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The New Positioning: The Latest on the World's #1 Business Strategy

by Jack Trout

Other authors: Steve Rivkin (Author)

Members	Reviews	Popularity	Average rating	Conversations
112	None	252,862	(2.63)	None
By the author of "Positioning", this text has been updated with new examples and Jack Trout's new perspectives on the "battle" for the consumer's mind.

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Genres

Melvil Decimal System (DDC)

659.111Technology › Management and auxiliary services › Advertising And Public Relations › Advertising

LC Classification

HF5827.2Social sciences › Commerce › Commerce › Business › Advertising

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(2.63)

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