Rising Auto

Rising Auto Technology Co., Ltd.

Formerly	Roewe R (2020–2021)
Company type	Automotive marque
Industry	Automotive
Founded	2021
Headquarters	Shanghai , China
Area served	China
Products	Electric vehicles
Owner	SAIC Motor
Chinese name
Simplified Chinese	飞凡汽车科技有限公司
Hanyu Pinyin	Fēifán Qìchē Kējì Yǒuxiàn Gōngsī
Website	www.risingauto.com

Rising Auto Technology Co., Ltd.,^[1] trading as Rising Auto (Chinese: 飞凡汽车, Feifan Auto) is electric vehicle brand by Chinese automobile manufacturer SAIC Motor.^[2]

Rising Auto was originally the "R Brand" in 2020,^[3] an offshoot of SAIC's Roewe brand dedicated to new energy vehicles and intelligent vehicles.^[4] The Chinese Rising Auto name came out shortly after in October 2021,^[5] and the English Rising Auto name was created in 2021 to give the R brand a full meaningful name. Early products are rebadged Roewe vehicles with the R7 crossover being the first original product. The following product is the F7 executive sedan.

• Rising Auto R7 (2022–present), mid-size coupe SUV, BEV
• Rising Auto RC7 (to commence), mid-size SUV, BEV
• Rising Auto F7 (2023–present), mid-size sedan, BEV

• 
  Rising Auto F7
• 
  Rising Auto R7
• 
  Rising Auto RC7 (prototype)

• Rising Auto ER6 (2020–2022), compact car, rebadged Roewe Ei6.
• Rising Auto Marvel R (2020–2022), compact SUV, rebadged Roewe Marvel X.

• 
  Rising Auto ER6
• 
  Rising Auto Marvel R

Rising Auto has revealed the following concept cars:

• Rising Auto Marvel R Concept
• Rising Auto ES33 Concept

• 
  Rising Auto ES33 Concept
• 
  Rising Auto R-Aura Concept

At the 2022 Chengdu Auto Show, more than 10 car owners wearing clothes with the words "SAIC Rising Auto's Range is Seriously False" gathered at the Rising Auto booth. Some car owners reported that one year after the Rising Auto ER6 was picked up, the range was reduced from the initial 520-620 kilometers to more than 300 kilometers. Previously, some consumers reported that they had booked a Rising Auto ER6 in December 2021 and decided to go to the experience center to deliver the final payment for the car one month later. However, in January 2022, its order record had been deleted. Consumers believed that Rising Auto was suspected of embezzling the car purchase deposit, but Rising Auto stated that it applied for a refund due to changes in the customer's willingness to buy a car, and pointed out that unless the customer could not buy the car due to personal credit issues, the deposit would not be refunded if the customer applied for a refund. In the end, Rising Auto refunded the 5,000 yuan deposit to the consumer.^[6]

In March 2023, many Rising Auto R7 owners reported that their cars had tire pressure detection failures, tire blowouts, body resonance, vehicle spontaneous combustion, power battery failures, etc., and they went to the entrance of Rising Auto headquarters to hang banners to protect their rights.^[7]

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