Global television : co-producing culture
Explores the ways international co-productions such as Highlander: The Series and The Odyssey are changing television into a transnational commodity. Barbara Selnick examines the particular processes by which the international circulation of culture takes place, while addressing larger cultural issues such as identity formation
xi, 210 pages : illustrations ; 22 cm.
9781592135035, 9781592135042, 159213503X, 1592135048
183392734
Introduction : McTelevision in the global village
History without nation : global fiction
Clear, strong brands : British television as a marketing tool
The three C's : children, citizenship and co-production
Global truths : documentaries for the world
Conclusion : tranculturation or the expansion of modern capitalism