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Billed Bladet

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Billed Bladet
Categories
FrequencyWeekly
PublisherAller Press AS
First issue5 April 1938; 86 years ago (1938-04-05)
CompanyAller Media
CountryDenmark
Based inCopenhagen
LanguageDanish
WebsiteBilled Bladet
ISSN1399-6290
OCLC467992115
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Billed Bladet (Danish: The Picture Magazine) is a Danish weekly entertainment and royal magazine based in Copenhagen, Denmark. Founded in 1938, it is one of the oldest magazines in the country. It was started as a conservative political magazine, but later it was redesigned in its present format.

History and profile

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Billed Bladet was first published on 5 April 1938.[1][2] The magazine was modelled on the American magazines Life and Look.[1] Billed Bladet is part of Aller Media.[3][4] The former owner of the magazine was Den Berlingske Gruppe.[5][6] Aller Media acquired the magazine in 1987.[1][5] It is published by Aller Press AS weekly[7][8] and has its headquarters in Copenhagen.[9]

During its early period Billed Bladet had a much more comprehensive coverage and included more photographs.[10] In fact, it was a political magazine targeting the conservative middle classes, particularly those living in Aarhus and Copenhagen.[11] Immediately after World War II the magazine published the photographs of the Nazi concentration camps in Germany.[10] From the 1960s it began to provide news on celebrities[12][13] and royal families as well as on television programs, including Vild med dans (Denmark's Dancing with the Stars) and X-factor (Denmark's Got Talent).[3][14] The subtitle of Billed Bladet has been Danmarks royale ugeblad (Danish: Denmarks' Weekly Magazine of Royalty) since 1995.[6]

The weekly publishes a list of Dress of the Week.[3] Its target audience is women over forty.[14] Billed Bladet has high ethical standards in regard to the news it publishes.[13] For a long time the magazine asked the permission of the members of the Danish royal family when they would be photographed in public places.[13] Later this policy was changed, and they began to be photographed based on the decision of the editorial team of the magazine.[13]

Annemette Krakau was appointed editor-in-chief of Billed Bladet in 2006.[1]

Circulation

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Billed Bladet sold 146,450 copies in 1956, 127,257 copies in 1960 and 140,065 copies in 1964.[15] In the 1970s the magazine enjoyed the highest circulation levels and had over a million readers per week.[11] Its circulation rose to 241,757 copies in 1970 and to 373,650 copies in 1974.[15]

The magazine sold 183,000 copies in 2001[16] and 185,000 copies in 2003.[17] The magazine had a circulation of 204,700 copies in 2006,[8] 201,000 copies in 2007 and 195,000 copies in 2008.[18]

The circulation of the magazine was 176,786 copies in 2010 and 163,869 copies in 2011.[19] The magazine sold 150,263 copies in 2012.[19] The weekly had a circulation of 150,000 copies both in the second half of 2013[1] and in 2013 as a whole.[20] In 2014 its circulation was about 133,000 copies.[6]

See also

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References

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  1. ^ a b c d e Birgitte Rahbek; Thorkil Jacobsen (4 April 2013). "75 års danmarkshistorie i billeder". Berlingske (in Danish). Retrieved 27 February 2015.
  2. ^ Europa World Year. Vol. 1. London; New York: Europa Publications. 2004. p. 1439. ISBN 978-1-85743-254-1.
  3. ^ a b c "Billed Bladet" (PDF). Aller Media. Archived from the original (PDF) on 27 February 2015. Retrieved 27 February 2015.
  4. ^ "Billed-bladet.dk". Publicitas. Archived from the original on 27 February 2015. Retrieved 27 February 2015.
  5. ^ a b "Carl Allers Etablissement A/S". Reference for Business. Retrieved 23 March 2015.
  6. ^ a b c Birgitte Boesen (April 2015). "Billed-Bladet". Den Store Danske Encyklopædi.
  7. ^ Mike Friedrichsen; Astrid Kurad (23 May 2007). "The Magazine Market in Denmark and Germany". All Academic. Archived from the original (Conference Paper) on 2 April 2015. Retrieved 28 February 2015.
  8. ^ a b "Top ten titles by circulation/issue 2006". Nordicom. Archived from the original on 8 March 2016. Retrieved 28 February 2015.
  9. ^ "Billed-Bladet". Publicitas. Archived from the original on 27 February 2015. Retrieved 27 February 2015.
  10. ^ a b Sune Bechmann (2008). ""Now we should all acknowledge our holocaust guilt."". CFE Working Paper Series (37).
  11. ^ a b Flora Juul Holst (18 May 2017). "Der var en tid inden den royale røgelse: Billed-Bladet startede som politisk magasin". DR (in Danish). Retrieved 4 August 2022.
  12. ^ Nicolai Graakjaer (2014). Analyzing Music in Advertising: Television Commercials and Consumer Choice. New York; London: Routledge. p. 121. ISBN 978-1-317-67190-9.
  13. ^ a b c d Kirsten Sparre. "Shared Emotions and a Forum for Gossiping" (PDF). Nordicom.
  14. ^ a b "Entertainment" (PDF). Affinity Primemedia. Archived from the original (PDF) on 18 May 2015. Retrieved 21 April 2015.
  15. ^ a b Aage Erhardtsen (May 1978). Evolution of concentration and competition in the Danish newspaper and magazine sector (Report). Brussels: Commission of the European Communities. ISBN 9789282504635.
  16. ^ "Statistical Yearbook 2002". Denmarks Statistik. p. 157. Retrieved 9 May 2016.
  17. ^ "The Magazine Market in Denmark and Germany". All Academic Research. Archived from the original on 2 April 2015. Retrieved 5 April 2015.
  18. ^ "Statistical Yearbook 2009" (PDF). Statistics Denmark. June 2009. Retrieved 5 April 2015.
  19. ^ a b "Top 50 Magazines". IFABC. 30 April 2014. Retrieved 22 March 2015.
  20. ^ "Consumer-paid magazines by circulation". StatBank Denmark. Retrieved 28 February 2015.
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