PrimeStar was a U.S. direct broadcast satellite broadcasting company formed in 1991 by a consortium of cable television system operators (TCI Satellite Entertainment Group, Time Warner Cable, Cox Communications, Comcast and MediaOne) and GE Americom, the satellite arm of General Electric, collectively referred to as the PrimeStar Partners. PrimeStar was the first medium-powered DBS system in the United States but slowly declined in popularity with the arrival of DirecTV in 1994 and Dish Network in 1996.