Market Validation Quotes

“Many founders believe they know what the market wants. It's important not to skip market validation and market research - to start with the assumption you might not know exactly what the market wants.”
― Jason Hishmeh, The 6 Startup Stages: How Non-technical Founders Create Scalable, Profitable Companies

“The worst feeling is spending a bunch of money building something and finding out nobody wants it. The goods news is you can avoid that situation with proper market validation.”
― Jason Hishmeh, The 6 Startup Stages: How Non-technical Founders Create Scalable, Profitable Companies