Seth Godin

In 1977, Godin worked at a bagel factory.^{[5][non-primary source needed]} Godin graduated from Williamsville East High School in Williamsville NY in 1978.^[6] After leaving Spinnaker in 1986, he self-funded Seth Godin Productions with $20,000 as a book packaging business. He operated this venture out of a studio apartment in New York City.^[7] Mark Hurst and he then founded Yoyodyne, a permission marketing company named after the fictional Yoyodyne in The Adventures of Buckaroo Banzai Across the 8th Dimension.^{[8] [9]}

Yoyodyne, launched in 1995, used contests, online games, and scavenger hunts to market companies to participating users. In August 1996, Flatiron Partners invested $4 million in Yoyodyne in return for a 20% stake.^[7][10] In 1998, he sold Yoyodyne to Yahoo! for $29.6 million^[11][12] and became Yahoo's vice president of direct marketing.^[13]

In March 2006, Godin launched Squidoo.^[14] By July 2008, Squidoo had become one of the 500 most visited sites in the world.^[15] In 2014, it was sold to HubPages.^[16]

Godin received the following awards:

• Forbes Business Book of the Year, 2004^[17] for Free Prize Inside
• New York Times, USA Today & Wall Street Journal bestseller, The Dip^[18]
• Business Week bestseller, The Dip^[19]
• Business Week named Linchpin among its "20 of the best books by the most influential thinkers in business" on November 13, 2015.^[20]
• American Marketing Association's Marketing Hall of Fame, 2018^[21]
• Time 25 best blogs of 2009^[22]
• The 2018 Jack Covert Award for Contribution to the Business Book Industry Winner [1]

Godin and his wife Helene live in Hastings-on-Hudson, New York, with their two sons.^[23]

• Godin, Seth. Permission Marketing: Turning strangers into friends and friends into customers. London, Pocket Books, 2007.
• Tufts Student Resources (1993). Seth Godin (ed.). Quick Lit: Plots, themes, characters, and sample essays for the most assigned books in English and literature courses. New York: HarperCollins. ISBN 0-06-461041-1.
• The Video Renter's Bible: 55 Lists that Make it Easy to Rent a Great Movie. New York: W.W. Norton & Company Inc. 1993. ISBN 0-393-31081-7.
• The Smiley Dictionary. Berkeley: Peachpit Press. 1993. ISBN 1-56609-008-3.
• Email Addresses of the Rich & Famous. Pearson Education. 1994. ISBN 9780201408935.
• Point & Click Internet: Get Online in less than an Hour!. Berkley: Peachpit Press. 1994. ISBN 1-56609-161-6.
• Point & Click Investor: Get Online and make the most of your Investments. Dearborn Financial Publishing, Inc. 1996. ISBN 0-7931-2344-5.
• eMarketing: Reaping Profits on the Information Highway. New York: Berkley Pub. Group. 1995. ISBN 0-399-51904-1.
• The Encyclopedia of Fictional People: The Most Important Characters of the 20th Century. New York: Berkley Pub. Group. 1996. ISBN 1-57297-073-1.
• You've Got Pictures!: AOL's Guide to Digital Imaging. America Online, Inc. 1998. ISBN 1-891556-51-7.
• If You're Clueless about Mutual Funds and Want to Know More. Dearborn Financial Publishing, Inc. 1997. ISBN 0-7931-2554-5.
• If You're Clueless about Insurance and Want to Know More. Dearborn Financial Publishing, Inc. 1998. ISBN 0-7931-2718-1.
• If You're Clueless about Selling and Want to Know More. Dearborn Financial Publishing, Inc. 1998. ISBN 0-793-12989-3.
• If You're Clueless about Financial Planning and Want to Know More. Dearborn Financial Publishing, Inc. 1998. ISBN 0-7931-2988-5.
• If You're Clueless about Saving Money and Want to Know More. Dearborn Financial Publishing, Inc. 1998. ISBN 0-7931-2556-1.
• Permission Marketing: Turning Strangers into Friends, and Friends into Customers. New York: Simon & Schuster. 1999. ISBN 0-684-85636-0.
• Unleashing the Ideavirus. New York: Hyperion. 2001. ISBN 0-7868-8717-6. – Detailing the idea of Viral marketing
• The Big Red Fez: How To Make Any Web Site Better. New York: Free Press. 2002. ISBN 0-7432-2790-5.
• Survival is not enough: zooming, evolution, and the future of your company. New York: Free Press. 2002. ISBN 0-7432-2571-6.
• Purple Cow: Transform Your Business by Being Remarkable. New York: Portfolio. 2003. ISBN 1-59184-021-X.
• Free Prize Inside!: The Next Big Marketing Idea. New York: Portfolio. 2004. ISBN 1-59184-041-4.
• All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World. New York: Portfolio. 2005. ISBN 1-59184-100-3.
• Godin, Seth, ed. (2005). The Big Moo: Stop Trying to be Perfect and Start Being Remarkable. New York: Portfolio. ISBN 1-59184-103-8.
• Small Is the New Big: and 193 Other Riffs, Rants, and Remarkable Business Ideas. New York: Portfolio. 2006. ISBN 1-59184-126-7.
• The Dip: A Little Book That Teaches You When to Quit (and When to Stick). New York: Portfolio. 2007. ISBN 978-1-59184-166-1.
• Meatball Sundae: Is Your Marketing out of Sync?. New York: Portfolio. 2008. ISBN 978-1-59184-174-6.
• Tribes: We Need You to Lead Us. Portfolio. 2008. ISBN 978-1-59184-233-0.
• Linchpin: Are You Indispensable?. Portfolio. 2010. ISBN 978-1-59184-316-0.
• Poke the Box. Portfolio. 2011. ISBN 978-1-936719-00-6.
• We Are All Weird. The Domino Project. 2011. ISBN 978-1-936719-22-8.
• The Icarus Deception: How High Will You Fly?. Portfolio. 2012. ISBN 978-0-6709-2292-5.
• V Is for Vulnerable: Life Outside the Comfort Zone. Portfolio. 2012. ISBN 978-1591846109.
• Whatcha Gonna Do with That Duck?: And Other Provocations. Portfolio. 2013. ISBN 978-15918-4609-3.
• What To Do When It's Your Turn (and it's always your turn). Seth Godin. 2014. ISBN 978-19367-1931-0.
• This Is Marketing: You Can't Be Seen Until You Learn To See. Seth Godin. 2018. ISBN 978-0-525-54083-0.
• The Practice: Shipping Creative Work. Portfolio. 2020. ISBN 978-0-593-32897-2.
• The Song of Significance: A New Manifesto for Teams. 2023. ISBN 978-0593715543.

• Official website  
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