Amazon Fashion

Step aboard a journey of style and elegance! 🚂✨ This season, our Luxury Stores at Amazon holiday campaign is taking customers on a journey of style and celebration — from the timeless glamour of a vintage train to the dazzling sparkle of New Year’s Eve fireworks. The campaign showcases elegant party dresses and glittering evening wear – from brands like ALTUZARRA, Giuseppe Zanotti, Larroude Inc., alongside pre-loved Luxury pieces from Hardlyeverwornit.com and What Goes Around Comes Around – that capture the magic of the season. Catch the festive vibes and get a sneak peek of our latest campaign to see how we are making holiday dreams come true this season.  #LuxuryTravel #LuxuryFashion #Fashion

What an unforgettable evening at The Fashion Awards 2024 Presented by Pandora! The Royal Albert Hall was buzzing with creativity as the global fashion community came together to honour the trailblazing contributions made to the industry this year. This spectacular event truly showcased London as the home of fashion and innovation. Once again, we had the privilege of hosting a table in support of the British Fashion Council Foundation. We were joined by some best-of-British fashion brands, including ASOS and River Island, as we celebrated creativity, innovation, and the incredible talent shaping the future of fashion. Amazon Fashion was also delighted to host designer Aaron Esh, a double Fashion Award 2024 nominee. As the main fundraiser for the BFC Foundation, The Fashion Awards plays a crucial role in supporting the growth and success of the British fashion industry through education, grant-giving, and business mentoring. As patrons of the BFC Foundation, we’re proud to stand alongside the association as it champions excellence and nurtures the next generation of creative visionaries. Congratulations to all the winners this year! Here’s a glimpse of the magic from the night. #TheFashionAwards2024 #Innovation #Fashion #Celebration #FutureLeaders #BFCFoundation #PandoraPresents

#CoffeeChats is back! Today, we’re diving into the world of Luxury Stores at Amazon with Danielle Stiff, who looks after this part of Amazon Fashion’s business in Europe. Get an exclusive, behind-the-scenes look at what it takes to lead Amazon’s premier shopping destination for luxury brands. ☕ Hi, Danielle. Can you tell us more about your current role?  Every day can look different, be it strategising for the long term, engaging with brands, working with many partner teams to improve the customer experience, or admiring the shows at fashion weeks. What stays constant is the many talented individuals I get to work with, which keeps me inspired and growing on both a personal and a professional level. ☕ How do you support brands on Amazon Fashion?  We help brands communicate their unique stories and engage with a broad set of customers across many countries they may not have had access to previously. I love working closely with brands to understand their peculiarities and help them grow. It’s a fundamental part of my role to keep learning and identifying new opportunities. ☕ What was the highlight of your year?  A highlight from this year was launching Luxury pre-loved fashion in collaboration with the family-founded business Hardly Ever Worn It (I couldn’t wait to tell friends and family that they can now buy pre-loved Birkins on Amazon!). It was absolutely amazing to see the gorgeous collection go live with many unique pieces across many known brands that were now available to our customers.  A personal highlight to add has to be when my husband and I took our five-year-old daughter to visit the office (we met at Amazon) to show her where her parents go after taking the train to work! She was super impressed (especially with the visitor’s pass she got to take home). ☕ What are you most excited about going forward?  We are still in Day One mode, so next year and the years to come will be filled with so many exciting projects. Things are continually changing and evolving on behalf of the customer, which also includes how we support brands, and I’m looking forward to seeing these updates elevate the experience further. #BehindTheScenes #LuxuryFashion #Amazon #InsideAmazon #FashionBusiness

"Alexa, Which Levi's®️ Jeans Fit Me Best?" Levi's®️ has launched the innovative Levi's®️ Jeans Fit Guide in Germany, making it the first fashion brand globally to use Alexa for an interactive, voice-driven branded experience. Shoppers can now find their ideal style and fit from the comfort of their homes, removing some of the uncertainty around style and fit that comes with making an online shopping decision. Customers can simply say, "Alexa, start the Levi's®️ Fit Guide" in German to activate the experience. Alexa guides customers through a series of questions to recommend the best fit from 18 men's and women's Levi's®️ jeans styles available on Amazon. Shoppers can then add the suggestion to their Amazon cart, purchase it directly on the Levi's®️ website, or pick it up in-store. Speaking about the new innovation, Lucia Marcuzzo, Managing Director Europe at Levi Strauss & Co., says, "We're thrilled to partner with Amazon to enhance the experience for Levi's fans in one of our key European markets and to be the first fashion brand globally to run a branded experience on Alexa." The Levi's®️ Jeans Fit Guide is available in Germany on any Alexa-enabled device, including Echo and Fire TV, until the end of December. Now, customers can discover their ideal match just in time for the festive season. #Alexa #FashionTech #Fashion #Denim

