WRCR

WRCR

Haverstraw, New York
Broadcast area	Rockland County, New York
Frequency	1700 kHz
Branding	AM 1700 Radio Rockland
Programming
Format	Adult contemporary music and news/talk
Affiliations	USA Radio News New York Boulders
Ownership
Owner	Alexander Broadcasting, Inc.
History
First air date	September 1, 1965 (59 years ago) (1965-09-01)
Former call signs	WRRC (1965–1968) WKQW (1968–1977) WGRC (1977–1987) WLIR (1987–2000)
Former frequencies	1300 kHz (1965–2015)
Call sign meaning	Rockland County Radio
Technical information[1]
Licensing authority	FCC
Facility ID	64556
Class	B
Power	10,000 watts (day) 1,000 watts (night)
Transmitter coordinates	41°11′22.3″N 74°00′53.5″W / 41.189528°N 74.014861°W / 41.189528; -74.014861
Links
Public license information	Public file LMS
Webcast	Listen live
Website	www.wrcr.com

WRCR (1700 kHz) is a commercial AM radio station licensed to Haverstraw, New York, and serving Rockland County. WRCR broadcasts an adult contemporary music format with weekday talk and brokered programming shows. The station is owned by Alexander Broadcasting, Inc.^[2][3] Studios and offices are at 144 Ramapo Road in Garnerville.

By day, WRCR is powered at 10,000 watts non-directional. But to avoid interference with other stations at night, it reduces power to 1,000 watts at sunset. The transmitter site is at South Mountain Park in Haverstraw.

Weekdays on WRCR feature a local news and call-in program, The Morning Show with Jeff and Will, in AM drive time. The rest of the day, WRCR plays adult contemporary music and has a schedule of brokered programming during the day. It is an affiliate of USA Radio News. It also broadcasts New York Boulders minor league baseball games. WRCR is the only radio station providing English-language news and information specifically for Rockland County, as WRKL 910 AM in nearby New City, simulcasts the Spanish-language Christian radio programming of WNYG, Patchogue, New York.

For several years, WRCR carried a local morning talk show co-hosted by Steve Possell. Possell had been heard on Rockland's airwaves (previously on WRKL New City) for nearly 50 years. He retired in 2021.

The station signed on the air on September 1, 1965. The original call sign was WRRC, and later WKQW and WGRC. It had several different owners and formats including Soft Oldies and Adult Standards as a "Music of Your Life" station.

It was a daytime-only station, on 1300 kHz in Spring Valley, New York, with studios at the Broadcast House on Route 59. The station used its original transmitter site in Nanuet, New York, for 52 years, although a new tower was erected in 2015 for the operation at 1700 AM.

The station used the call letters WLIR from late 1987 until 2000. WLIR had been the call sign for a popular modern rock FM station operating at 92.7 MHz on Long Island. When that station lost its FCC license, management brought the WLIR call sign to this co-owned Rockland County station. In 2000, WLIR changed its call sign to WRCR.

On March 17, 1997, the Federal Communications Commission (FCC) announced that eighty-eight stations had been given permission to move to newly available "Expanded Band" transmitting frequencies, ranging from 1610 to 1700 kHz. One of the authorizations was for WZNN in Rochester, New Hampshire, to move from 930 to 1700 kHz.^[4] However, the 1700 AM operation in New Hampshire was never built, and its construction permit was cancelled on December 22, 2000.^[5]

The abandonment of the New Hampshire assignment left 1700 AM unoccupied by any stations in the Northeastern United States. Normally the FCC did not allow any stations not included in its May 17, 1997 authorization list to apply for operation on an expanded band frequency. However, in 2006 the commission granted a request allowing WRCR to move from 1300 to 1700 kHz, stating that a "waiver is warranted to permit the licensing of a station that could provide full-time local emergency radio service to Rockland County residents who would be at great risk in the event of a radiological emergency at the Indian Point facility".^[6]

On July 13, 2015, WRCR moved from 1300 to 1700 kHz, increasing its power from 500 to 10,000 watts by day and adding night service at 1,000 watts. The higher power allowed the station to be heard over a wider area of the lower Hudson Valley and Northern New Jersey. Along with the facility upgrade, the station's City of License was changed from Spring Valley to Ramapo. Both are communities in Rockland County.

On August 7, 2017, management announced via the station's website that WRCR would be forced to go silent for an unknown amount of time.^[7] The station would be off-the-air on its 1700 kHz frequency until further notice due to an emergency relocation of the transmitter and tower equipment. On August 29, 2017, Alexander Broadcasting Inc. filed a "Notice of Suspension of Operations" with the FCC.^[8]

The station sought consent to go silent on the 1700 kHz frequency. It stated that the owner of the land where WRCR's transmitter and tower were located had opted not to renew the station's lease. The landlord had the electrical power and other vital utilities to the property shut off without notifying the station. In the notice on the station's website, management stated that WRCR would continue to broadcast via live streaming on the website and also via the TuneIn app and Amazon Echo devices.

The station resumed radio broadcasting on April 27, 2019. It began using a new transmitter site in South Mountain Park in the town of Haverstraw, New York. The station was authorized to move its community of license to Haverstraw, effective October 21, 2021.

• Facility details for Facility ID 64556 (WRCR) in the FCC Licensing and Management System
• WRCR in Nielsen Audio's AM station database
• FCC History Cards for WRCR (covering 1960-1981 as WRRC/WKQW/WGRC)