2025 UFL season

The UFL exceeded internal expectations for the 2024 season, with Fox Sports executive Eric Shanks commenting that, though the league still lost money, it was "ahead of the expected pace" in terms of achieving self-sustenance, while the league long-term goal is to solicit local investors in an owner-operator arrangement similar to that used by Major League Soccer and the previous United Football League.^[1] Later reports suggested that the 2025 season will be the league's last one, if it will not achieve greater commercial success.^[2]

Television viewership rose substantially compared to the previous season as separate leagues, while ticket sales in most cities declined, prompting the league ownership to shift investment toward local ticket sales teams. The inaugural season of the UFL averaged 832,000 viewers per game this season, a 34% increase from the average of 619,000 viewers the USFL and XFL attracted last year, while the championship game on Fox drew the highest viewership with 1.596 million viewers.^[1] However, the average attendance dipped from the XFL's 2023 season average of 14,703 to 13,512.^[3]

In an interview after the season Head of Football Operations Daryl Johnston said: "With our home markets, we’ve got to build that trust there — that we’re not going to leave or [that] the league isn't going to fold. We’ve got a couple cities that historically have been a part of spring football, they've committed to a team and that team has left. ... We’ve still got some trust to build in our home markets. We are going to be able to dial into the details. We’re going to have a traditional offseason calendar where we can be ahead of the curve instead of being in a position where we have to chase it a little bit".^[4] In an October 2024 statement, chairwoman Dany Garcia highlighted two areas of improvement for the league in 2025: the league sought to improve its ties to local markets and to improve the quality of play compared to 2024 for a more "dynamic" on-field product.^[5]

77 UFL players signed with the NFL for their 2024 preseason; of those, 21 players were on NFL rosters on opening week including active rosters, practice squads and injured reserve, with two players — Jake Bates and Jalen Redmond — making the 53 roster for week 1.^[6] Minnesota Vikings general manager Kwesi Adofo-Mensah would later praised the UFL for its roll in player development, and said: "Growth opportunities afforded players by the UFL can absolutely lead to better competition on NFL rosters. If players in the UFL ascend through the opportunity with professional organizations and access to continued coaching and structure, that provides us with valuable information to evaluate if those ascending players fit the characteristics we target to bring potential added value and competition to our roster".^[7]

As one of the conditions for approving the merger of the XFL and USFL, federal regulators were said to have "prefer(red) more opportunities" (eventual expansion teams) than the eight teams that were included in the 2024 season.^[8] No such expansion is planned for 2025, nor are any relocations, as Daryl Johnston stated that the ticket sales in most of the poorer-selling markets could be improved by showing stability and following a more "traditional offseason calendar."^[9]

On September 13, 2024, the Houston Roughnecks announced that they would be returning to TDECU Stadium for the 2025 season, following renovations to that stadium. The previous incarnation of the Roughnecks had played at TDECU in 2020 and 2023; the current Roughnecks had played the 2024 season at Rice Stadium while TDECU Stadium was being renovated.^[10][11] On August it was reported that the Battlehawks will host six games in 2025, taking one home game from the Brahmas, as a result of the Alamodome major event commitments for the months of April, May and June.^[12][13] The Brahmas' home schedule is expected to be backloaded with the four home games concentrated toward the end of the 2025 season to minimize scheduling conflicts; league president Russ Brandon stated that it had considered moving the Brahmas to another stadium in the San Antonio metropolitan area but decided against it to avoid "some very complex operational concerns" that would arise by doing so.^[14]

The Michigan Panthers' lease on Ford Field expired following the 2024 season, forcing a delay in the sale of season tickets for that team.^[15] The league announced a renewal for the 2025 season on October 29, 2024.^[16]

On August 12, 2024, the United Football League Players Association released a statement announcing that United Steelworkers, which had represented the association (and its predecessor for the USFL), would no longer represent the league's players. The statement also strongly recommended that the players organize under another established union and not affiliate with the United Football Players Association, with which the USW and UFLPA had fallen out in 2023, without a "confidential background check."^[17] Despite this warning, on October 12, the UFPA issued a statement claiming the UFL players had ratified an agreement establishing the UFPA as their union, and that the National Labor Relations Board (NLRB) had recognized the vote.^[18]

During the 2025 offseason, the UFL hosted seven player showcases across the United States from July to November in St. Louis, Washington D.C., Atlanta, Houston, Orlando, San Diego and Dallas, with selected players bein included in the next UFL Draft.^[19]

On September 7, 2024, Memphis Showboats wide receiver Diondre Overton died in a shooting incident.^[20]

The 2024 UFL draft ahead of the 2025 season, was held on July 17, 2024. The draft consisted of 10 rounds of players who were eligible for the 2024 NFL draft in April but went undrafted.^[21][22] Memphis, winner of the first overall draft pick as a result of its week 10 victory in 2024, chose quarterback Jason Bean with the selection.^[23]

Three of the four coaches who came into the UFL by way of the XFL—Arlington's Bob Stoops, St. Louis's Anthony Becht and DC's Reggie Barlow—are believed to be reaching the end of their guaranteed XFL contracts, and will be subject to new terms that the USFL coaches and all assistants agreed upon in 2024 that were less generous than the 2023 XFL's were.^[24] (The lone exception, San Antonio's Wade Phillips, is on the second year of a two-year contract extension he signed prior to the merger.^[25]) Stoops, the league's longest-tenured coach and the only remaining coach from the inaugural 2020 XFL season, was noncommittal about returning after the 2024 season, stating he was open to returning for 2025 but that "you never know what the structure is going to look like."^[26] Becht announced he had committed to a third season as the Battlehawks' coach in August 2024.^[27]

This is the third and final year of the league's agreement with Arlington, Texas, to serve as the league's centralized hub.^[31]

The league is divided into two conferences, the USFL Conference and the XFL Conference, each a continuation of its respective league. Each team will play a ten-game schedule with no bye weeks, playing two games against each conference rival (one home and one away) and one game against each team in the other conference, all eight teams playing in their home markets, starting on March 28.^{[32][9][33][34]}

Due to an increase in stadium conflicts with the Alamodome in 2025 compared to previous years, in particular the dome's hosting of the 2025 NCAA Division I men's basketball tournament Final Four, the San Antonio Brahmas will only host four home games in 2025. Both of the Brahmas' in-division games against the St. Louis Battlehawks will be hosted at The Dome at America's Center in St. Louis, giving the Battlehawks six home games.^[35]

The postseason will have four teams, with the first and second-ranked team in each conference playing in the XFL Championship Game and USFL Championship Game, the winners of which will advance to the 2025 UFL Championship Game on June 14, which will be held at a neutral site chosen among the league's eight markets as a reward for strong fan support and attendance.^[36] Audi Field, which had been an early favorite for the game, ruled itself out due to schedule conflicts with the 2025 FIFA Club World Cup scheduled to begin play at the stadium that weekend.^[37][38]

In the United States, the television rights for the UFL are held by Fox and ESPN (which is under its third season of a five-year deal),^[39] For season two, one game each week will be contested on the Friday night on main Fox in order to accommodate Fox's new IndyCar deal and to fill a notoriously difficult-to-fill void on the Friday schedule left when WWE SmackDown returned to USA Network.^[1] Most of the advertising revenue the networks will collect is being sold as part of bulk agreements with Fox Sports and ESPN Inc. and not as a standalone television series.^[1] In September 2024, the league confirmed the 2025 season start date and changes to the TV schedule.^[40][41]