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Jasmine Directory

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Jasmine Directory
Type of site
Web directory
Available inEnglish
Created by
  • Pécsi András
  • Robert Gomboș
URLwww.jasminedirectory.com
CommercialYes
RegistrationNone
Launched2009; 15 years ago (2009)
Current statusActive

Jasmine Directory is a human-edited[1] web directory providing websites and businesses categorized topically and regionally.[2][3] It offers thirteen topic-based categories and one region-based category with hand-picked and reviewed users' suggested resources.[4] Jasmine Directory was founded in 2009 by Pécsi András and Robert Gomboș[5][6] and is headquartered in Valley Cottage, New York. It won eight prizes during 2013–14 for its editorial discretion and manually added resources.[7] Jasmine Directory proved to be useful for SEO Google search results since they manually add about 90% of the resources.[8]

History

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The directory was launched in 2009[9][10][11] at the Budapest University of Technology and Economics[12] by Pécsi András and Robert Gomboș.[2][13][14] It operates from Valley Cottage, New York.[15][16]

Operation and structure

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Jasmine Directory lists educational resources and businesses of public interest, which can be filtered based on business category.[17] Jasmine Directory's editors manually add resources to the index,[18][19] which according to co-founder Gomboș represents 90% of its listings.[20] Businesses and site owners can also suggest their websites for review by paying a "suggestion fee;"[21] however, inclusion is not guaranteed if the suggested resources do not comply with the editorial guidelines,[22] in which case the review fee is refunded.[4][23][24] The annual fee for standard listings is $59.[18] Site owners are not paying for placement, but they are paid for editing and the administrative effort to review and create a listing.[25] The directory labels listings chosen by editors using an "EP" mark to separate those websites from ones submitted by site owners.[10][26] To suggest a resource for inclusion, users may select an appropriate category;[18] they can also customize their listing by adding their websites' social media fan pages and contact information based on which businesses' Google Maps location will be generated accordingly.[9][27][28] Once the listing is posted, its publisher can edit the details any time, but an upgrade feature is also available for those who change the listing.[29] The directory runs an audit of all external resources every two to three months so as to remove dead links, dropped or parked domains, etc. Every website that doesn't come back online within a timeframe is deleted from their index.[25] Likewise, redirected sites and sites with questionable legitimacy are turned down.[30]

The directory is organized by topic and region into 14 categories. Each main category has several subcategories, including recreation and sports, regional, home and garden, business and finance, and computers and technology. Each category and subcategory is described and contains a relevant image.[9][31] A blog where users can read industry-specific articles is also featured.[32] In an interview, Gomboș stated the directory's purpose is to list educational references along with local amenities and businesses of public interest.[33][16]

Main categories

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The 14 main categories are:[31]

  1. Arts & Humanities
  2. Business & Finance
  3. Computers & Technology
  4. Health & Fitness
  5. Home & Garden
  6. Internet & Marketing
  7. Kids & Teens
  8. Leisure & Travel
  9. News & Politics
  10. People & Society
  11. Recreation & Sports
  12. Regional
  13. Science & Reference
  14. Shopping & E-commerce

Reception

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Between 2013 and 2014 Jasmine Directory was rated and awarded eight times in "Top Ten Web Directories",[2][4][10][21] by former DMOZ meta editor[34] and owner and operator of the Magic City Morning Star Ken Anderson.[35] For Anderson's list, 90 general web directories were reviewed quarterly[27][28] and assessed in five areas including aesthetics, size, intuitiveness, quality and usefulness.[36]

As of December 2014 Moz had assigned Jasmine Directory a Domain Authority of 60/100, a Page Authority of 67/100, MozRank of 6.81, and a MozTrust of 6.64. Its Majestic Trust Flow was 59, while the Citation Flow value was 49.[37] In 2016, a listing in the directory appeared to be useful for search engine optimization for local Google search results.[38][4] The same year, the directory obtained a score of 5 in a rating session conducted by the Association of Internet Research Specialists and published in the Internet Information Resource Book where search engines, web directories, online archives and online databases have been rated on a scale from 1 to 5+.[39]

According to information posted on the Social Implications blog, Jasmine Directory appeared to be compliant with Google's general guidelines as of February 2018.[18] Essentially, this means that they use editorial discretion to permit or deny which businesses they allow in their directory listings.[40] Also, the Daily News Egypt found the directory to follow "the rules set forth by Google".[2] Ann Smarty, search marketer and columnist at Entrepreneur, found the directory provided a "valuable user experience".[41] In 2018, Shawn Hessinger, an industry-specific author and the executive editor of Small Business Trends, praised the directory as "selective",[42] while in a more mixed review, an editor of TNT labelled it as "very traditional" and "tad simplistic" with an "old looking interface".[10] An article published by The New Indian Express noted that "while Jasmine Directory's layout it's beginning to age, it still looks fresh and clean."[43] Leo Giosuè from The Jerusalem Post named Jasmine Directory as "one of the most prominent directories in the industry."[44]

