Andrea Cunningham

Andrea Cunningham
Rayuwa
Haihuwa	Chicago, 1956 (68/69 shekaru)
ƙasa	Tarayyar Amurka
Mazauni	Sausalito (en)
Karatu
Makaranta	Northwestern University (en)
Sana'a
Sana'a	entrepreneur (en) da Ɗan kasuwa
Sunan mahaifi	Andy
andycunningham.com

Andrea "Andy" Cunningham yar kasuwa ce mai kasuwanci na sadarwa na kasar Amurka. Ta taimaka wajen ƙaddamar da Apple Macintosh a cikin shekara ta 1984 a matsayin wani ɓangare na Regis McKenna, kuma ta kafa Cunningham Communication, Inc.^[1] A halin yanzu ita ce Shugabar Cunningham Collective, wata manufa, tallace-tallace, da kamfanin sadarwa. Littafinta, Ku tafi Aha! Ku isa Aha! Gano Matsayinka DNA da Domate Your Competition, an buga shi a watan Oktoba 2017.

Bayan kammala karatunta daga Jami'ar Northwestern a 1979, Cunningham ta fara aikinta a matsayin marubuciya mai mahimmanci ga Irving-Cloud Publishing Co. wanda ke rufe masana'antar jigilar kayayyaki, amma ta yanke shawarar cewa ba ta cikin wannan masana'antar ba. Ta shiga Burson-Marsteller a Birnin Chicago ba da daɗewa ba, inda ta taimaka wajen ƙaddamar da wasan bidiyo <i id="mwHw">Asteroids</i> don Atari, da kuma kayan zaki Equal da NutraSweet don G.D. Searle .

A shekara ta 1983, Cunningham ta koma Silicon Valley, inda ta shiga Regis McKenna kuma ta yi aiki tare da Steve Jobs a matsayin jagorar aikin a kan ƙaddamar da Apple Macintosh . Ta yi aiki tare da Jane Anderson don rubuta shirin ƙaddamar da Macintosh.^[2][3] Ta ci gaba da aiki tare da Apple a matsayin abokin ciniki, ta taimaka musu su ƙaddamar da rukunin wallafe-wallafen tebur tare da Aldus Corporation da Adobe Systems. Ta ba da gudummawar abubuwan da ta samu tare da Jobs ga tarihin rayuwar Walter Isaacson game da shi da rubutun Aaron Sorkin don fim din <i id="mwPQ">Steve Jobs</i>, inda Sarah Snook ta nuna ta.^[4][5][6]

Bayan barin Regis McKenna a 1985, Cunningham ta kafa Cunningham Communication, Inc., inda ta riƙe Jobs a matsayin abokin ciniki ga NeXT da Pixar. Ayyukanta sun haɗa da ƙaddamar da microprocessors na RISC don kwamfutocin masu amfani tare da IBM da Motorola, Jiragen sama masu haske tare da Eclipse Aviation, hotunan dijital tare da Kodak, da software-a-service tare da Hewlett-Packard. An sayi kamfanin a cikin 2000 kuma an sake masa suna Citigate Cunningham .

A shekara ta 2003, Cunningham ya juya sabon mai ba da shawara, CXO Communication, daga Citigate Cunningham kuma ya zama Shugaba. Maimakon mayar da hankali kan dangantakar jama'a ta gargajiya da sadarwa ta kamfanoni, CXO ta mayar da hankali ga dabarun alama da matsayi. Abokan ciniki sun haɗa da AMD, Beautiful!Kyakkyawan!, Cisco, Eclipse Aviation, Futuremark, Liveops, MarketTools, PivotPoint Capital, PRTM, RSA, UCSF, VantagePoint Venture Partners, da XOJet. Ta bar kamfanin a shekara ta 2010 don zama CMO na Rearden Commerce, inda ta sake sanya mafita na kamfanin a karkashin alamar Deem.

Bayan barin Rearden Commerce a cikin fall of 2011, Cunningham ya ba da shawara ga ƙungiyar zartarwa ta Bite Communications kan juyawa a Arewacin Amurka. Ba da daɗewa ba, an nemi ta zama Shugabar Bite Communications ta Arewacin Amurka. An inganta ta a ranar 1 ga Janairu, 2013 don zama Shugaba na ayyukan Bite na duniya. Ta yi murabus a watan Yunin 2013 don mayar da hankali kan SeriesC .

Yayinda Cunningham ke ba da shawara ga ƙungiyar Bite Communications, ta fara tara ƙungiyar da ta zama SeriesC. SeriesC an ƙaddamar da shi a hukumance a cikin bazara na 2012 tare da Cunningham yana riƙe da matsayi na jagoranci a duka SeriesC da Bite . Kamfanin ya canza sunansa zuwa Cunningham Collective a watan Agustan 2015. ^[7]

Daga Afrilu 2014 zuwa Agusta 2015, Cunningham ya kasance Babban Jami'in Kasuwanci na wucin gadi na Avaya . Lokacin da ta yi aiki a can ya kasance aikin Cunningham Collective, yayin da ta ci gaba da jagorantar kamfanin a wannan lokacin. Ta jagoranci tawagar da ta jagoranci canjin matsayi daga hadin gwiwa zuwa shiga, tare da mayar da hankali ga Silicon Valley a matsayin mai haɓaka don sake farfado da wayar da kan jama'a game da Avaya ga masu sauraron fasaha.^[8] Ta kuma rike mukamin CMO na wucin gadi tare da Tendril kuma ta kasance Babban Jami'in Sadarwa na wucine gadi tare da BlackBerry, duk a matsayin ayyukan Cunningham Collective.  ^{[ana buƙatar hujja][<span title="This claim needs references to reliable sources. (June 2023)">citation needed</span>]}

