – America’s Swimming Pool Company, opened his first swimming pool service company in Macon, GA in 2001. Through an apprenticeship with a local pool service expert who was preparing to retire, Vernon learned the industry inside and out.[3] He purchased service equipment and a truck, and began working as an owner/operator. By age 22, Vernon had successfully launched the first ASP.[4]
As the business grew, Vernon was presented with the concept of changing his business model into a franchise, offering the ability to expand the brand across the nation. After researching the franchise concept, Vernon founded ASP Franchising and began selling franchises in 2006.[3][5]
In October 2018, Columbia-based company Authority Brands LLC purchased America’s Swimming Pool Company.[6]
Growth
[edit]Vernon began franchising the business in 2006.[3] Detailed below is a total of the number of franchise owners that have joined the company over the years:
| Year | Total Franchise Owners |
|---|---|
| 2002 | 1 |
| 2006 | 4 |
| 2007 | 10 |
| 2008 | 20 |
| 2009 | 30 |
| 2010 | 40 |
| 2011 | 45 |
| 2012 | 50 |
| 2013 | 60 |
| 2014 | 71 |
| 2015 | 82 |
Awards and recognition
[edit]Since the launch of the first franchises in 2006, ASP has received multiple awards and recognitions, including, but not limited to, the following:
- Top 100 Fastest Growing Franchise - #98, 2015 Entrepreneur Magazine[7]
- Top Home Based Franchise - 2014 Franchise 500, #53[7][8]
- Top Low Cost Franchise - 2014 Franchise 500, #37[7]
- Top Franchise Opportunity for 2015 - 2015 Franchise Business Review[9]
- Top Franchisee Satisfaction - 2015 Franchise Business Review Survey[10]
- International Franchise Association - Member in Good Standing[11]
- VetFran - Member in Good Standing[11]
- The Association of Pool & Spa Professionals - Member in Good Standing
References
[edit]- ^ Ansley, Erin. "Stewart Vernon & Stanley Steemer". Pool & Spa News. Pool & Spa News. Retrieved 28 July 2015.
- ^ Mills, Stephanie. "ASP Continues Expansion". Pool & Spa News. Pool & Spa News. Retrieved 28 July 2015.
- ^ a b c Webb, Scott. "Q&A With Stewart Vernon". AQUA Magazine. AQUA Magazine. Retrieved 28 July 2015.
- ^ Morris, Linda (August 6, 2007). "Pooling His Talents" (PDF). The Telegraph. No. August 6, 2007. Retrieved 28 July 2015.
- ^ "Management". Retrieved 2015-06-15.
- ^ "Authority Brands acquires America's Swimming Pool Company | Apax Partners". www.apax.com. Retrieved 2025-01-15.
- ^ a b c "ASP - America's Swimming Pool Co. Franchise Information". Entrepreneur. Retrieved 28 July 2015.
- ^ "Franchiser Earns Honor". Pool & Spa News. Pool & Spa News. Retrieved 28 July 2015.
- ^ [1]Franchise Business Review
- ^ [2]Franchisee Satisfaction Award Winners, Franchise Business Review
- ^ a b "America's Swimming Pool Company". IFA International Franchising Association. Retrieved 28 July 2015.
External links
[edit]- ASP - America's Swimming Pool Company (Company Website)
- ASP Franchising, LLC (Corporate Website)
- ASP – America’s Swimming Pool Company Locations Page (Franchise Locations page)