IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable businesses to thrive in the European market.
IAB Europe's annual AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe covering 29 markets. Released in June 2024, the latest report indicates that despite challenging economic indicators, the market demonstrated exceptional resilience, with an additional €10.9 billion investment over 2023.
Join us to shape the future of the digital marketing and advertising ecosystem in Europe.
Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes.
Consult our regulatory one-stop-shop for information about latest legislative developments. Visit our knowledge hub to access definitive guides and research to digital advertising spend, programmatic, mobile, ad effectiveness, measurement, viewability, video, cross-device and ad formats.
Network and connect with professionals from across Europe via our member meetings and events such as Interact, Virtual Programmatic Day, the IAB Europe Research Awards and MIXX Awards Europe. Meet the national IABs and learn about developments in local markets.
Shape the development of EU rules and their implementation into national law to avoid differing local approaches. Meet and educate policymakers, providing the knowledge about complex technology topics and real-world business that needs to inform regulation, and get the opportunity to meet with senior-level EU decision-makers.
Our members are at the forefront of decision making about the interactive industry. The IAB Europe Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights on setting standards. Together with our members - Companies and National Trade Associations – IAB Europe represents over 5,500 organisations.
As Retail Media continues to expand, traditional IAB standard ad formats struggle to integrate seamlessly with retailer websites. This challenge […]
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Country: France About the Initiative GroupM, with PubMatic and SeenThis, launched a decarbonisation initiative to run a sustainable video campaign […]
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About the initiative The collaboration between Impact Plus and L'Oréal aimed to measure and reduce greenhouse gas (GHG) emissions from […]
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68% of respondents think the industry should consider the carbon footprint of the consumption it drives Nearly half (48%) of […]
Read moreBrussels, Belgium, 16th January 2025 - IAB Europe, Alliance Digitale, BVDW, IAB Finland, IAB Ireland, IAB Italia, IAB Polska, IAB […]
Read moreAmong the many highlights of Advertising Horizons: Fuelling Europe’s Digital Future, taking place on 4th February 2025 at Sparks, Brussels, […]
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On 26th-27th May 2025, in Berlin, industry leaders will gather at the stunning Tagungswerk venue for the inaugural editions of Commerce Media Days Europe and Ad Data Days […]
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2nd-4th June 2025 | Barcelona | Register here Shoptalk Europe will take place from 2nd-4th June 2025 at the iconic Fira Gran Via, Barcelona. […]
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On 6th and 7th May 2025, Hamburg will again become the center of the digital and marketing scene. Over 70,000 visitors will […]
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