Fashion Meets Culture: Insights from Milan's Executive Roundtable  Amazon Fashion recently hosted an exclusive roundtable with The Business of Fashion in Milan, bringing together fashion executives for an intimate event at Sant Ambroeus. Leaders from CP Company, Love Moschino, Stone Island, Reebok, Luxottica, Twinset, United Colours of Benetton, Corneliani, Harmont & Blaine, and BasicNet joined us to discuss the opportunities in cultural collaborations and the winning strategies that are connecting fashion brands to new consumers. Here are some of the highlights from the conversation:    💡Blend commerce and entertainment: Create authentic, real-time content that goes beyond traditional advertising.  💡Harness music's fandom: Align with cultural moments and iconic symbols to organically engage fans.  💡Leverage live sports: Tap into the emotional power of events like the Premier League to drive excitement for new products.  💡Seek authentic partnerships: Collaborate with cultural entities that genuinely embody your brand's DNA.  💡Explore emerging tech: Consider AR/VR's potential for enhancing storytelling.  As consumers split their attention across multiple platforms, fashion brands must evolve to create meaningful connections. Thank you to our wonderful guests for sharing their insights on navigating this new landscape.  For further insights, we invite you to read more here:  https://lnkd.in/eFUD_qTh.  #FashionInnovation #Leadership #Collaboration #BrandStrategy

We're buzzing with inspiration after attending #BoFVoices 2024! This unique gathering once again brought together diverse minds from fashion, technology, arts, science, and beyond for three days of thought-provoking discussions.   We explored global challenges in ‘The Wider World’ and were moved by deeply personal and inspiring stories within the VOICES ‘Live Your Best Life’ sessions. Meanwhile, ‘Global Culture and Creativity’ showcased boundless innovation across fashion, film, music, and art.  This year, Amazon Fashion was also honoured to speak on the VOICES main stage. Ruth Díaz Barrigón, Amazon Fashion’s Vice President of Europe, discussed ‘The Future of Commerce-Enabled Culture’ with BoF's Robin Mellery-Pratt. Ruth highlighted the exciting ways Amazon Fashion is blending technology, culture, and shopping experiences to reach and inspire a diverse audience. From Shoppable Entertainment and Amazon Live streaming experiences to Twitch collaborations, Prime Video sports campaigns, and Amazon Music artist collaborations, Amazon Fashion is redefining how customers experience style. BoF Voices once again proved its power to challenge conventional thinking and inspire bold visions. It’s events like these that remind us of the incredible potential when diverse industries and perspectives come together.  Here’s to the ideas and connections that will shape the journey ahead!   #Inspiration #Innovation #Leadership #Collaboration #Networking #Fashion Images: Getty Images for The Business of Fashion. 

Unwrap a Season of Splendour ✨ Step into Luxury Stores at Amazon for an enchanting holiday experience. Discover handpicked treasures from brands like Altuzarra, Giuseppe Zanotti, Hardly Ever Worn It (hewi.), Larroudé, myGemma, What Goes Around Comes Around, and more. From thoughtful gifts to elegant evening wear and exquisite accessories, our edit is designed to elevate every festive moment. Celebrate the season with luxury crafted to inspire joy and create memories. Discover our holiday edit: https://lnkd.in/eGZ-du-4 #LuxuryRetail #FashionRetail #Fashion #Amazon

Excited to unveil our new campaign for the holidays … This holiday season, Amazon’s Christmas ad brings to life the warmth of community, celebrating how small, thoughtful gifts can create unforgettable moments. ‘Midnight Opus’ tells the story of a theatre janitor whose hidden vocal talent is discovered and celebrated by his colleagues during his daily shift. With a little help from Amazon, the final touch is the swift delivery of an elegant black tuxedo jacket, enabling our star to step into the spotlight with a touching performance of an iconic tune. 🎄👗👔   Watch the Christmas ad below #BrandStorytelling #FashionRetail #Marketing #Amazon

Discover how Amazon’s Branded Activations supercharge fashion brands – boosting visibility, amplifying messages, reigniting interest, and driving growth through high-impact, bespoke campaigns! Our team dives deep into the channels and benefits that make these activations drive real results and success for brands on Amazon Fashion.    Swipe to learn more 👇 #Fashion  #FashionMarketing #BusinessGrowth #MarketingStrategy #Ecommerce #AWindowIntoAmazonFashion

At the CFDA Fashion Awards in New York, Coach was honoured with the third annual Innovation Award presented by Amazon Fashion. This award highlights Coachtopia, Coach’s collaborative lab for innovation aimed at accelerating the fashion industry’s transition towards a circular economy.   Jenny Freshwater, Vice President of Amazon Fashion and Fitness, US, along with Charles Melton and Kelsea Ballerini, presented the award to Stuart Vevers, Coach’s Creative Director. Founded in 1941 in New York and celebrating over 80 years of craftsmanship, Coach is a global leader in defining American fashion through its commitment to heritage and innovation, and its progressive approach to sustainable design.   Congratulations to the entire team at Coach! A big thank-you to the CFDA and heartfelt congratulations to all the winners this year. 📸: Sansho Scott/BFA 📝: Olivia LiCalzi/BFA ©: BFA