Matt Hodgson, owner of Addme, a SEO company founded in 1996, opines that "when done the right way, directories such as Jasmine Directory are far more reliable than a typical search engine result because they are edited by real people who go through every link to determine whether it provides any relevant information."[45] He also gave the directory a grade A, pointing that Jasmine Directory is "more user oriented in so many ways and Google compliant as well."[25]

See also

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References

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  1. ^ "Take the success of your business a level further through a directory listing". Business Computing World. 2 December 2018.
  2. ^ a b c d "Do web directories still work for marketing in 2018? – Daily News Egypt". Daily News Egypt. 12 May 2018. Retrieved 17 May 2018.
  3. ^ Joseph, Joel D. (15 September 2017). "Unintended Consequences of Trade with China". The Progressive Populist. 23 (16). [...] Jasmine Directory, a human-edited catalogue that lists businesses topically and regionally [...]
  4. ^ a b c d Allcock, Sam (10 May 2018). "How to Supercharge Your Online Business Using Local And Business Directories?". The London Economic. Retrieved 17 May 2018.
  5. ^ Dzhingarov, Boris (June 6, 2018). "4 tips for a successful online marketing strategy". Bizcommunity.com.
  6. ^ Dzhingarov, Boris (June 5, 2018). "3 Tips to Building Your Brand". CEOWORLD magazine.
  7. ^ "Ways to stand out & reach your target customers as a start-up". Business Matters. March 6, 2018.
  8. ^ Williams, John (March 27, 2018). "How Listing Your Local Business Help Boost International Presence". Prague Post.
  9. ^ a b c "除了SEO，你还可以利用这10个国外目录网站帮你引流-雨果网" [Besides SEO, you can also use these 10 foreign directory websites to help you browse]. Cif News (in Chinese). Retrieved 18 May 2018. Founded in 2009, Jasmine Directory is a catalog site that allows different websites to be categorized according to topics and regions. The founders claimed that almost all website listings on the Jasmine Directory were manually picked. The Jasmine Directory is divided into 14 categories based on areas and topics, and these main categories are then divided into subcategories; each category contains a complete description with pictures associated with that particular category. In addition, you can customize the website listing through social media pages and contact information, and the company's Google Maps location will be generated accordingly.
  10. ^ a b c d "Best Web Directories for 2018". TNT Magazine. 18 February 2018. Retrieved 18 May 2018.
  11. ^ Petrovici, Georgeta (June 22, 2018). "Directoarele web, un instrument util absolvenților de liceu în alegerea facultății". Evenimentul zilei (in Romanian).
  12. ^ "4 Key Ingredients of a Successful Business Website". EUbusiness. June 9, 2018.
  13. ^ Incze, Kinga (November 2010). "Gyorsjelentés a televízió, a rádió és az internet piacáról" [A quick report on the Television, Radio and Internet Market]. Magyarországi Médiapiaci Körkép 2010/II. Szám (in Hungarian). 65. Budapest: Alkalmazott Kommunikációtudományi Intézet: 36. Archived from the original (PDF) on 6 October 2018. Retrieved 9 July 2017. 2009 áprilisában indult a Budapesti Műszaki és Gazdaságtudományi Egyetemnél, Pecsi Andras (tanar) és Robert Gombos (aszisztens) nyomya a Jasmine Directory programot. (n.n. tr. In April 2009 at the Budapest University of Technology and Economics, Pecsi Andras (Teacher) and Robert Gombos (Student) created the Jasmine Directory project.)
  14. ^ "25 Best Web Directories for SEO". netgeron.com. 15 October 2015. Archived from the original on 29 December 2018. Retrieved 1 May 2018.
  15. ^ "Best of the Web Trusted Site: Jasmine Directory". Best of the Web. Archived from the original on 28 August 2018.
  16. ^ a b ByIrfan, Ahmad (20 February 2018). "How to Make Modern Web Directories Work for SEO". PakWired. Retrieved 20 May 2018.
  17. ^ Madison, Cynthia (4 June 2018). "In 2018, the Baltimore startup scene is more dynamic than ever". Baltimore Post-Examiner.
  18. ^ a b c d Saleem, Hasan (19 February 2018). "Directories Worth Considering for a Healthy Marketing Campaign". Social Implications. Retrieved 17 May 2018.
  19. ^ Eaves, David. "Jasmine Directory". The SEO Company. Retrieved 12 July 2017.
  20. ^ "Jasmine Directory Interview". Web Directory Reviews. Archived from the original on 30 September 2017. Retrieved 2 April 2013.
  21. ^ a b Paulo, Stefan (June 8, 2018). "How online business directories can boost your SEO and help you grow". Startups.co.uk. Archived from the original on 28 August 2018.
  22. ^ "Submission Guidelines". Jasmine Directory. Retrieved 9 July 2017.
