Guide sites by local tourism associations:

• Furano City: Furano Index, multilingual guide site.
• Nakafurano Town: bilingual.
• Kamifurano Town: multilingual.

The nearest airport to Furano is Asahikawa, which has flights to major Japanese cities but only limited seasonal connections elsewhere. Furano Bus^{[dead link]} has around 7 services per day directly from the airport (1 hour, ¥840).

During the ski season, Hokkaido Access Network also runs direct buses from Sapporo's much larger New Chitose Airport (3 hours, ¥5000).

Furano is the terminus of the JR Furano Line from Asahikawa. There are 12 direct trains daily, with the last train leaving JR Asahikawa Station at 22:37.

Furano is also on the JR Nemuro Line from Takikawa. In the winter ski season, there is one daily Ski Express Train from Sapporo at 08:04, otherwise you'll need to connect via Takikawa. All services eastward towards Nemuro have been discontinued.

• Furano express, Chuo Bus (中央バス高速ふらの号). 08:00-19:20 (departure time at Sapporo). This bus connects Sapporo and Furano in 2½ hr Approximately hourly service from Sapporo Station bus terminal. ¥2,260. 
• Lavender Express Bus. 09:35-19:25 (departure time at Asahikara Station). This line provides connections from Biei, Asahikawa Airport, and JR Asahikawa Station. Approximately hourly service. Take care not to confuse this with the JR Lavender Express train. Asahikawa Airport-Furano Station ¥770, Asahikawa Station-Furano Station ¥880. 

If you are arriving at New Chitose Airport after 20:00, an expensive taxi ride might be necessary. It may cost ¥25,000-35,000 depending on season if booked in advance, and more if not.

Furano is accessible by Highway 237 and Highway 38. There is no direct expressway. The closest expressway exit is Takikawa, about 45 minutes away. In good weather, it takes about 3 hours to reach Furano from Sapporo and 1 hour from Asahikawa. Driving to Furano in winter can be quite dangerous and is generally not recommended — unexpected blizzards, snow drifts, and icy roads are common.

The JR Furano Line runs north to Asahikawa, through the scenic Furano Valley, full of flower fields in the summer. The Furano-Biei Norokko tourist train runs daily from June through August and on weekends into the fall. It stops at Nakafurano with its lavender slopes, at the seasonal Lavender Field station near Farm Tomita, and at Kamifurano near Flower Land Kamifurano. Yamabe Station on the JR Nemuro Main Line east (toward Obihiro) offers access to mountain-climbing trails on Mount Ashibetsu, which is located within the Taiyou no Sato park, about 45 minutes' walk from the station.

Furano Bus provides most local bus services. The office is located directly across the street from the entrance to JR Furano Station. Conveniently, their office is shared with the Furano Tourist Association, which can provide advice on how to reach tourist attractions by bus. Overall, the bus service is poor, with only a few buses each day going to many of the major destinations.

Due to the lack of effective public transportation, taxi services in Furano are very good. The largest carrier, Furano Taxi, has a cell-phone interpretation system which can provide service in English, Chinese, and Korean. Their fleet also contains wheelchair-accessible and other special-needs vehicles. For a small group, taxi can be quite affordable, with fares to many tourist attractions under ¥2,000 per trip. There is a 20% fare increase for late night (22:00 to 05:00) or winter (Nov 25 to Mar 31) services.

Furano has a high traffic accident rate and one of the highest fatality rates for accidents in Japan. Rights of way are often confusingly marked on back and rural roads, where locals will often drive in excess of 100 km/h. Driving is not recommended during the peak summer holidays (o-bon or local festival periods) due to the severe traffic congestion. If you are unfamiliar with winter driving in Japan, do not start here. A four-wheel drive vehicle is highly recommended. Many minor roads will be solid ice, and major roads may ice or drift over during the evening and early morning. The stop lines and center lines will be completely invisible at many intersections — look for the blue signs which designate them. With that said, Furano has a generally poor public transit system, and many of Furano's unique attractions are best reached by car. Be careful when drinking — even a sip of wine puts one over the legal driving limit in Japan.

Rental cycles may be found near the train station. With the station at your back, several souvenir shops on the left side have bicycles for rent. They may not offer a helmet (adults in Japan almost never use bicycle helmets) but helmets may be available if you ask. Many hotels and pensions will also lend out bicycles. It's safest to stay on sidewalks wherever possible.

