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The Viral Fever

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This article is about an Internet video on demand service. For the flu, see Influenza.

The Viral Fever
Type of business
Type of site
OTT streaming platform
Available in
HeadquartersMumbai
Area servedWorldwide
Owner
  • Contagious Online Media Network Private Limited
Founder(s)Arunabh Kumar
Key people
  • Vijay Koshy (President)
  • Ronit Agarwal (Talent cast)
  • Manish Saini (Executive Director)
Industry
Products
URLtvfplay.com
CommercialYes
RegistrationRequired
LaunchedAugust 3, 2010; 14 years ago (2010-08-03)
Current statusActive

The Viral Fever, abbreviated to TVF, is an Indian video on demand and over-the-top media service and YouTube channel started by TVF Media Labs in 2010, and currently owned and operated by Contagious Online Media Network Private Limited.[1] According to the founder Arunabh Kumar, the thought behind starting TVF was to reach out to the younger generation who seldom watch television entertainment.[2]

The Viral Fever was one of the early arrivals on the Indian digital entertainment segment with videos covering a range of topics on Indian politics, movies, lifestyle, and emerging social concepts.[3] The Viral Fever was the pioneer of web series in India with cult hits like Permanent Roommates, Hostel Daze, TVF Pitchers and TVF Tripling.

The company runs the app and website TVFPlay to host their videos. TVF conceptualised the idea of promoting movies through the creation and distribution of original digital content. The Ishq Wala song series is one such venture.[4]

Their first web series, Permanent Roommates, debuted in 2014.[5] It was the second most-viewed long-form web series in the world by June 2015.[6] A second original series titled TVF Pitchers was released in June 2015. It portrays engineers at different companies who quit their jobs to create a startup company.[7] Owing to its growing popularity, with both TVF Pitchers and Permanent Roommates being watched by millions around the globe, the company received $10 million in funding from Tiger Global in February 2016.[8]

Background

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Early days

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After graduating from IIT Kharagpur, Arunabh Kumar quit his job as a consultant for the red chillies entertainment to try his hand at production jobs, assisting Farah Khan on Om Shanti Om.[9] After a few production jobs, Kumar began to write and produce his own short films and videos.[citation needed]

Kumar, along with long-time friends and IIT alumni, Amit Golani, and Biswapati Sarkar began pitching shows targeting young people to MTV.[9] Faced with rejection, The Viral Fever was founded when the group came together and released a video titled Rowdies on YouTube starring Deepak Kumar Mishra and Naveen Kasturia. The runaway success of the video prompted Arunabh to create the YouTube-focused video company, The Viral Fever, in 2012.[10]

Growth on Youtube (2012–2014)

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The Viral Fever released the first Barely Speaking with Arnab video with an interview of Shah Rukh Khan, and an appearance by then and current Delhi Chief Minister, Arvind Kejriwal.[11] Biswapati Sarkar's parody of Indian news anchor Arnab Goswami was widely appreciated. TVF's content was dominated by parodies during these years with videos like Gaana Waala Song, Gangs of Social Media and Munna Jazbaati contributing to the growing popularity of the channel. The channel was recognised as one of the first success stories of original digital content in India.[citation needed]

Pioneering web-series in India (since 2015)

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After a few years of creating "viral videos", The Viral Fever released India's first web series, Permanent Roommates, in 2014.[12] Featuring then-unknown actor Sumeet Vyas and Nidhi Singh, Permanent Roommates has been watched over 5 crore (50 million) times. Pitchers was lauded as one of the best shows in recent memory in Indian entertainment for capturing the zeitgeist of the Indian startup scene. In 2016, The Viral Fever released the smash hit Tripling, and the widely applauded Humorously Yours. Other TVF network channels like Girliyapa, The Screen Patti and The Timeliners have also successfully debuted web series.

TVFPlay & funding from Tiger Global (early 2016–present)

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TVF debuted their own platform, TVFPlay, releasing the final two episodes of Pitchers. The platform saw 10 lakh (1 million) hits in the first two days and crashed for 3 hours. In early 2016, venture capital firm Tiger Global invested $10 million into TVF, acquiring a 20% stake in the company.[13] TVF has since launched other YouTube channels for original content: Girliyapa, a female-run channel, The Screen Patti, and The Timeliners, headquartered in New Delhi. TVF currently has offices in Mumbai and New Delhi.

