Amazon Design

Anibal Koliren leads user experience motion design at Amazon Prime Video for living room and mobile and web experiences. If you’re an Amazon Prime Video customer, you may have experienced his work. Check out his story! 🎤 What led you to a career in design? I was born and raised in Buenos Aires, Argentina. Since I was a kid, I gravitated towards visual storytelling and spent a lot of time drawing. I enrolled in a charter high school with a focus on media communication and followed that by doing a bachelor's in film studies with a special orientation on stop motion. After that I came to California to study graphic design at the University of California. 🎤 What is the biggest design challenge you face in your space? Creating motion design solutions that are engaging, simple, and cohesive across all the platforms that our customers experience Prime Video. 🎤 What do you love about your team? We are all here to make a streaming service that is entertaining and easy to use while fostering a work environment that fosters creativity. 🎤 What has Amazon taught you? Amazon has taught me that for one to be successful in this company, it is imperative to embrace one’s curiosity, build bridges, and own the projects you are involved with. 🎤 Tell us about a career moment here you’re proud of. When I joined Amazon, I was involved with the redesigning and shipping of the Prime Video Living Room experience. This project's main objective is to help the customers discover the content they want to watch faster and also to better understand what is included in their Prime subscription. As the User Experience lead motion designer, I was responsible for developing and implementing a motion system that powered all interaction across the experience. 🎤 How do you generate creative ideas? I believe that true creative freedom can only be achieved by having a concise product and creative brief. There is no value in sky is the limit. 🎤 What do you do after work? After work you can find me visiting national parks with my family. 🎤 Share more about the UX Motion Design Summit you founded! Along with my colleagues at Amazon Music and Amazon devices, we started and co-host the annually held UX Motion Design Summit. We realized that to raise the bar on the UX motion design experience at Amazon, we need to establish a space for all motion designers to come together to learn and share about best practices. The UX motion design space is very new and fragmented, so the more we get together the more cohesive and scalable tit becomes. 🎤 What is the most impactful lesson you’ve learned in your career? Instead of despising a challenge, embrace it, because it gives you an opportunity to do great work. --- Curious about a career at Amazon? Amazon Design is hiring! Check out our open positions here. https://bit.ly/42b5Jd7 #Amazon #design #hiring

Andrea A. has worked at Amazon 7 years; starting as a global intern and working her way up to Senior UX Designer. Check out her story! 🎤 Why do you work here? Incredible mentors like Whitney Spathelf, a culture of continuous learning, an environment that allows me to express my ambition and feel confident, the daily opportunity to raise the bar, and the aspiration to follow the quintessential Amazon career path from intern to principal. Moreover, I'm driven by having a clear audience who is genuinely delighted by my work, and I, in turn, have the opportunity to delight them through innovative solutions and exceptional performance. 🎤 What is your greatest goal? To create meaningful, purposeful experiences that will resonate with my children and contribute to a more sustainable, thoughtful world. 🎤 How did you become a designer? From early experiments with iMacs in middle school to international photography, my career path was unconventional. I transitioned from law to digital arts, using restaurant tips to purchase a Canon camera. I photographed models, built a professional network, and gained international publication. My portfolio helped me secure an internship at Amazon. My passion transformed into a profession—I sold the camera so I could move to Palo Alto. Shortly after that, I joined Amazon's Visual Search & Augmented Reality team directly out of school. 🎤 What advice do you have for designers? Build your personal "board of directors" - trusted mentors who guide different aspects of your career. Find people who support your craft, career growth, and offer fresh perspectives. Don't be afraid to express your ambition and seek out those who can help you realize your potential. My personal board includes Stefan V., who mentored me during my internship and always empowered me to advocate for my own value. Douglas Cerny, my peer on the Buy with Prime team, is my biggest cheerleader, providing invaluable support. Kim Lewis helps bring out my talent with affirming feedback. 🎤 What inspires you? My G.O.A.T.s: Axel Vervoordt, Boris Vervoordt, Whitney Spathelf, and Stefan Vant. By reaching out and seizing opportunities, I've had the privilege of meeting each of these remarkable individuals. Axel and Boris embody a family legacy of design, antiques and art, transforming spaces with unparalleled vision. Whitney, my incredible Amazon mentor, exemplifying professional rigor and unwavering dedication. Stefan, a master of visual storytelling, with an unparalleled ability to translate complex ideas into compelling visual narratives. Beyond their achievements, what truly inspires me is their genuine kindness and authentic spirit—proof that success and humanity can coexist beautifully. Curious to explore a new career opportunity? Check out our open roles: https://lnkd.in/gMJKvAVP #design #Amazon #hiring

