A video game for Game Boy Advance based on The Wild was released to coincide with the film. Players get to play as Benny the Squirrel and Samson the Lion as they go through New York, the sea, and Africa to find Ryan, while battling the wicked blue wildebeest Kazar. The video game is "E" rated (for "Everyone") by the ESRB, with a note for Mild Cartoon Violence.