Branded entertainment

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TVF is one of the most sought after creators of original content with brands in India. TVF claims to have worked with over 150 brands. Some major companies to have worked with TVF or allied channels in the past include Asiazi, Procter & Gamble, Ola, Flipkart, Vodafone, Bharti Airtel, OnePlus, Xiaomi, Nokia and Tata Motors.[citation needed]

Content

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The Making Of... (2014)

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Focused on the making of entertainment products in India, ranging from a blockbuster movie to a decade long TV soap. The first season of The Making Of... comprised five episodes, with a standalone episode released for Season 2 in 2016.[14]

Permanent Roommates (since 2014)

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Main article: Permanent Roommates

Permanent Roommates is an Indian web series created by TVF and Biswapati Sarkar. This series revolves around a young couple, Tanya and Mikesh, who after being in a long-distance relationship for 3 years, face the prospect of marriage. The first season was released on YouTube on 31 October 2014.[12] The second season was released on TVFPlay, TVF's video streaming medium, on 14 February 2016. Permanent Roommates was lauded for its portrayal of live-in relationships in conservative urban Indian families. Actors Sumeet Vyas and Nidhi Singh have gone on from Permanent Roommates to be showcased in Bollywood films.

Barely Speaking with Arnub (since 2014)

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A talk show starring Biswapati Sarkar as Arnub with a U, parodying Indian news anchor Arnab Goswami. Barely Speaking with Arnub was picked up after the success of an earlier video titled "Bollywood Aam Aadmi Party" featuring Jitendra Kumar, Nidhi Bisht, and novelist Mayank Shekhar. The parody talk show has been lauded for its portrayal of the loud and boisterous nature of Indian news where anchors prefer theatrics over nuance. Season one of the show opened with an interview with Shah Rukh Khan. Popular celebrities who have appeared on the show for an interview with Sarkar include Delhi Chief Minister Arvind Kejriwal, Ranveer Singh, Parineeti Chopra, Sunny Leone and Chetan Bhagat. In the first two seasons, Biswapati Sarkar, Amit Golani, Vipul Goyal, Shivankit Parihar, Jasmeet Singh Bhatia, and Abhishek Upmanyu have been writers on the show.

Barely Speaking with Arnub returned for a shortened season two in 2016.[15] The show has been on hold as writer Biswapati Sarkar focuses on writing web series including the sequel to TVF Pitchers.

TVF Pitchers (since 2015)

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Main article: TVF Pitchers

TVF Pitchers is an Indian web series created by TVF and developed by Arunabh Kumar single-handedly with assisting efforts from others. The first season consists of five episodes and premiered online on TVFPlay on 10 June 2015. A week later, on 17 June, it premiered on YouTube. The season finale premiered on TVFPlay on 30 August 2015. It follows four friends, Naveen, Jitu, Yogi and Mandal, who quit their jobs in order to develop their own start-up company.

In 2016, TVF announced December 2017 as the projected release of Season 2 of Pitchers with the last scene of Permanent Roommates, but it failed to materialise later. Later, TVF gave a hint of the TVF pitchers season 2 by uploading a scene of pitchers in its video 'Shows From The House Of TVF | 2021'[16]

The second season premiered on December 23, 2022, on ZEE5.

TVF Tripling (2016–2022)

[edit]
Main article: TVF Tripling

TVF Tripling is an Asian Television Award-winning Indian web series created by TVF.[17][18] It traces the story of three siblings Chandan, Chanchal & Chitvan. Together they start a hilarious journey, to find themselves and their relations. Starring Sumeet Vyas, Maanvi Gagroo and Amol Parashar, and written by Sumeet Vyas and Akarsh Khurana, along with some other contributions, the series has won several awards, including a Kyoorius Blue Elephant. TVF partnered with Tata Motors for the project to promote the newly launched Tata Tiago. Tripling was recognised as one of the best web-series of 2016 and is a benchmark of success in Indian branded content.[19] Season 2 of the series was released on 5 April 2019 aired through SonyLIV, followed by the third season which premiered on October 21, 2022, as a Zee5 exclusive.[20]

Chai Sutta Chronicles (since 2013)

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Chai Sutta Chronicles is TVF's Jim Jarmusch-inspired series about conversations between friends. Each episode has a theme, and centers on a conversation over a cigarette and a cup of tea. Season 1 of Chai Sutta Chronicles aired in 2013, with season 2 released in 2017 and 2018.

