Q was a UK music channel based on Q Magazine, launched on 2 October 2000. It was operated by Box Television, and specialised in indie, rock and alternative. It was available in the UK on Sky channel 364 and Virgin Media channel 338. In Ireland, it was available on UPC Ireland channel 714 and in Iceland on Síminn. It is also available in South Africa on TopTV channel 503. The channel was also called Q The Music (cue the music), which was the channel's slogan. The channel played a wide variety of music, predominantly bands like Snow Patrol, Coldplay, and Stereophonics.