e-Junior

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e-junior is the first UAE children TV channel created by e-Vision which is part of Etisalat, the largest telecom operator in the Middle East. "e-junior" was launched in the year 2001, it targets kids up to 14 years old. the channel content is a mix of educational, fun, adventurous and fantasy programmes.^[1]

"e-junior" is available on eLifeTV the IPTV service from Etisalat in the UAE, and eLife channel number 333.

e-junior was launched on 15 January 2001 at 12:00 pm. The channel's launch coinciding with Humaid Rashid Sahoo cutting a cake during a children's carnival at the Magic Planet Golf Course at Deira City Centre.^[2]

On 15 January 2009, e-junior got a new logo and branding to coincide with its 8th anniversary. It now has four mascots: Red, Blue, Orange, and Green each representing programming content type throughout the day. Red is for movies, Blue is for preschool shows, Orange is for live-action shows and Green is for animation shows.

• Etisalat

• Official website