    • Chosen Few: A TVF Short Film on Life's Toughest Decisions**
  • Chosen Few*, a short film by The Viral Fever (TVF), masterfully captures the turmoil of making life-altering decisions. True to TVF’s style, it blends humor with introspection, making it a relatable watch for young adults facing the pressures of career choices and personal growth.

The protagonist is a young man at a crossroads in life, torn between his passions, responsibilities, and societal expectations. The film highlights the internal struggle of wanting to follow one's heart versus adhering to the practicality of a conventional career path. Throughout the narrative, he reflects on what truly defines success and happiness, a dilemma many face in their early adulthood.

What sets *Chosen Few* apart is its subtle yet poignant commentary on the pressure to be exceptional, to be one of the "chosen few" who achieve something extraordinary. TVF's hallmark humor keeps the film light-hearted while addressing deeper questions of ambition and self-worth.

The story resonates with anyone who has felt overwhelmed by the weight of their own dreams or societal expectations. It’s a reminder that life’s toughest decisions often shape who we become, but sometimes, the journey matters more than the outcome.

Tech Conversations With Dad (since 2014)

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An ongoing TVF series about Jeetu and his conversations with his father,[21] often about technology, relationships, and families in India. This is TVF's longest-running digital title with 10 videos in 4 years.

Bisht, Please! (2017)

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Nidhi Bisht's solo vehicle, released in 2017, about a small-town Indian girl who moves to the city.

Humorously Yours (since 2016)

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Long-time TVF writer, and stand-up comic Vipul Goyal features in a semi-autobiographical story about the life of a stand-up comic. The show furthered TVF's reputation for story-telling in the Indian context.[22] Humorously Yours was renewed for a second season, released in 2019. The show returned for a third season as a part of ZEE5 original programming. It premiered in December 2023.[23]

F.A.T.H.E.R.S (2017)

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A Tech Conversations with Dad spin-off, Fathers features three veterans of the Indian television screen, Brijendra Kala, Gajraj Rao, and Atul Srivastava, playing three fathers trying to keep up with the times.[24]

Inmates (2017)

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Inmates is a sitcom about living in Mumbai in the 21st century, starring Ashish Verma, Mukti Mohan and Aakansha Thakur, and writers Raghav Raj Kakkar and Kashyap Kapoor.

Bachelors (since 2016)

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Bachelors is a show about four bachelors who live together and encounter hilarious situations as they face the world after college. In 2016, TVF released a pilot episode of Bachelors featuring popular YouTube star Bhuvan Bam. The success of the pilot led to a 4 episode extension with Bhuvan and over 25 million views. Bachelors was picked up for Season 2, released in late 2017, with Jitendra Kumar replacing Bhuvan Bam as the lead. Season 2 has also crossed 25 million views since release and was listed among the best web-series of 2017 by FilmCompanion[25] and Indian Express, and was applauded by various sects of audience for its satirical timing, and spoofs of popular Bollywood movies such as Dangal (film), Bahubali (film) and Chak De! India among many others.

The Aam Aadmi Family (2016)

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Main article: The Aam Aadmi Family

The Aam Aadmi Family is an offering from TVF's sister channel The Timeliners. It is an album of moments from the life of a middle-class family based in Delhi. It has garnered an average of 8 million views across 3 seasons.[citation needed]

Flames (2018)

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Flames is another offering from TVF's sister channel The Timeliners. It is the story of a young romance unfolding as a chemical reaction. Studious Rajat falls for Ishita, the new girl in the tuition. Rajat's friends, Pandey & Anusha's friendship is beginning to turn into a relationship. The equations of friendships evolve in the first season of this teenage romance. This series has already garnered an average of 5 million views.[26]

Season 4 of the show was released in fall of 2023 with all the preceding seasons and episodes streaming only on Amazon Prime Video.

