Hide (Korean하이드) is a 2024 South Korean television series based on the Welsh TV series Keeping Faith, and starring Lee Bo-young, Lee Moo-saeng, Lee Chung-ah, and Lee Min-jae.[2] It is an original drama of Coupang Play, and is available for streaming on its platform at 22:00 (KST).[6] It also aired on JTBC on March 23, to April 28, 2024, every Saturday and Sunday at 22:30 (KST).[1]

Hide
Promotional poster
Hangul
하이드
Revised RomanizationHaideu
McCune–ReischauerHaidŭ
Genre
Created byYoo Bo-ra[2]
Based onKeeping Faith
by Matthew Hall
Developed byKim Sung-han[3]
Written by
  • Lee Hee-soo[4]
  • Choi Ah-yul[4]
  • Hwang Yu-jeong[4]
Directed byKim Dong-hwi[2]
Starring
Music byHwang Sang-joon[5]
Country of originSouth Korea
Original languageKorean
No. of episodes12
Production
Executive producers
  • Ahn Hye-yeon (CP)[3]
  • Seo Young-hee (CP)[3]
  • Kim Ho-jun (CP)[3]
  • Kim Ji-won[3]
Producers
  • Woo Se-jin[3]
  • Shin Ji-min[3]
  • Kim Dong-gu[3]
  • Oh Kwang-hee[3]
  • Kim Geon-hong[3]
  • Lee Min-jin[3]
  • Yoon Na-hyeon[3]
Cinematography
  • Jang Jong-kyung[3]
  • Kim Do-hee[3]
Editors
Running time60 minutes
Production companies
Original release
Network
ReleaseMarch 23 (2024-03-23) –
April 28, 2024 (2024-04-28)
Related
Keeping Faith

Synopsis

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When her husband disappears without a trace, Na Moon-yeong begins a search to find him and uncover the secrets of his disappearance.

Cast and characters

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Main

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A former prosecutor who runs a law firm with her husband.
Moon-young's husband.
Moon-young's friendly neighbor.
A mysterious man.

Supporting

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  • Jo Eun-sol as Cha Bom[10]
Moon-yeong and Seong-jae's daughter.
The Chairman of Cha Woong Foundation and father of Seong-jae.
Mother of Seong-jae.
A police officer who has a bad relationship with Moon-yeong.
A prosecutor at a local prosecutor's office and Moon-yeong's friend.
Father of Moon-yeong.
The manager of Geumshin Corporation who is a gangster.
An office manager at Cha Woong law firm and strong supporter of Moon-yeong.
The youngest employee at Cha Woong law firm.
A driver at a real estate development company who is shrouded in mystery.
CEO of Geumshin Corporation.
A prosecutor with tough personality.

Release

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The series was scheduled to premiere on March 23, 2024, and would air every Saturday and Sunday. It would be released on Coupang Play at 22:00 (KST), and then would broadcast on JTBC at 22:30 (KST).[1]

Viewership

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Hide : South Korea viewers per episode (thousands)
SeasonEpisode numberAverage
123456789101112
1976105310411289949112099396495410839388631019
Source: Audience measurement performed nationwide by Nielsen Korea.[22]
Average TV viewership ratings
Ep. Original broadcast date Average audience share
(Nielsen Korea)[22]
Nationwide Seoul
1 March 23, 2024 4.050% (1st) 4.433% (1st)
2 March 24, 2024 4.323% (1st) 4.721% (1st)
3 March 30, 2024 4.334% (1st) 5.040% (1st)
4 March 31, 2024 5.977% (1st) 6.607% (1st)
5 April 6, 2024 4.467% (1st) 5.312% (1st)
6 April 7, 2024 4.959% (1st) 5.595% (1st)
7 April 13, 2024 4.273% (1st) 4.831% (1st)
8 April 14, 2024 4.708% (1st) 5.191% (1st)
9 April 20, 2024 4.132% (1st) 4.531% (1st)
10 April 21, 2024 4.552% (1st) 4.778% (1st)
11 April 27, 2024 4.431% (1st) 4.661% (1st)
12 April 28, 2024 4.018% (1st) 4.637% (1st)
Average 4.519% 5.028%
  • In the table above, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings.
  • This drama aired on a cable channel/pay TV which normally has a relatively smaller audience compared to free-to-air TV/public broadcasters (KBS, SBS, MBC, and EBS).

