Nivea
| |
| Ụdị ngwaahịa | Nlekọta Akpụkpọ ahụ na ahụ |
|---|---|
| Onye nwe ya | Beiersdorf AG |
| Mba | Germany |
| E webatara ya | 1911 (dị ka Nivea) |
| Ụdị ndị ọzọ | |
| Ahịa | N'ụwa nile |
| Ebe nrụọrụ weebụ | nivea.com |
Nivea bu aha ahia ngwa eji eleta onwe Nke ndi Germany weputara nani Maka ahu. Obu ndi Hamburg company Beiersdorf Global AG new ya. Nkea mbidoro aha ahia Eucerin. Nivea si na asusu latin Nke bu Niveus, Nivea, niveum puta, Nke putara snow white. [1] [2]. [3]
N'ime afọ 1930, Beiersdorf mepụtara ngwaahịa dị iche iche dị ka mmanụ Akpụkpọ ahụ, creams afụ ọnụ, shampoo, ihe nhicha ihu, na toners. N'Agha Ụwa nke Abụọ, e wepụrụ akara ahịa "NIVEA" n'ọtụtụ mba. Mgbe agha ahụ gasịrị, Beiersdorf zụtara ikike ahụ. N'ime afọ 1980, akara NIVEA gbasaa n'ime akụ na ụba ahịa sara mbara.
Akụkọ ihe mere eme
[dezie | dezie ebe o si]Paul Beiersdorf guzobere Beiersdor f AG na 28 Machị 1882. Beiersdorf [4] onye na-ahụ maka akpụkpọ ahụ bụ Paul Gerson Unna rụkọtara ọrụ iji mepụta plaster gutta-percha na ụlọ nyocha ya dabere na patent ya, na-atọ ntọala maka teknụzụ plaster nke oge a. N'afọ 1890, onye na-ahụ maka ọgwụ Oscar Troplowitz weghaara ụlọ ọrụ ahụ ma soro Unna rụkọọ ọrụ, onye tụrụ aro Isaac Lifschütz, onye mepụtara emulsifier sitere na lanolin Eucerit, nke e nyere ikike n'afọ 1900. [5] tọhapụrụ ncha Nivea na 1906 ma na 1911, ewepụtara creme ya. [4]
Arụmụka
[dezie | dezie ebe o si]N'afọ 2011, ụlọ ọrụ U.S. Federal Trade Commission kwụrụ NIVEA ụgwọ $ 900,000 maka ịsị na ndị na-azụ ahịa nwere ike ibelata site na itinye NIVEA My Silhouette! mmiri ara ehi na akpụkpọ ahụ ha.[6][7] [8][9]'otu afọ ahụ, NIVEA bipụtara map ụwa na ebe nrụọrụ weebụ ya nke hapụrụ Israel; [1] Simon Wiesenthal Center na-eme ngagharị iwe. [2]
Na June, 2019, akwụkwọ akụkọ ahịa na ụlọ ọrụ mgbasa ozi Ad Age kọrọ na June 26, 2019, na FCB, ụlọ ọrụ mgbasa akụkọ Nivea ogologo oge, akwụsịla mmekọrịta ya na ụlọ ọrụ ahụ. Otu n'ime isi ihe ndị e kwuru bụ NIVEA jụrụ mgbasa ozi a tụrụ aro ya nke gosipụtara aka ụmụ nwoke abụọ na-emetụ aka n'ihi na, dị ka onye isi NIVEA si kwuo, "anyị anaghị eme nwoke idina nwoke na NIVEA". [10] Crain's Chicago Business kọrọ na FCB akwụsịla mmekọrịta nke ihe karịrị otu narị afọ. N'ịhụ na nkewa ahụ mere na ngwụcha ọnwa Mpako LGBT, Crain kwuru na FCB ga-ahapụ njikwa nke mmefu ego mgbasa ozi US $ 21.8 nke NIVEA. [11] na-anọchite anya 1% nke ego FCB na-enweta n'ụwa niile.
Ihe odide
[dezie | dezie ebe o si]- ↑ Kleiner (2015). Das Aussprachewörterbuch, 7, Berlin: Duden. ISBN 978-3-411-04067-4.
- ↑ Krech (2010). "NIVEA", Deutsches Aussprachewörterbuch. Berlin, New York: De Gruyter. ISBN 978-3-11-018202-6. Retrieved on 2011-06-16.
- ↑ Latin Word Niveus. LatinWordList.com. Archived from the original on 2010-12-20. Retrieved on 2011-04-16.
- ↑ 4.0 4.1 Prof. Dr. Paul Gerson Unna | Personalities | About Us - Beiersdorf.
- ↑ Biography - ERIH. www.erih.net. Retrieved on 2021-04-29.
- ↑ Beiersdorf, Inc.. Federal Trade Commission (29 June 2011). Retrieved on 2016-10-24.
- ↑ FTC Settlement Prohibits Marketer from Claiming that Nivea Skin Cream Can Help Consumers Slim Down. Federal Trade Commission (June 29, 2011).
- ↑ Israel boycotted by Nivea? Simon Wiesenthal Center expresses outrage in letter to German cosmetics company. European Jewish Press (7 September 2011). Archived from the original on 2012-03-23. Retrieved on 2011-09-13.
- ↑ Lev (9 August 2011). Boycotts Busted? EA, Nivea 'Forget' Israel, Draw Protest Letters. IsraelNationalNews.com. Retrieved on 2016-10-24.
- ↑ Rittenhouse (26 June 2019). FCB parts with Nivea amid rising tensions, including allegations of homophobic remark — Client reportedly said 'we don't do gay' on a call with the agency. AdAge. Retrieved on 3 July 2019.
- ↑ Neff (July 2019). Ugly FCB-Nivea breakup follows 100-year relationship, recent controversies: A rocky few years between Nivea and Chicago-based FCB have included three incidents where the brand was criticized for ads seen as racially insensitive.. Crain's Chicago Business. Retrieved on 3 July 2019.