Review
doi: 10.1016/s1054-139x(00)00132-4.
Media and youth consumerism
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- PMID: 10904207
- DOI: 10.1016/s1054-139x(00)00132-4
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Review
Media and youth consumerism
J Adolesc Health.
2000 Aug.
Abstract
Studies into the impact of advertising typically focus on three kinds of effects: cognitive, affective, and behavioral. This article summarizes research into types of effect and discusses the literature on several other predictors of children's consumer behavior, including age gender, socioeconomic level, and parent-child communication. The article ends with some information about European regulation about advertising and some suggestions for future research into children's consumer behavior.
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