References

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  1. ^ a b c d Choi, Hee-jae (February 6, 2024). '하이드' 이보영, 미스터리 서스펜스로 컴백...'더 글로리' 제작진 참여 ['Hide' Lee Bo-young, comeback with mystery suspense...Participation of 'The Glory' production team] (in Korean). E Daily. Archived from the original on February 13, 2024. Retrieved February 11, 2024 – via Naver.
  2. ^ a b c d e f g h i j k l m n o p q r Hide. Episode 1. March 23, 2024. Coupang Play.
  3. ^ a b c d e f g Ahn, Eun-jae (December 7, 2023). 이보영·박신혜·장기용·임지연...2024년 JTBC 드라마 빛낸다 [Lee Bo-young, Park Shin-hye, Jang Ki-yong, Lim Ji-yeon...JTBC drama will shine in 2024] (in Korean). News1. Archived from the original on February 12, 2024. Retrieved February 11, 2024 – via Naver.
  4. ^ Kang, Mi-kyung (April 12, 2024). '하이드' OST, 새 참여 아티스트는 시소...'비밀의 문' 발매 ['Hide' OST, new participating artist is Seesaw...'Secret Door' released] (in Korean). ET News. Archived from the original on April 22, 2024. Retrieved April 13, 2024 – via Naver.
  5. ^ Choi, Hee-jae (February 7, 2024). 콘텐트리중앙, 영업손실 655억...'서울의 봄' 흥행에도 적�� [Contentree JoongAng, operating loss of KRW 65.5 billion...'Spring in Seoul' also suffered losses at the box office] (in Korean). E Daily. Archived from the original on February 12, 2024. Retrieved February 12, 2024 – via Naver.
  6. ^ Gong, Young-joo (October 19, 2023). 이보영, '하이드' 캐스팅...사라진 남편 찾는 스릴러 [Lee Bo-young cast in 'Hide'...Thriller in search of her missing husband] (in Korean). YTN. Archived from the original on February 12, 2024. Retrieved February 12, 2024 – via Naver.
  7. ^ Ahn, Byung-gil (October 20, 2023). 이무생 '하이드' 출연···이보영과 호흡 [Lee Moo-saeng appears in 'Hide'...Works with Lee Bo-young] (in Korean). Sports Kyunghyang. Archived from the original on February 12, 2024. Retrieved February 12, 2024 – via Naver.
  8. ^ Ahn, Byung-gil (October 19, 2023). 이청아 '하이드' 뜬다, 종횡무진 [Lee Chung-ah's 'Hide' is on the rise, all over the place.] (in Korean). Sports Kyunghyang. Archived from the original on February 12, 2024. Retrieved February 12, 2024 – via Naver.
  9. ^ Jo, Ji-young (April 1, 2024). 이보영이 또 이보영한 '하이드', 매 작품 인생캐 경신 [Lee Bo-young's 'Hide', breaking new ground with each work] (in Korean). Sports Chosun. Retrieved June 8, 2024 – via Naver.
  10. ^ Lim, Chae-ryeong (April 8, 2024). [어게인TV]'하이드' 이보영, 이민재 집으로 데려와...이무생 "네 딸을 왜 찾아" [[Again TV] 'Hide' Lee Bo-young brings Lee Min-jae home...Lee Moo-saeng "Why are you looking for your daughter?"] (in Korean). Herald Pop. Archived from the original on June 8, 2024. Retrieved June 8, 2024 – via Naver.
  11. ^ Lim, Chae-ryeong (March 24, 2024). '하이드' 이보영, 남기애가 이무생 부검 반대했지만..."사인 제대로 알고 싶어" ['Hide' Lee Bo-young, Nam Gi-ae opposed Lee Moo-saeng's autopsy..."I want to know the cause of death properly"] (in Korean). Herald Pop. Archived from the original on June 8, 2024. Retrieved June 8, 2024 – via Naver.
  12. ^ Ryu, Ye-ji (March 22, 2024). 김상호, 이보영과 악연으로 묶였다...'하이드' 출연 확정 [Kim Sang-ho and Lee Bo-young were tied up in a bad relationship...'Hide' appearance confirmed] (in Korean). Ten Asia. Archived from the original on May 19, 2024. Retrieved May 11, 2024 – via Naver.
  13. ^ Kim, Won-gyeom (March 23, 2024). 김국희, '하이드'서 이보영 조력자 된다...'무빙'·'잠' 잇는 또 한 번의 캐릭터 변신 [Kim Gook-hee becomes Lee Bo-young's assistant in 'Hide'...Another character transformation between 'moving' and 'sleeping'] (in Korean). SPOTV News. Archived from the original on May 19, 2024. Retrieved May 11, 2024 – via Naver.