Zeroes (2018)

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Zeroes is a mini-series from The Screen Patti. It is about four zeroes who come together with an almost delusional ambition to create a great company despite being already late in the startup race. Whether they rise above their label of zeroes is what forms the crux of the story.

Yeh Meri Family (2018)

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Main article: Yeh Meri Family

Yeh Meri Family is a mini-series released by TVF. It is about a nuclear-middle-class family living in the height of fad of the 1990s. The story revolves around a 13-year-old boy who is average at academics and is constantly being bullied and blackmailed by his elder brother. It is a mixture of the drama and thrills of being a teenager.

Awkward Conversations With Parents (2018)

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Awkward Conversations With Parents is a six-episode series produced by The Screen Patti. The story is about a modern-boy named Ishan and his down-to-earth, ritual parents. Ishan is in his late teens; a year before he leaves the home for college. He and his parents are involved in strange talks about absurd topics revolving around the desires of a growing-into-an-adult boy. The series involves various absurd topics such as condoms, wet dreams, etc.

College Romance (2018–2023)

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College Romance is a 5-episode series by TVF sister channel The Timeliners about three best friends looking for love, laughs and some lifelong memories while attending college together. A second season was released in 2021 which revolves around the problems they are facing in their relationships, friendships, etc.

ImMature (2018)

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Main article: ImMature

ImMature is a TVF original released in 2019. It stars Omkar Kulkarni, Rashmi Agdekar, Chinmay Chandranushush and Visshesh Tiwari in the lead roles. The show follows a one-conflict-per-episode format that ties into the protagonist Dhruv's larger quest to befriend his love interest Chhavi.[27]

TVF Insiders (2019)

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TVF Insiders is an experimental psychological thriller web series based on the life of 4 teenagers who unwilling meet each other every Saturday. The storyline of this show is based on the absurd imagination of all four characters.

It features Omkar Kulkarni (Of ImMature fame), Himika Bose, Ritviq Joshi and Arnav Bhasin in the lead role. The show is co Written and directed by Pranav Bhasin. The music and background score is composed by Achint Thakkar (who composed the Scam 1992 theme song).

The show is streaming on MX player and TVF Play app.

Kota Factory (2019)

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Main article: Kota Factory

Kota Factory is a TVF original released in 2019. The series moves around the IIT and Medical entrance coaching industry of Kota, a small town in Rajasthan state of India. It focuses on the life of Vaibhav, who leaves his home town and arrives in Kota to pursue coaching for the preparation of IIT Exam. The series portrays the life of an IIT aspirant during his preparation phase, and also focuses on the different sides of the 'Kota Coaching Industry'. It has been directed by Saurabh Khanna. Kota Factory is one of the first Indian black and white web series on YouTube.

Later, both TVF and Netflix announced the second season of Kota Factory which premiered on Netflix on 24 September 2021[citation needed].

Season Three was premiered on 20 June 2024 on Netflix.

Gullak (2019)

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Main article: Gullak

Gullak[28][29] is a web series that revolves around the life stories of the "Mishra Family", talking tales relatable to a common man's everyday life. The series was created by Shreyansh Pandey. The first season, released on 27 June 2019 on TVF Play and SonyLIV was directed by the critically acclaimed director of many popular web stories, Amrit Raj Gupta. The second season was directed by Palash Vaswani and was aired on the OTT platform SonyLIV in 2021. The third season starring the same star-cast released in April 2022 to wide critical acclaim. The show was renewed for a fourth season in 2024 on the OTT platform SonyLIV. This series features Jameel Khan, Geetanjali Kulkarni, Vaibhav Raj Gupta and Shivankit Singh Parihar.

Cubicles (since 2019)

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Cubicles is centered around the life of Piyush, a fresh entrant into the corporate world. The show follows his work life and moments like his very first salary, working weekends, and failures and successes that are a part of anyone's corporate journey. Simultaneously, the series attempts to integrate fundamental concepts of investing and mutual funds into the story. Created by Amit Golani and directed by Chaitanya Kumbhakonum, the series stars Abhishek Chauhan, Nidhi Bisht, Arnav Bhasin, Shivankit Singh Parihar, and Badri Chavan, among others.