It's quite possible to explore the small downtown area on foot. The Kitanomine ski village is also very accessible by foot, although winter conditions can be severe. Other areas, such as Rokugo, are quite spread out, with several kilometers between points of interest. During winter, one should be very careful of footing, as paths and streets are often slick ice.

In Furano area, there are many flower farms and tourist flower gardens. The best time to see is around July.

• 43.41881142.426634 Farm Tomita (ファーム富田), KisenKita-15gō, Nakafurano (中富良野町基線北15号) (near the "Rabendā Batake" train station), ☏ +81 167-39-3939. 24 hr. Fields of lavender and other flowers. Pioneer of flower gardens in Furano area. Free. 
• 43.4109142.42245 Nakafurano Town Ownership Lavender Garden (中富良野町町営ラベンダー園 (Nakafurano chōei labendā-en)), 41-1 Miyamachi, Nakafurano (中富良野町宮町1番41号) (600 m from Nakafurano Station). 24h. Located in the slopes of Mount Hokusei, a small mountain. The chair lift to the mountaintop passes over the flower garden. Admission free. Chair lift round trip ¥300. 
• 43.5394142.43936 Kan'no Farm (かんのファーム), Bibaushi-tōge Kamifurano (上富良野町美馬牛峠) (700 m from Bibaushi Station), ☏ +81 167-45-9528. Fields of many species flowers. Free. 

• 43.345091142.3881171 Seoul Terrace (ソウルテラス), Hinode-chou 12-20 (between the hospital and Furano Station on 5th Street), ☏ +81 167-23-4485. 11:30-14:30, 17:00-22:30, closed Wednesdays. A Korean restaurant operated by a Korean couple. Nearly everything is handmade. Authentic Korean dishes and Japanese fusions. Portions are a little small, so order a side dish. ¥800-1500. 
• 43.34434142.389152 Masaya (まさ屋), 富良野市日の出町１１－１５ (between Furano Marche and Furano Station on 5th Street), ☏ +81 167-23-4464. Closed Th. An okonamiyaki shop that is very with locals and travelers. The owner is very entertaining and speaks excellent English. ¥800-1000. 
• 43.345098142.3626283 Furano Craft Beer House (富良野地麦酒館 Furano Jibīru-kan), Kitanomine-chou 20-29, ☏ +81 167-22-5599. Tu-Su 17:30-22:30, also lunchtime on Sundays. This restaurant, formerly known as Yamano Dokuson, has microbrews on tap, fresh bread, smoked meats, local cheeses, and other food. Lunch ¥600-1000, dinner ¥1200-1400, all you can eat and drink ¥3000. 
• 43.338134142.3608024 Furano Delice (フラノデリス), Shimo-Goryou 2156-1 (Kitanomine), ☏ +81 167-22-8005. Sells milk pudding and cakes. Snacks ¥400 and up. 
• 43.34389142.363055 Syoujiki Mura (正直村), Kitanominecho 21-7, ☏ +81 167-23-3143, syoujikimura@w4.dion.ne.jp. 11:30-22:00. Serves a range of ramen and Japanese curries. Great food, English speaking waitress and menu. Also offers lodging. 
• Tirol Lamb BBQ (ちろる chiroru) (downstairs from Cafe Tirol, Kitanomine). Korean-style "cook it yourself on the table-top" restaurant. Little English is spoken, though the staff are friendly. Local wine by the glass or bottle. Lamb sirloin ¥650, lamp chops ¥980, 90 minute all you can eat and drink ¥4000. 
• Panier (tucked away off the main roads of Kitanomine). It serves a little of everything, including pizza and pasta as well as Japanese style curries — including their special, a black curry. Cheap and tasty. 

• 43.343155142.3676966 Tomizushi (富鮨) (near 7-11, Kitanomine.). A large range of fantastic sushi even including the surprisingly delicious raw horse. Has an English menu. 
• JUN Restaurant (New Furano Hotel, Kitanomine). This hotel restaurant is rather expensive, but conveniently located for skiers. 
• 43.345017142.3911477 Kumagera (くまげら), 3-22 Hinodemachi (turn left [toward Obihiro] on main road by station, then right at the first corner), ☏ +81 167-39-2345, kumagera@furano.ne.jp. Friendly staff offers many local specialties and nabe (hotpot) meals cooked at the table. Bar in basement. Multilingual menu: Japanese, English, Chinese, Korean. A good place to pass the time between trains. Look for their black woodpecker logo.