  23. ^ "Web Directory Coupons, Promos, and Discounts". SBWebCenter. 6 June 2017. Retrieved 13 August 2017.
  24. ^ Summers, Kate (27 April 2018). "Get Listed: 10 Web Directories that Bring Traffic". Kikolani. Retrieved 17 May 2018.
  25. ^ a b c Hodgson, Matt (December 15, 2017). "What's The Purpose Of A Web Directory In 2017? (Reviewing Jasmine Directory)". Addme. Archived from the original on 5 October 2018.
  26. ^ Saleem, Hasan (21 November 2017). "10 Web Directories You Can Still Count on in 2018 -". The Good Men Project. The Good Men Project. Retrieved 17 May 2018.
  27. ^ a b "Reviewing Jasmine Directory". www.searchenginecolossus.com. Search Engine Colossus. Archived from the original on 28 August 2018. Retrieved 17 May 2018.
  28. ^ a b Mattern, Jennifer (15 November 2017). "Jasmine Directory Under the Microscope". Web Directory List. Retrieved 17 May 2018.
  29. ^ "Online Businesses and Web Directories Today". Tech Guru Daily. June 11, 2018.
  30. ^ Cruce, Adrian (June 18, 2018). "Tests Conclude Jasmine Directory a Google Compliant Directory". Blog For Web.
  31. ^ a b "Google Compliant Web Directories: A Review of Jasmine Directory". Quantum Books. 2016-10-03. Retrieved 9 July 2017.
  32. ^ Mattern, Jennifer (6 December 2014). "Web Directory Comparisons: Paid Web Directories". Web Directory List. Retrieved 13 August 2017. Jasmine Directory [...] features a blog covering a variety of topics [...] (e.n. and) goes out of its way to let website owners customize their listings [...] including contact information and social media fan pages[...].
  33. ^ "Un Bookfest al Timişoarei, pentru minte şi ochi". Banatul Azi (in Romanian). 24 April 2018. Retrieved 20 May 2018. Discutând cu Robert Gomboș, masterand al Facultăţii de Arte şi Design, am aflat că este și co-fondator al catalogului online „Jasmine Directory", un proiect conceput pentru a lista, în mare parte manual, resurse informative educaționale, dar și diverse firme locale și internaționale de interes public. [en. tr. Talking with Robert Gomboş, master of the Faculty of Arts and Design, we found out that he is also co-founder of the online catalog "Jasmine Directory," a project designed to list, mostly manually, informative educational resources, but also various local and international businesses of public interest.]
  34. ^ "Ask Nan O'Zilla". Dmoztools.net (former DMOZ). August 2000. Retrieved 9 July 2017. [...] Glad you asked (kfander is too ;-) ). He is really known as Ken Anderson, and he has been editing since early 1998. [...] Ken has had significant impact within the fora and is a well respected member of the editing community. That, coupled with excellent editing skills and a logical mind earned him Editall/CatMV in May 1999 and Meta in August 1999.
  35. ^ R. P. BenDedek (19 February 2012). "New Contributors to Magic City Morning Star News". Magic City Morning Star. Archived from the original on 5 April 2016. Retrieved 9 July 2017. Ken Anderson, the Owner and Operator of Magic City Morning Star News
  36. ^ "Jasmine Directory". Web Directory Reviews Org. Archived from the original on 21 June 2017. Retrieved 17 May 2018.
  37. ^ "Jasmine Directory". Archived from the original on June 17, 2017. Retrieved May 10, 2017.
  38. ^ Forest LLC, Tom (17 May 2016). "Directory Submission Sites Google (Still) Likes". Search Engine Journal. Archived from the original on 6 November 2017.
  39. ^ Majar, Navila; Manzoor, Navid (October 2016). "Internet Information Resource Book – Guide to Search Engines, Directories, Online Archives" (PDF). AIRS. 1 (1): 39.
  40. ^ Elijah Masek-Kelly (June 18, 2018). "Easy Hacks to Get Exposure For Your Business". Business 2 Community.
  41. ^ "High-Quality Directories and How They Add Value to the Web". SEO Chat. Archived from the original on 28 March 2017. Retrieved 9 July 2017. Below I am listing selected directories that are still driving value to your website (if you are listed there) but more importantly, provide valuable user experience.
  42. ^ Hessinger, Shawn (24 April 2018). "Where Can You Advertise for Free? – Small Business Trends". Small Business Trends. Retrieved 19 May 2018. Jasmine Directory is a selective directory that can take up to 24 hours for to decide whether to include your business.
  43. ^ "A long time ago in an internet far far away..." The New Indian Express. 31 May 2018. Archived from the original on 7 June 2018.
  44. ^ Giosuè, Leo (15 March 2018). "Why Local Businesses Need to be Active Globally?". The Jerusalem Post.
  45. ^ "28 million small businesses in America account for 54% of all U.S. sales". ABC Money. June 7, 2018.
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