Nina L. Díaz is an executive at Viacom. She currently serves as the President of Programming and Development for VH1, MTV, and Logo Group.
Nina L. Díaz | |
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Occupation(s) | President of Programming and Development for VH1, MTV, and Logo Group |
Known for | Creation and development of unscripted television shows |
Notable work | Love and Hip Hop, My Super Sweet 16, MTV Cribs, The Osbournes, Martha and Snoop's Potluck Dinner Party, Stevie J & Joseline, Black Ink Crew, the U.S. version of Ex on the Beach, Teen Mom: Young and Pregnant, Hip Hop Squares, a reboot of TRL, The Challenge: Champs vs. Pros, Jersey Shore Family Vacation, Floribama Shore, Siesta Key, Mob Wives, Real Housewives of New Jersey, and a reboot of America's Next Top Model |
In her executive positions, Díaz has primarily worked on unscripted programming, and has created or developed many record-setting reality television shows. Some of her shows include Love and Hip Hop, My Super Sweet 16, MTV Cribs, Teen Mom: Young and Pregnant, Hip Hop Squares, and Jersey Shore Family Vacation.[1] As an independent executive, she helped develop Mob Wives for VH1 and Real Housewives of New Jersey for Bravo.[2]
Early life and education
editDiaz grew up in the Washington Heights and Harlem neighborhoods of Manhattan.[3] Her father is journalist David Diaz. She is of Puerto Rican descent.[4] She attended college at Fordham University.[3]
Career
editDiaz began working in television at New Jersey PBS affiliate WNET as an assistant to producer Steven Weinstock. In 1995, she began working for Viacom on a documentary about people with HIV, and in 1997 joined MTV as a freelancer.[5][6] She later became a full staff member, working as a producer for MTV News and on the network's documentaries. While in this role, she pitched MTV Cribs to network executives as a way to refresh the traditional sit-down interview format. The show premiered in September 2000.[6] Diaz has been credited with the development of The Osbournes and My Super Sweet 16.[7][8]
In 2007, Diaz left MTV to work as an independent producer where she developed several shows for different networks, including VH1's Mob Wives and Bravo's The Real Housewives of New Jersey.[3][7][4] She returned to Viacom (now Paramount Global) in 2014 as Senior Vice President of East Coast Production and Development at VH1.[4] In 2016, she was promoted to Executive Vice President for Unscripted Programming on VH1 and MTV[9] and two years later was elevated President of Programming and Development for MTV, VH1, and the Logo Group. During this time, she developed a variety of shows popular in the 18-34 age demographic, including Martha and Snoop's Potluck Dinner Party, Love & Hip Hop, Floribama Shore, Siesta Key, Black Ink Crew, Hip Hop Squares, Jersey Shore: Family Vacation, Ex on the Beach, The Amber Rose Show, and a reboot of America's Next Top Model.[10][7][4] She was also responsible for renewing Total Request Live, Teen Mom: Young and Pregnant, and The Challenge: Champs vs. Pros.[7]
References
edit- ^ Andreeva, Nellie (2018-04-26). "Nina L. Diaz Promoted To President, Programming & Development For MTV, VH1 & Logo Group". Deadline. Retrieved 2018-07-22.
- ^ "Nina L. Diaz: Executive Profile & Biography - Bloomberg". Bloomberg. Retrieved 2018-07-24.
- ^ a b c Littleton, Cynthia (November 11, 2020). "Can These Execs Save ViacomCBS' Storied Cable Brands?". Variety. Retrieved May 25, 2022.
- ^ a b c d De Los Santos, Melissa (June 30, 2016). "VH1 Has A New Reality Boss, And She's Latina". Vibe. Retrieved May 5, 2022.
- ^ Littleton, Cynthia (November 11, 2020). "Can These Execs Save ViacomCBS' Storied Cable Brands?". Variety. Retrieved May 25, 2022.
- ^ a b Goldstein, Jessica M. (July 24, 2020). "In 2000, 'Cribs' became a phenomenon. 20 years later, we're all living in an accidental reboot". The Washington Post. Retrieved May 25, 2022.
- ^ a b c d Andreeva, Nellie (April 26, 2018). "Nina L. Diaz Promoted To President, Programming & Development For MTV, VH1 & Logo Group". Deadline Hollywood. Retrieved May 5, 2022.
- ^ Otterson, Joe (April 26, 2018). "Nina L. Diaz Promoted to President of Programming & Development for MTV, VH1, Logo". Variety. Retrieved May 5, 2022.
- ^ Goldberg, Lesley (November 29, 2016). "Nina L. Diaz Promoted to Head Unscripted at MTV, VH1". The Hollywood Reporter. Retrieved May 25, 2022.
- ^ Baysinger, Tim (April 26, 2018). "Viacom Promotes Nina Diaz to Programming President at MTV, VH1 and Logo". TheWrap. Retrieved May 5, 2022.