Design with purpose. At Amazon, we believe great design isn’t just functional—it’s personal and emotional. Aparna Unnikrishnan, who leads our Fire Tablet design team, captures this perfectly. Whether she’s arranging flowers or creating a product, Aparna starts with one question: “What’s the purpose, and how does it serve the customer?” Her approach is rooted in empathy, active listening, and collaboration and the result? Products that solve problems and spark joy. What drives your creativity? https://lnkd.in/eBHx-Gma #Amazon #design

We appreciate Rebecca Huntington's post discussion around exploring efficient design workflows! How do you manage design versions and keep your workspace streamlined? #design

Amazon Design is hiring! Check out these spotlight roles: 🔎 Principal UX Designer, Prime Video: Deliver a future vision for how our customers will discover and watch their favorite sports teams and leagues within the Prime Video platform. Apply here: https://bit.ly/3V59sV5 🔎 Sr 3D Design Technologist, Visual Innovation Services: Help drive innovation and provide creative technical solutions in VR and AR shopping, CGI, and GenAI. Apply here: https://bit.ly/3B0JWti 🔎 Global Designer, Footwear and Non-Apparel: Design and develop products for Amazon's core brands, primarily focusing on footwear alongside handbags, jewelry, and accessories. Apply here: https://bit.ly/40T0aiQ 🔎 Sr. Physical Security Engineer (GovCloud), Data Center Design Engineering: Lead security designs for Amazon to help U.S. Government agencies implement innovative cloud computing solutions and solve technical problems. Apply here: https://bit.ly/3V3wXOB 🔎 Senior UX Designer, Industry Products, Automotive: Work with product and engineering to  take technical and abstract concepts and turn them into meaningful user experiences that transform automotive software development. Apply here: https://bit.ly/3V0XeNa 🔎Principal UX Designer, WW Prime UX: Help lead, define, and improve the end-to-end Prime CX. Apply here: https://bit.ly/3Or3Z7f --- Join us in creating experiences that delight and empower our customers. Discover all our open roles here, and feel free to share this with your network if you know someone who might be interested! https://bit.ly/3yiXNK3 #design #hiring #Amazon

Gabriela Gonzalez is UX Designer with a background in visual design. She leads Amazon's Creators storefront; dedicated to empowering influencers to share their favorite products and expand their reach and impact. 🎤 What’s your favorite thing about your job? My favorite thing about my job is getting the opportunity to solve real-world problems creatively. I love the challenge of designing experiences that not only function well but also look beautiful. It's incredibly rewarding to see my designs come to life and make a positive impact on the lives of our customers. 🎤 Tell us about your background, and how it led you to design. I grew up in Venezuela, a beautiful country full of amazing nature. From mountains to beaches, I was constantly surrounded by breathtaking natural beauty. And I believe, all that beauty definitely inspired me to be creative. I was always exploring and dreaming up new ideas. 🎤 What’s your favorite creative tool? While Figma is a total game-changer in the digital world, there's nothing like having a giant canvas to really let my imagination go wild. That's where the magic happens! 🎤 How do you generate creative ideas? Curiosity fuels my creative process. Spending time in nature, exploring new places, and immersing myself in the world around me inspires me to pay attention to the smallest details. These observations become the seeds for new ideas. 🎤 What recharges your creativity? Surrounding myself with nature's beauty is my ultimate recharge. It's a constant source of inspiration that helps me refresh my perspective and approach challenges with renewed creativity. 🎤 Share a dream project you're working on or dreaming about. I've been itching to dive into a personal project for ages now. I'm wide open to ideas and super excited to find something that truly sparks my passion. Interior design has been calling my name lately, but who knows? I'm ready to embrace whatever creative journey comes my way! 🎤 What did you want to be when you were 10? Are there any parallels to what you do now? I knew from a young age that I wanted to do something creative. I thought about becoming a photographer or an architect. I was interested in capturing moments and also shaping spaces. Design ended up being the perfect blend of those two interests. 🎤 What’s your design superpower? Transforming the ordinary into the extraordinary is my design superpower. Finding beauty in the unexpected and translating that vision into captivating creations. 🎤 Tell us a fun fact about you that isn’t on your LinkedIn profile! I have a passion for bringing spaces to life through paint. I’ve created murals for a yoga studio and restaurant, but now I’m focused on large canvas paintings.

