Strawberry Arena

Strawberry Arena

Nationalarenan
Under Construction
Full name	Strawberry Arena
Former names	Swedbank Arena (2009–2012) Friends Arena (2012–2024)
Address	Stockholm Sweden
Location	Solna, Stockholm, Sweden
Coordinates	59°22′21″N 18°00′00″E / 59.37250°N 18.00000°E / 59.37250; 18.00000
Owner	Swedish Football Association, Folksam, Solna Municipality, Jernhusen, Peab, Fabege[3]
Executive suites	92
Capacity	50,000 (national capacity)[5] 50,653 (international all-seated capacity) (football) 35,000 (scaled-down) (football)[6] 65,000 (concerts)[2]
Record attendance	60,243 (Taylor Swift, The Eras Tour, 17-19 May 2024)[7] 50,128 (AIK–Sundsvall, 4 November 2018)[8]
Surface	Natural grass turf
Construction
Broke ground	7 December 2009[1]
Built	2009–2012
Opened	25 October 2012[2]
Construction cost	2.8 billion SEK (€ 300 million)
Architect	Arkitekterna Krook & Tjäder, Berg Arkitektkontor, Populous[4]
Main contractors	Peab
Tenants
Sweden men's national football team (2012–present) AIK Fotboll (2013–present) Melodifestivalen final (2013–2020, 2022–present)

Nationalarenan, known as Strawberry Arena since 2024 for sponsorship reasons, is a retractable roof multi-purpose stadium in Stockholm, Sweden. Located next to the lake Råstasjön in Solna, just north of the City Centre, it is the largest stadium in Scandinavia. Since its opening, the venue has served as Sweden's national stadium for men's football, hence the name Nationalarenan.

The main tenants of the stadium are Sweden's men's national football team and Allsvenskan football club AIK; both relocated from their previous home at the Råsunda Stadium. The venue has a total capacity of 65,000 at concerts and 50,000 seated at football matches, but the stadium can be scaled down to provide for smaller events with approximately 20,000 guests. The arena is designed by Danish C.F. Møller Architects.

65,000 at concerts would require a small stage. The record attendance is just over 60,000. The record attendance for football is slightly over 50,000 for a club league match; for these matches, standing spectators are allowed.^[9]

Initially there were plans to build a new national stadium close to the indoor venue Ericsson Globe in Stockholm, but on 1 April 2006 the Swedish Football Association (SvFF) made the decision to build the new stadium in Solna. It was calculated to cost around 1.9 billion kronor (202 million euro) to complete. The estimated cost before construction had begun was 2.3 billion kronor. It replaced Råsunda Stadium, Sweden's former national arena for football. Råsunda was torn down and replaced by some 700 flats and office buildings.

Swedbank acquired the naming rights to the stadium in a 153 million kronor (about 20.5 million euro) deal that would last until 2023. While the arena was originally to be known as Swedbank Arena, Swedbank announced in 2012 that it would donate its naming rights to Friends [sv], a nonprofit organization against school bullying of which Swedbank is a sponsor. Consequently, the stadium was renamed Friends Arena.

On January 13, 2024, a naming rights sponsorship agreement was reached with the Norwegian hotel company Strawberry. The new name, "Strawberry Arena", took effect on July 12, 2024.^[10]

The stadium has a retractable roof, enabling events to take place during the winter season and to host indoor entertainment shows. The facade of the arena can be lit up in 17 million different color schemes. For example, the stadium is lit up in blue and yellow when Sweden's national team is playing matches. Nationalarenan is a UEFA Category 4 stadium, and the natural turf pitch measures 105 x 68 metres. In the middle of the stadium roof, a 240 square metres big media cube is placed where the attendance can follow what is happening. In addition, 647 LED-screens are installed throughout the facility to enhance the guest experience.^[2]

Crown Princess Victoria of Sweden declared the arena inaugurated at the opening ceremony, which took place in the venue on 27 October 2012. The show, directed by famous Swedish director Colin Nutley, was entitled "Svenska ögonblick" (Swedish Moments).Popular swedish artists as Agnes Carlsson, The Hives, Icona Pop, two-times Eurovision Song Contest winner Loreen, First Aid Kit and Roxette performed in front of a crowd of 46,000 people. Furthermore, 1,700,000 TV viewers watched the inauguration show live at SVT1.^[11]

Swedish House Mafia made three concerts during their One Last Tour in the arena. A total of approximately 115,000 people visited Nationalarenan during the three sold-out concerts in November 2012.

On 14 November 2012, the stadium hosted its first football game. Zlatan Ibrahimović scored the first goal at Sweden's new national stadium in the 4–2 victory against England. The game was seen by 49,967 people, which until 2017 was the attendance record for a sport event.^[12]

A new record for Swedish bandy was set at the 2013 Swedish Bandy Championship Final, when Hammarby IF defeated Sandvikens AIK ahead of an audience of 38,474 persons under the closed roof.^[13]

AIK played their first competitive football match on April 7, 2013. Visiting team Syrianska FC succeeded to get one point after a goalless game, but the better for AIK, they set a new club record attendance for a home game in Allsvenskan of 43,463.

On 28 July 2013, the final of the UEFA Women's Euro were played. 41,301 people watched Germany overcome Norway with a score of 1–0. The game set a new attendance record for a Women's Euro fixture. Solna became also the first city in Europe which has hosted all four big football championships (FIFA World Cup, FIFA Women's World Cup, UEFA European Championship and UEFA Women's Championship). The arena also hosted Motorcycle speedway as part of the Speedway Grand Prix World Championship series and held the Speedway Grand Prix of Scandinavia from 2013 to 2017. The temporary track at the arena was 275 metres (301 yards) in length.

The arena also hosted the final of Melodifestivalen every year since 2013, with the exception of 2021 due to the COVID-19 pandemic. In 2022, the arena also hosted the fourth heat and the semi-final of that year's competition. The stadium was chosen as the venue for the 2017 UEFA Europa League Final.

The stadium is located a 700-metre (800 yards) walk from the Solna commuter train station, where the Tvärbanan tramway and local buses are also available (a slightly longer walk away). Slightly further away (1.4 km, 0.9 mi) the Näckrosen metro station is found. The 18th meridian east runs through Nationalarenan. By 2028 there will be another metro station, Arenastaden metro station 800m away. There are two boards informing that the eighteenth meridian has passed through this point, at the entrance B and F.^[16]

The arena, located about six km (3,7 miles) from Stockholm Central Station, has parking for 300 charter buses and 4,000 cars. Along with the stadium, there will also be built a number of hotels with a total of approximately 400 rooms, restaurants for 8,000 guests, office areas for 10,000 employees, conference/exhibition centres and 2,000 flats. Moreover, a shopping mall, Mall of Scandinavia, with 240 shops and a multi screen cinema, opened near the stadium in 2015. The mall is the biggest shopping centre in Sweden.

The total project was calculated to cost more than 4 billion SEK.^[17]

^{[citation needed]}

• List of indoor arenas
• List of indoor arenas in Nordic countries
• List of football stadiums in Sweden
• Lists of stadiums
• Climate Pledge Arena, an indoor arena in Seattle, Washington, US that received its name via a similar donation of naming rights
• Kentucky Proud Park, a baseball park in Lexington, Kentucky, US that received its name via a similar donation of naming rights

Wikimedia Commons has media related to Friends Arena.

• Friends Arena
• Swedish Football Association
• Stadium Guide Article