  14. ^ Lim, Chae-ryeong (April 14, 2024). '하이드' 이청아, 이보영 변호사 선임하고 소름 끼치는 미소(종합) ['Hide' Lee Chung-ah appoints Lee Bo-young as a lawyer and gives a creepy smile (Comprehensive)] (in Korean). Herald Pop. Archived from the original on June 8, 2024. Retrieved June 8, 2024 – via Naver.
  15. ^ Park, Jung-sun (March 25, 2024). '하이드', 강렬한 충격과 미스터리...시작부터 충격 엔딩 ['Hide', intense shock and mystery...Shocking ending from the beginning] (in Korean). JTBC News. Archived from the original on June 8, 2024. Retrieved June 8, 2024 – via Naver.
  16. ^ Lee, Ye-jin (March 23, 2024). 이선희, 쿠팡플레이 '하이드' 출연...이보영x이무생 든든 지원군 변신 [공식입장] [Lee Seon-hee appears in Coupang Play's 'Hide'...Lee Bo-young and Lee Moo-saeng transform into a strong support group [Official Position]] (in Korean). Xports News. Retrieved June 8, 2024 – via Naver.
  17. ^ Park, Jung-sun (December 21, 2023). 배우 임투철, 디퍼런트컴퍼니 전속계약 [Actor Lim Too-chul, exclusive contract with Different Company] (in Korean). JTBC News. Archived from the original on June 15, 2024. Retrieved June 8, 2024 – via Naver.
  18. ^ Park, Jae-hwan. 김민, 쿠팡플레이 '하이드' 캐스팅.. 미스터리한 인물 '석구' [Min Kim cast in Coupang Play's 'Hide'...Mysterious character 'Seokgu'] (in Korean). KBS Media. Archived from the original on February 15, 2024. Retrieved February 15, 2024 – via Naver.
  19. ^ Jeon, Hyo-jin (April 14, 2024). 800억 가로챈 이무생·이청아, 이보영 반격 시작 (하이드)[TV종합] [Lee Moo-saeng and Lee Chung-ah, who intercepted 80 billion won, begin a counterattack against Lee Bo-young (Hide) [TV Comprehensive]] (in Korean). Sports Dong-a. Archived from the original on June 8, 2024. Retrieved June 8, 2024 – via Naver.
  20. ^ Shin, Young-eun (March 21, 2024). 권성민, '하이드' 출연...신스틸러 활약 기대 [Kwon Sung-min appears in 'Hide'...Expected to be a scene-stealer] (in Korean). Maeil Gyeongje. Archived from the original on May 11, 2024. Retrieved May 11, 2024 – via Naver.
  21. ^ a b Nielsen Korea ratings:
    • "Ep. 1". Nielsen Korea (in Korean). March 23, 2024. Archived from the original on March 23, 2024. Retrieved March 24, 2024.
    • "Ep. 2". Nielsen Korea (in Korean). March 24, 2024. Archived from the original on March 24, 2024. Retrieved March 25, 2024.
    • "Ep. 3". Nielsen Korea (in Korean). March 30, 2024. Archived from the original on March 30, 2024. Retrieved March 31, 2024.
    • "Ep. 4". Nielsen Korea (in Korean). March 31, 2024. Archived from the original on March 31, 2024. Retrieved April 1, 2024.
    • "Ep. 5". Nielsen Korea (in Korean). April 6, 2024. Archived from the original on April 6, 2024. Retrieved April 7, 2024.
    • "Ep. 6". Nielsen Korea (in Korean). April 7, 2024. Archived from the original on April 7, 2024. Retrieved April 7, 2024.
    • "Ep. 7". Nielsen Korea (in Korean). April 13, 2024. Archived from the original on April 13, 2024. Retrieved April 14, 2024.
    • "Ep. 8". Nielsen Korea (in Korean). April 14, 2024. Archived from the original on April 14, 2024. Retrieved April 15, 2024.
    • "Ep. 9". Nielsen Korea (in Korean). April 20, 2024. Archived from the original on April 20, 2024. Retrieved April 21, 2024.
    • "Ep. 10". Nielsen Korea (in Korean). April 21, 2024. Archived from the original on April 21, 2024. Retrieved April 22, 2024.
    • "Ep. 11" (in Korean). Nielsen Korea. April 27, 2024. Archived from the original on May 5, 2024. Retrieved April 27, 2024.
    • "Ep. 12" (in Korean). Nielsen Korea. April 28, 2024. Archived from the original on April 28, 2024. Retrieved April 28, 2024.
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