Cunningham shine marubucin littafin Get to Aha!Ku isa Aha!: Gano Matsayinka DNA kuma Ka mallaki Gasarka.^[9]

Cunningham yana aiki a kan allon kamfanoni na MixR (software na ginin al'umma), Motiv Power Systems (motocin lantarki), Onclusive, Musamman Bicycle Components ^[10] (bicycles da kayan aiki masu alaƙa), da Woodward Communications, Inc. (magana da sabis na tallace-tallace). Ta yi aiki a matsayin mai kula da Cibiyar Aspen tun daga shekara ta 2000 da Kwalejin Menlo tun daga shekara de 2014.^[11]

Har ila yau, tana aiki a kan kwamitocin ba da shawara da yawa ba don riba ba: UNICEF, Makarantar Medill ta Jami'ar Arewa maso Yammacin Jami'ar, Sadarwar Kasuwanci da ZERO1: The Art & Technology Network, ƙungiyar da ta kafa a cikin 2000 tare da manufar tsara makomar a mahaɗar fasaha da fasaha. Ta kuma yi aiki a kan Freeman Design Council, ƙungiyar "sojoji na musamman" na Kamfanin Freeman.

Bugu da kari, tana aiki a matsayin mai ba da shawara ga Traackr, ^[12] wani kamfani mai tasiri na software na tallace-tallace.

Matsayin kwamiti na Cunningham na baya ya haɗa da RhythmOne (fasahar talla), Finelite, Inc. (zane mai haske), YPO, Shugaba, Peninsula Open Space Trust (POST) da Gidan Tarihin Kwamfuta.

Ita ce Aspen Institute Henry Crown Fellow, kuma memba ne na WPO, Shugaba, TED da Mata Corporate Directors. Ta koyar da darussan talla a Jami'ar Carnegie Mellon, Jami'ar Harvard, Jami'an New York, Kwalejin Menlo, Jami'a ta Arewa maso Yamma, Jami'iyyar Jihar San Jose, Jami'in Santa Clara, Jami'war Stanford da Jami'ar Kudancin California.

• San Jose Mercury News, Mayu 16, 1993. Graying na Silicon Valley PC Mavericks ya canza zuwa Cibiyar sadarwa ta 'Tsohon Nerd' (Archived Article ID:9302060054)
• San Jose Mercury News, Afrilu 24, 1998. Ina Kasuwancin Mata na S.J. yake? (Mataki da aka adana ID:9804250153)
• Bloomberg Talabijin. Oktoba 2011. Apple Earnings, Kasuwancin Kasuwanci, iPhone. An samo shi a ranar 28 ga Mayu, 2013.
• FleishmanHillard mai gaskiya. Disamba 2014. Neman Silicon Valley Cool na Avaya. An samo shi a ranar 23 ga Fabrairu, 2015.
• Masanin Tattalin Arziki. 23 ga Fabrairu, 2015. CMOment na Kasuwanci: Wani abu mafi girma. An samo shi a ranar 23 ga Fabrairu, 2015.
• Press: A nan a kan NBC. Mayu 1, 2015. Andy Cunningham. An samo shi a ranar 2 ga Mayu, 2015.
• Mujallar Kasuwanci. 24 ga Yuni, 2015. Steve Jobs' marketing maven kan murkushe rufin silicon. An samo shi a ranar 24 ga Yuni, 2015.

• Shafin yanar gizon Cunningham
• Gidan yanar gizon Sadarwa na CXO
• Shafin yanar gizon ZERO1
• [1]

1. ↑ Empty citation (help)
2. ↑ Cunningham, Andy. "Macintosh Product Introduction Plan". Technology and Culture in Silicon Valley. Stanford University. Archived from the original on April 19, 2015. Retrieved April 19, 2015.
3. ↑ Marinaccio, Wendy. "Andy Cunningham on the Macintosh Introduction". Technology and Culture in Silicon Valley. Stanford University. Archived from the original on April 19, 2015. Retrieved April 19, 2015.
4. ↑ Burrows, Peter (2015-03-27). "Why Apple Feels the Need to Defend Steve Jobs". Bloomberg Business. Retrieved 2015-03-27.
5. ↑ Chang, Emily (August 26, 2015). "Andy Cunningham: What It Was Like Working With Steve Jobs". Bloomberg. Retrieved August 27, 2015.
6. ↑ Han, Angie (2015-01-27). "Danny Boyle's 'Steve Jobs' Starts Shooting in San Francisco". /Film. Retrieved 2015-01-27.
7. ↑ Graham, Victoria (August 26, 2015). "SeriesC is now Cunningham Collective". Archived from the original on March 4, 2016. Retrieved August 26, 2015.
8. ↑ "Project Ava: Finding Avaya's Silicon Valley Cool". Shorty Awards. February 26, 2015. Archived from the original on September 6, 2015. Retrieved August 19, 2015.
9. ↑ Cunningham, Andrea. "Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition". McGraw-Hill Education. Retrieved September 9, 2017.
10. ↑ "Specialized Bicycle Components Holding Co Inc - Company Profile and News". Bloomberg News. Archived from the original on 2020-06-08.
11. ↑ "Menlo College Board of Trustees". Retrieved July 16, 2015.
12. ↑ "Silicon Valley High-Tech PR and Marketing Pioneer, Andy Cunningham, Joins Traackr's Advisory Board". 16 May 2012. Retrieved May 16, 2020.