The show was renewed for a new season with the second season releasing on OTT platform SonyLIV in 2022. The show received decent response.

Season 3 of the show was announced later with the first episode airing in January 2024 only on SonyLIV.

Cheesecake (2019)

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Cheesecake is a comedy drama web series created by TVF and released on Mx Player.

It features Jitendra Kumar and Akansha Thakur in lead roles.

Hostel Daze (2019–2023)

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Main article: Hostel Daze

Hostel Daze was created by TVF, and is a compilation of stories depicting the lifestyle and fun of undergraduates who live in a hostel, along with the bullying of seniors being one of their many experiences with the hostel and its residents. The series was released on Amazon Prime Video on 13 December 2019. The entire series was shot in the campus and hostel of Symbiosis International University, Pune.[30] The series was written and created by Saurabh Khanna and Abhishek Yadav, and was directed by Raghav Subbu, critically acclaimed for directing TVF's series Kota Factory. The series features Adarsh Gourav, Shubham Gaur and LUV in key roles of three freshers, and also casts Nikhil Vijay, Badri Chavan and Harsha Chemudu among many others.

Panchayat (since 2020)

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Main article: Panchayat (TV series)

Panchayat is a web series produced by TVF, released on Amazon Prime on 3 April 2020. This critically acclaimed web series revolves around the Panchayat of a village called Phulera in Ballia district of Eastern Uttar Pradesh, The series features Jitendra Kumar, who plays the role of a young graduate and the secretary of the Panchayat of the village, who is constantly at war with himself, trying to adapt himself to the lifestyle of the villagers, while keeping his dream of cracking the CAT. The series also features veteran actors like Raghubir Yadav and Neena Gupta. The series marked the debut for Chandan Roy as an actor,[31] playing the role of assistant secretary of the Panchayat. His work is being praised by many cinema critics.[32]

On 28 April 2022, the second season was announced after the completion of the production. [33] On 2 May 2022, it was announced that the second season will premiere on 20 May 2022. However, Prime Video released all the episodes on 18 May 2022, two days earlier than its actual premiere date.

Deepak Kumar Mishra revealed to social media that there would be a Panchayat Season 3. [34] It was later confirmed that season 3 would involve eight episodes and would be released in late 2023 on Amazon Prime Video. This was further delayed to early 2024. On 28th May 2024 the season three released.[35]

TVF Aspirants (2021-23)

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Main article: Aspirants (web series)

TVF Aspirants is a web series that depicts the life of UPSC aspirants who are living in Rajender Nagar, Delhi. This series features Naveen Kasturia, Shivankit Parihar, Abhilash Thapliyal and Sunny Hinduja in the lead roles, along with Namita Dubey and Bijou Thaangjam. It is the most rated IMDB webseries of India[36] The show was created by Arunabh Kumar and Shreyansh Pandey, written by Deepesh Sumitra Jagdish, and directed by Apoorv Singh Karki.[37]

Engga Hostel (2023)

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Main article: Engga Hostel

Engga Hostel is a web series produced by TVF, released on Amazon Prime on 27 January 2023.[38] It is an official remake of the Hindi-language series Hostel Daze.[39]

SK Sir Ki Class (2023)

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SK Sir Ki Class is a 3-episode spinoff series that follows the character Shwetketu "SK" Jha from Aspirants. It features Abhilash Thapliyal and Gagan Arora as main characters. It premiered on Youtube on 21 February 2023.[40]

Sandeep Bhaiya (2023)

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Sandeep Bhaiya is a 5-episode spinoff series that follows the character Sandeep Singh Ohlan from Aspirants. It features Sunny Hinduja as the title character. It premiered on Youtube on 30 June 2023, and the final episode aired on 14 July 2023.[41]

Half CA (2023)

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The series revolves around the challenges and experiences faced by Chartered Accountancy students in India. It sheds light on the struggles, aspirations, and intricate lives of these students, as they navigate through the demanding journey of becoming a Chartered Accountant.It mainly focus on the lives of Neeraj and Archie and the challenges faced by them as CA students. It premiered on Amazon miniTV on 25 July 2023.

