Horn Effeggd

De Horn Effeggd ischs Geschedeel vum Halo Effeggd. Do schliessen Laid jed vun änna änzigschde schleschde Aigeschafd uff die gons Persenlischkaid odda Sach zurigg.^[1][2] Ä Baischbiel vade Horn Effeggd isch wonn jemond vunna uuadragdivi Person uffn schleschde Karakda schliesse dud unn iwwasiehd, dasses käm Zommehong gewwe dud, zwischem Ausseje unnem Karakda vun jemondem.^[3][4]

Die B'zaischnung kummd ausm Englische unns Woad "Horn" b'ziehd sisch uff die Deifelshärna. Des zaischd schun des Geschedeel vum Halo Effeggd, wus Woad "Halo" sisch uffde Hailischeschoin b'ziehd.^[5] Im Joa 1920 ischsä Schdudje vum Thorndike vaeffendlischd worre,^[6] wu de Halo Effeggd unnasuchd hodd. Do hooda geschdgschdellt, dass "ratings were apparently affected by a marked tendency to think of the person in general as rather good or rather inferior and to color the judgments of the qualities by this general feeling". Do hoddma awwa noch nedd vum Horn Effeggd geredd.

Onnare B'zaischnungen im Englische sinn a horns effect, reverse-halo effect odda devil effect.

De Horn Effeggd bassiad, wonn Laid deng'gen, dass schleschde Aigeschafde middnonna z'ommehängen.^[2] Des bassiad, wonn Laid sisch im Uadeel iwwa ä Perason vunn aus ihra Sischd uuvordailhafte Aschbegd vun dea Person laide lossen.

• The Guardian hodd vundem Effeggd b'zieschlischm Hugo Chavez gschriwwe: "Some leaders can become so demonized that it's impossible to assess their achievements and failures in a balanced way."^[7]

• B'zieschlischm Halo Effeggd schbiel die Addraggdivided a inde Kriminalided a Roll. Inna Schdudje midd zwee hibbodedische Deliggd, än Oibruch unnän Schwindel. Baim Oibruch hodd ä Fraa Schliessel unn 2000$ gschdohle unn baim Schwindel hod ä Fraa än Monn so manipuliad, so dassa 2200$ innä Firma gschdeggd hodd, wus gaa nedd gewwe dud. Die Resuldad hawwen gzaischd, dass wonn die Tat nedd in Bezuch uff die Addraggdivided gschdonne hodd, donn ischd die uuaddragdivi Fraa härda (baim Oibruch) bschdrofd worre als die addragdiv Fraa. Wonn awwa des Deliggd uff die Addraggdivided bzoche hodd (baim Schwindel), donn isch die addraggdiv Fraa härda bschdrofd worre als die uuaddraggdiv Fra. Die Schdudje hodd do unnaschdelld, dass die iblische Nochsischd midd addraggdive Fraa weschem Halo Effeggd do nedd wiagd, wonns Vabresche weschem Ausseje vunden Fraa hodd vaiebd werre kenne.^[8]

• S. Burton, L. A. Cook, E. Howlett, C. Newman, Broken Halos and Shattered Horns: Overcoming the Biasing Effects of Prior Expectations Through Objective Information Disclosure, Journal of the Academy of Marketing Science 43(2):240-256, March 2015, DOI: 10.1007/s11747-014-0378-5
• A. Sundar, F. R. Kardes, T. J. Noseworthy, J. J. Clarkson, Inferences on Negative Labels and the Horns Effec, 2014, Conference: Association for Consumer Research

1. ↑ Nagesh Belludi, The Halo and Horns Effects, 2013, Right Attitudes
2. ↑ ^{2,0 2,1} Joshua Kennon, 2011, Mental Model: Horns Effect and Halo Effect, www.joshuakennon.com
3. ↑ Erin Long-Crowell, The Halo Effect: Definition, Advantages & Disadvantages, Psychology 104: Social Psychology, study.com
4. ↑ Richard E. Nisbett, Timothy D. Wilson, 1977, The halo effect: Evidence for unconscious alteration of judgments, Journal of Personality and Social Psychology, American Psychological Association, 35(4), S. 250–256, doi=10.1037/0022-3514.35.4.250
5. ↑ halo, History, Art, & Facts, Encyclopedia Britannica
6. ↑ E. L. Thorndike, A constant error in psychological ratings, Journal of Applied Psychology, 1920, 4(1), Seiten 25–29, doi= 10.1037/h0071663
7. ↑ Jonathan Glennie, Hugo Chávez's reverse-halo effect, The Guardian, 3 Mai 2011
8. ↑ Nancy Ostrove, Harold Sigall, Beautiful but Dangerous: Effects of Offender Attractiveness and Nature of the Crime on Juridic Judgment, Journal of Personality and Social Psychology, 1975, 31(3), Seiten 410–414, doi=10.1037/h0076472