First Student UK
 | |
 A First Student school bus, operated by UK subsidary First Hampshire & Dorset | |
| Parent | FirstGroup |
|---|---|
| Headquarters | Macmillan House, Paddington Station, London |
| Service area |  |
| Service type | School bus |
| Chief executive | Linda Howard[1] |
| Website | First Student - Welcome |
First Student is a brand originally used by FirstGroup for traditional school bus transportation in the United States, an idea which they have expanded into Britain, where First Student UK[2] is a provider of pupil transportation services.
To develop this system in the United Kingdom the company decided to bring in American know how in the form of managing director Linda Howard, who had owned and operated her own school bus company in the States before it was acquired by First.[3][4]
In contrast to the North American division, where school busing is a primary function, First Student UK takes advantage of the existence of a First Group operating base throughout the country. Yellow School Bus schemes are run on behalf of the local authority by an existing subsidary of First or sub-contracted to an independent operator where they do not have a presence.[2]
One bus has toured the country on trials.[5]
See also
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External links
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