Very Parivarik (2024)

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The show revolves around a couple that shifts to the fast-paced city of Mumbai and deals with the complexities of living with their parents after they move in with them. Because of its ubiquitous themes and relatable scenarios, the TVF show has earned praise from viewers nationwide.[42]

Members

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As of 2023, the TVF Group has a total team of more than 150 members in Mumbai and Delhi.[43] However, per credible media reports, some of the key members from the core team of TVF walked out in August 2020.[44] Some of the notable members are:

Controversy

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In March 2017, Arunabh Kumar found himself in the middle of a sexual harassment claim that was posted anonymously via Medium. Several women have come out with similar stories of harassment. TVF released a press release via Medium refuting the claims.[45] A first information report (FIR) has been filed against Kumar in this case.[citation needed]

Mumbai's Versova Police registered a second FIR against Kumar after another woman filed a complaint against him over an incident she said took place in 2014.[46] On 16 June 2017, Kumar stepped down as TVF CEO. Dhawal Gusain now leads the company as CEO, with Karan Chaudhry stepping in as COO and the creator of Permanent Roommates & Tripling Sameer Saxena appointed as CCO.[47]

See also

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References

[edit]
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  2. ^ Saxena, Aditi (6 February 2015). "Entertainment channel for youth". Economic Times India. Archived from the original on 27 September 2015. Retrieved 16 March 2015.
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  4. ^ "Bollywood Movies promo through songs". Telegraph India. Archived from the original on 2 April 2015. Retrieved 16 March 2015.
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  29. ^ "Gullak on SonyLIV belongs to TVF's new brand of soft nostalgia, family binge-watching, and small-town slowness". Firstpost. 27 January 2021. Retrieved 27 August 2021.
  30. ^ Hostel Daze (TV Mini-Series 2019– ) - IMDb, retrieved 20 May 2021
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  36. ^ "Aspirants trailer: Kota Factory set in the UPSC world". The Indian Express. 7 April 2021. Retrieved 7 April 2021.
  37. ^ Bureau, ABP News (6 April 2021). "TVF's 'Aspirants' Trailer: New Series Portrays The Arduous Journey Of Becoming IAS Officer". ABP Live. Retrieved 7 April 2021. {{cite web}}: |last= has generic name (help)
  38. ^ "meet the fun crazy and lovable Hostel mates who will make you miss College life in prime videos new Tamil series Engga Hostel". lifeandtrendz.com. 23 January 2023. Retrieved 23 January 2023.
  39. ^ "Engaa Hostel Trailer Out: Hostel Daze Gets A Tamil Remake". lehren.com. 20 January 2023. Retrieved 20 January 2023.
  40. ^ "Abhilash Thapliyal recollects humbling experience that he got during 'SK Sir Ki Class' shoot". timesofindia.indiatimes.com. 17 February 2023. Retrieved 11 July 2023.
  41. ^ "Sunny Hinduja will be seen in web series Sandeep Bhaiya". tribuneindia.com. 27 June 2023. Retrieved 30 June 2023.
  42. ^ "Why is TVF's weekly show Very Parivarik clicking with the audience?". Lifestyle Asia India. 31 May 2024. Retrieved 17 June 2024.
  43. ^ Bapna, Amit (4 January 2017). "How TVF cracked the art and science of 'going viral'?". The Economic Times. Archived from the original on 1 December 2017. Retrieved 24 November 2017.
  44. ^ "Key Members Of The Viral Fever's (TVF) Core Team Walk Out". Mumbai Live. 7 August 2020. Retrieved 8 August 2020.
  45. ^ Purkayastha, Debasree. "More reports of sexual harassment surfaced at 'The Viral Fever'". The Hindu. Retrieved 15 March 2017.
  46. ^ "Second FIR lodged against TVF chief Arunabh Kumar for sexual harassment". NewsBytes. Retrieved 31 March 2017.
  47. ^ "Arunabh Kumar steps down as TVF CEO". The Hindu. 16 June 2017. ISSN 0971-751X. Retrieved 25 February 2018.
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