This anime I truly believe is a masterpiece, however, it does not receive the review it deserves based on one misguided fact: that this is a series for children.
Madoka Magica, is dark in its themes, it struggles with the definition of good and evil, right and wrong and even the existence of the human soul. It takes on tough issues and sadly these are thrust onto young pure-hearted girls, but their reactions are what give a main strength to the series. Though they are too young to deal with things that even adults run from that leads to an incredible amount of admiration from older audiences.
However, though I said the series has dark themes, do not be mislead into thinking that it is not visually appealing, because it is. Oh god, it is.
Adorable characters, wonderful weapons, skillful imagery as well as the battle scenes, even the bad guys we're meant to hate, draw us into masterpieces of art. The visual stimulus here is incredible and undoubtedly one of its major draw-cards.
The story is skilfully done too, two young girls on the cusp of adulthood, open-minded and willing to do whatever they can to make the world a better place. But very soon they realise that 'give' results in 'take' and this new world they enter will give them a great gift, the power to fulfil any wish they desire, but in receiving the power to save the universe there is more sacrifice than they bargained for.
If you like good looking animation, done up cute, and something that really draws you inside a well-constructed world - then give this a go! I recommend this to every single 16+ girl and guy that likes a bit of good-looking mind-bendiness. Younger audiences I give them caution, it's a great show, nothing sinister, however it deals with issues that the characters should not have to deal with in reality. There's a bit of psychology here that young audiences might not only find difficulty with understanding, but may find confronting.
All in all - Ah - may - zing!!!