Laura Noggle's Reviews > Purple Cow: Transform Your Business by Being Remarkable

~ Marketing 101 ~

Extremely basic, and mostly common sense at this point, Purple Cow was surely more essential when it was first published in 2003. Today, it's a decent reminder to stand out from the crowd, and recommended reading for anyone unfamiliar with marketing, or looking for a refresher.

I've officially drunk the Seth Godin kool-aid: this was my 7th Godin book and definitely not my last. (I liked Tribes, This Is Marketing, and The Big Moo more.) He knows his stuff, and is exceptionally masterful at approachable, bite sized marketing tips—making this 160 page book worth a visit.

“In your career, even more than for a brand, being safe is risky. The path to lifetime job security is to be remarkable.”

~ You're either remarkable or invisible. Make your choice. ~