First published in 2003 and expanded in 2009, I purchased this in 2011 and this is maybe the third or fourth read. some takeaways for me:
1 - For your pFirst published in 2003 and expanded in 2009, I purchased this in 2011 and this is maybe the third or fourth read. some takeaways for me:
1 - For your product to succeed, it has to be genuinely remarkable 2 - Many companies fear the criticism and change that come with being remarkable 3 - Advertising is becoming less effective, we need to adapt and change 4 - Be a purple cow and stand out ...more
My takeaways: 1 - Pragmatism and simplicity: the cornerstones of marketing 2 - Marketing needs to be effective; it’s about the end result 3 - There are sMy takeaways: 1 - Pragmatism and simplicity: the cornerstones of marketing 2 - Marketing needs to be effective; it’s about the end result 3 - There are some basic steps to follow; if marketing is failing, its usually due to one of the steps not being done, so it’s not rocket science 4 - The theory is simple. The marketing process is simple. The application is where things go awry 5 - There will be multiple sales funnels in your marketing process ...more
Hook Points are the new lingua franca we all need to be made aware of.
For any company to survive in today's world of distractions Hook Points are how Hook Points are the new lingua franca we all need to be made aware of.
For any company to survive in today's world of distractions Hook Points are how we stand out and organisations need to use the tools Brendan provides to stand out.
I highly recommend this to folks inside Marketing and outside Marketing, we need to adjust our thinking of what we may have been taught and learnt in the past on how to stand out and be seen....more
Another great tome from Seth. I love the plain speak and the readability of it that drives you forward, I guess I should not expeStraight to the point
Another great tome from Seth. I love the plain speak and the readability of it that drives you forward, I guess I should not expect less as the book talks about what Seth preaches and yes of course it works.
Loved this book. As an accountant, linking all about Business Models and technology together is the linked we know is there but this book shows exactlLoved this book. As an accountant, linking all about Business Models and technology together is the linked we know is there but this book shows exactly where. This is the book you need to read to help with business transformation and survival today....more
There's definitely a formula and a code to doing this well and this book has got it, I'd love to tell you but that would spoil the read.There's definitely a formula and a code to doing this well and this book has got it, I'd love to tell you but that would spoil the read....more
Behavioural Economics is now mainstream and to ignore it is not that good an idea as by understanding why humans make the mistakes they do when they mBehavioural Economics is now mainstream and to ignore it is not that good an idea as by understanding why humans make the mistakes they do when they make purchases can help shape sales and marketing strategies and tactics.
Another running university book. It's logical and seems like good business sense to follow this framework. Need to get the hard copy to extract the bestAnother running university book. It's logical and seems like good business sense to follow this framework. Need to get the hard copy to extract the best out of it!...more
This is a 3* on Goodreads which is a 4* on Amazon. I was not so keen about the start of the book, not so sure why but I'm thinking it was the writing This is a 3* on Goodreads which is a 4* on Amazon. I was not so keen about the start of the book, not so sure why but I'm thinking it was the writing style and the first few topics, so got off to a bad start. However a few points later it began to flow and I started enjoying the read. It wasn't quite what I had expected but if you are starting out on your own business and are not sure where to start with marketing then these 99 steps are a good enough place to start.
Disclosure: I was offered a free copy of this book by the author in return for an honest review. ...more
Selling by telling stories is not a new concept. This book explains how storytelling can be used to sell and why it works. It tells you how stories areSelling by telling stories is not a new concept. This book explains how storytelling can be used to sell and why it works. It tells you how stories are structured and gives multiple examples of different types of structure. Its a good read if you are new to the concept, if you are already using stories then its same same but different. Its a quick read so its worth a read anyway.
Disclosure: I was offered a free copy of this book by the author in return for an honest review....more
This is a step by step how to book to take you from basically zero to having a digital marketing strategy and implementing it. It's written in a simplThis is a step by step how to book to take you from basically zero to having a digital marketing strategy and implementing it. It's written in a simplistic style that's non intimidating to non marketers so a boon to entrepreneurs and start ups who're starting out in marketing and don't have any marketing people. Maybe its too simplistic if you are already a marketer but it's the content that's really important not the style....more
This is not your ordinary Marketing book. I'm guessing the writing style is a reflection of both the authors personalities and the way they conduct theThis is not your ordinary Marketing book. I'm guessing the writing style is a reflection of both the authors personalities and the way they conduct their businesses. Yes its different, it may not be everybody's cup of tea but telling stories and using allegories is a good way to get your point across and as long as you get the point then no foul. I've read a lot of Marketing books that cover amongst them all the topics covered in this one, however this is the first time I have ever had it presented in this way and the way its done makes it easy for anyone to just "get it" and its for that reason that this book works. So in conclusion, its a different way of getting the message across and getting the message across is definitely what this book does. So even if you know nothing about marketing, read this book and you'll walk away feeling like an expert.
Disclosure: I was offered a free copy of this book by the author in return for an honest review....more
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