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Bean Pole

From Wikipedia, the free encyclopedia
BEANPOLE
Company typeSamsung
IndustryApparel, accessories
Founded1989
Headquarters
Dogok
,
Seoul, South Korea
Key people
Park Chul Gyu
ProductsClothing, accessories, sports
ParentSamsung C&T Corporation
Websitebeanpole.com

Bean Pole is a South Korean fashion brand owned by Samsung C&T Corporation. It produces seven sub-brands, including Bean Pole Men, Bean Pole Ladies and Bean Pole Kids; an accessories line, Bean Pole Accessory; a golf wear brand, Bean Pole Golf; and a sports fashion/equipment brand, Bean Pole Sports.[1] Towards the end of 2019 they added 890311 to their list of sub-brands.[2]

Background

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Bean Pole was founded in 1989 by Cheil Industries (now merged into Samsung C&T Corporation). At the time, it was marketed as a "neo-contemporary total fashion brand" for men aged 25-35.[3] In 1993, it enacted a no sales policy to strengthen consumer trust for domestic brands, which at the time were mid-to-low priced.[4] From its launch to 1996, it recorded an average yearly sales growth of 30%,[5] and by 2000 it had the highest market share out of all of the country's "traditional casual" brands.[6] Even throughout a surge of casual brands in the 1990s, Bean Pole saw continued success, which was attributed to its high quality clothing and fulfillment of customer needs.[6][7][8] However, it, and other "masstige" (a combination of the words "mass" and "prestige") brands began to decline with the rise of fast fashion and designer clothing.[9]

In 2019, Bean Pole announced that it would undergo a rebrand for its 30th anniversary, to be shown in the 2020 spring/summer season. The sub-brand 890311 was founded, which featured items inspired by "the industrialization period of the 1960s and 1970s when Western culture began to permeate Korean society."[9] The company also expressed plans to expand into foreign markets like Vietnam and North America.[10]

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Bean Pole's hangul logo, created in 2019
A depiction of the adjustments made to the Bean Pole logo over the years

Since its establishment, Bean Pole has continuously adjusted its logo, making minor changes. Some of the most obvious changes can be found in the company’s new logos in 2019. Bean Pole has made a new Hangeul logo using its brand identity and distinctive design.[11]

Stores

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A flagship store was opened in Myeong-dong, Seoul, in 2003, the first for a South Korean brand.[12][13] The four-floor building featured shops for its Bean Pole Jeans, Ladies, Golf, Homme, and Kids brands.[14][15] The choice to open a flagship store, as said by company CEO Won Jong-woon, was because "department stores are divided into men's and women's clothing and children's clothing floors, so it is difficult to show the entire product with a consistent image. With this Bean Pole Chungmuro standalone store, one-stop shopping has become possible."[13] A second flagship store was opened in Daegu in 2009.[16]

Partnerships and collaborations

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Bean Pole have collaborated with foreign designers since 2010. That year, Scott Steinberg, designer for Band of Outsiders, joined with the brand to create a capsule collection.[17][18][19] For the spring/summer season of 2011, Bean Pole worked with English designer Kim Jones;[20][21] their collaboration continued through the fall/winter season.[22][23] Following their collaborations with Jones, Bean Pole worked with then-Hermès womenswear director Christophe Lemaire to create the menswear line Novö.[24][25]

See also

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References

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  1. ^ "BEANPOLE SPORTS". BEANPOLE. Archived from the original on 2 November 2019. Retrieved 25 May 2020.
  2. ^ 890311 new line launching in 2019 [permanent dead link‍]
  3. ^ 봄·여름 男性의류 3백50여점 선보여. Maeil Business Newspaper (in Korean). 1989-03-11. Retrieved 2025-02-22 – via Naver News Library.
  4. ^ "The bicycle overtakes the horse". The Korea Times. 2012-05-18. Retrieved 2025-02-22.
  5. ^ [기업 살리는 명약 '브랜드 리인벤팅'] 케이스 스터디 - 제일모직 빈폴. The Korea Economic Daily (in Korean). 2006-04-03. Retrieved 2025-02-22.
  6. ^ a b [2000 한경 소비자 대상 (2)] 의류 : 제일모직 '빈폴'. The Korea Economic Daily. Retrieved 2025-02-22.
  7. ^ [매경히트상품] 캐주얼/제일모직 '빈폴'. Maeil Business Newspaper (in Korean). Retrieved 2025-02-22 – via Naver.
  8. ^ [의류ㆍ제화] '빈폴', 토종 캐주얼브랜드의 자존심. Maeil Business Newspaper (in Korean). 2005-06-29. Retrieved 2025-02-22.
  9. ^ a b 운동복·작업복 같은 이 옷… 빈폴 맞나요?. Chosun Ilbo (in Korean). 2020-07-17. Retrieved 2025-02-23.
  10. ^ "BEANPOLE eyes global expansion through brand renewal". The Korea Herald. 2019-10-15. Retrieved 2025-02-24.
  11. ^ "BEANPOLE NEW LOGO". BEANPOLE. Archived from the original on 25 December 2019. Retrieved 25 May 2020.
  12. ^ [의류ㆍ제화] '빈폴', 토종 캐주얼브랜드의 자존심. 매일경제 (in Korean). 2005-06-29. Retrieved 2025-02-22.
  13. ^ a b 수백평 단일브랜드 매장 나온다..빈폴등. n.news.naver.com (in Korean). Retrieved 2025-02-22.
  14. ^ [기업] 제일모직, 명동에 빈폴종합매장 개점. n.news.naver.com (in Korean). Retrieved 2025-02-22.
  15. ^ 트래디셔널 브랜드시장 달군다. n.news.naver.com (in Korean). Retrieved 2025-02-22.
  16. ^ 빈폴, 대구 동성로 '플래그쉽 스토어' 오픈. n.news.naver.com (in Korean). Retrieved 2025-02-24.
  17. ^ "Christophe Lemaire creates capsule for Bean Pole". FashionNetwork.com. 2012-08-31. Retrieved 2025-02-22.
  18. ^ "빈폴, 美디자이너와 손 잡았다" 빈폴, 美디자이너와 손 잡았다. Maeil Business Newspaper (in Korean). 2010-09-30. Retrieved 2025-02-22.
  19. ^ Lo, Danica (2010-10-11). "Band of Outsiders on Bean Poles". Racked. Retrieved 2025-02-22.
  20. ^ 김지연. 닥스.빈폴, 젊은층 겨냥 변신 시도. Yonhap News (in Korean). Retrieved 2025-02-22 – via Naver.
  21. ^ 김희원. 빈폴 "20대 소비자 마음 잡자". Seoul Economic Daily (in Korean). Retrieved 2025-02-22 – via Naver.
  22. ^ "Kim Jones x Bean Pole 2011 Fall/Winter Collection". Hypebeast. 2011-08-11. Retrieved 2025-02-22.
  23. ^ Dool, Steve (2011-08-15). "Cause Collab | Bean Pole and Kim Jones". T Magazine. Retrieved 2025-02-22.
  24. ^ "Bean Pole x Christophe Lemaire". Vogue Italia. October 2012. Retrieved 2025-02-22.
  25. ^ "Novö: Christophe Lemaire for Bean Pole". Dazed. 2012-04-03. Retrieved 2025-02-22.
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