Tyson M. is a Principal UX Designer at Amazon. Check out his career journey and perspectives! 🎤 How did you become a designer? When I was young, I was extremely curious. I was always asking questions and wanting to understand how things worked and why. I was also very creative, so I was constantly drawing and creating things from my imagination. As I grew older, I realized that those qualities of curiosity and creativity combine perfectly for design. I still constantly ask questions, but now I get to use my creativity to create innovative solutions for millions of Amazon customers. 🎤 What did you do before Amazon? I feel incredibly fortunate to have had such a diverse career. After university I was recruited to work at a research and development team at Disney that taught me how to combine design with emerging technologies to strategically create innovative products. I used those skills throughout different career paths as a designer, a leader, and an educator, and across different industries, from TV and video games, to advertising, automotive, and AI. I also taught design in Japan, ran a creative studio in LA, and co-founded a successful startup that worked with international governments, and gave me the opportunity to travel around the world for several years. Recently I was leading design teams at Google, and now I’m at Amazon working with our partner studios on Prime Video, helping to bring new and amazing content to the world. 🎤 What’s different about design at Amazon? There’s really a passion to innovate and help people that’s combined with the right mechanisms and principles that empower teams to succeed. That allows design to innovate, take risks and try new things. I’ve rarely seen a company encourage design to take the lead and create a vision of the future the way Amazon does. 🎤 Share your design superpower! I studied art for several years while living in Florence, Italy, and that background in fine arts is something I draw upon constantly. Fostering your creativity allows you to continuously develop your imagination, which in turn gives you greater empathy for your customers. It allows you to imagine things from another point of view, and create innovative solutions to real world problems. We all see the world differently, but it’s creativity and imagination that connects us. 🎤 What advice do you have for designers? Never worry about making mistakes. I know a lot of designers that feel the need to make their work perfect, but that’s not realistic. It’s never going to be perfect, but you can always learn from it. And the more you learn, the better your work will be. Make mistakes and push yourself to take risks, embrace failure, and learn from it. Then go make something awesome. 🎤 What do you do after work? I still love to travel, and create artwork, music, and writing whenever I can. Anything creative makes me happy, but I also have three young boys, so most of my time is spent chasing after them!

Thrilled to be moderating a panel discussion with Amazon's Design Vice Presidents Kamyar Keshmiri, Hyun Yeul Lee, Matthew Menz & Byron Merritt at Amazon's Internal Annual Design Conference, Conflux, on the Main Stage in Seattle this week. We'll be taking a deep dive to discuss a variety of things from what they're most excited about for 2024 and beyond, and what we can expect to see in the future. #amazon #design #amazondesign #primevideo

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Hector Calleja describes his work as designing how we interact with our mobile devices, saying, “Take a look at your mobile phone. Everything on it functions in a certain way—from the home screen layout to how you share content or adjust settings. Someone has carefully thought about how all of that works.” Calleja ties his work to Digital Humanism and User-Centered Design, emphasizing that the best user experience designers are driven by a desire to improve lives and create sustainable human ecosystems. Check out his story! 🎤 How did you get into design? I've been passionate about design, technology, and art since childhood. Initially, I wanted to study Fine Arts, but my interest shifted to Psychology during my teenage years, leading me to graduate in Sociology. Afterward, I spent a decade working with non-profits, supporting teenagers at risk of social exclusion. I took a year-long sabbatical to explore design and frontend development, which eventually led me to my first UX job at a startup with a team of brilliant and crazy people. Since then, I've focused on continuously learning and refining my skills through various roles, including freelancing, working with consultancy firms, and design studios, both as an individual contributor and a manager. It’s been an incredible journey, and I am deeply grateful to everyone who has trusted in me and provided opportunities for growth. 🎤 Tell us a fun fact about you that isn’t on your LinkedIn profile! Starting at 18, I worked as a pizza delivery driver for four different pizza chains while also studying—an experience you won’t find on LinkedIn! I’ve held various jobs before finding my path in design, including roles in cleaning, warehouses, and sales, among others ☺️. 🎤 How do your side interests align with your work? I have a deep passion for teaching, which is closely linked with learning. This has been a central part of my life, both formally and informally, since my early twenties. As a Manager at Amazon, coaching and learning from others is a fundamental aspect of my role. 🎤How does Amazon Design surprise you? Amazon is vast and complex, and the Design community reflects that diversity in perspectives and sensitivities. The talent and mentorship available here are virtually limitless. 🎤 What advice do you have for designers? Consider the activities that make time seem to fly by for you—those moments when you’re deeply engrossed and lose track of time. Reflect on what truly brings you joy and fulfillment. Identify the tasks and experiences where you feel most engaged and alive. Once you’ve pinpointed these passions, explore ways to integrate them into your career. By focusing on what genuinely makes you happy, you can find a path that aligns your work with your personal satisfaction and well-being.