About: Johanson analysis

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Johanson analysis, developed by film critic MaryAnn Johanson, provides a method to evaluate the representation of women and girls in fiction. The analysis evaluates media on criteria that include the basic representation of women, female agency, power and authority, the male gaze, and issues of gender and sexuality. Johanson's 2015 study, funded by a Kickstarter campaign, compiled statistics for every film released in 2015, and all those nominated for Oscars in 2014 or 2015. She also drew conclusions about movie profitability when women are represented well.

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  • Johanson analysis, developed by film critic MaryAnn Johanson, provides a method to evaluate the representation of women and girls in fiction. The analysis evaluates media on criteria that include the basic representation of women, female agency, power and authority, the male gaze, and issues of gender and sexuality. Johanson's 2015 study, funded by a Kickstarter campaign, compiled statistics for every film released in 2015, and all those nominated for Oscars in 2014 or 2015. She also drew conclusions about movie profitability when women are represented well. (en)
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  • MaryAnn Johanson (en)
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  • • movies that represent women well are just as likely to be profitable as movies that don’t, and are less risky as business propositions (en)
  • • critics are slightly more likely to rate a film highly if it represents women well (en)
  • • only 22% of 2015’s movies had female protagonists (en)
  • • mainstream moviegoers are not turned off by films with female protagonists (en)
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  • Johanson analysis, developed by film critic MaryAnn Johanson, provides a method to evaluate the representation of women and girls in fiction. The analysis evaluates media on criteria that include the basic representation of women, female agency, power and authority, the male gaze, and issues of gender and sexuality. Johanson's 2015 study, funded by a Kickstarter campaign, compiled statistics for every film released in 2015, and all those nominated for Oscars in 2014 or 2015. She also drew conclusions about movie profitability when women are represented well. (en)
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  • Johanson analysis (en)
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