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Courtyard by Marriott

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Courtyard by Marriott
Industry
Founded1983; 41 years ago (1983)
Headquarters
Bethesda Edit this on Wikidata
Number of locations
1,254 (2020)
Area served
Worldwide
ParentMarriott International
Websitecourtyard.marriott.com

Courtyard by Marriott is an American brand of hotels owned by Marriott International. One of Marriott's High-priced brands with 5 star hotels, the hotels are primarily targeted to business travelers, but also accommodate traveling families. As of June 30, 2020, there were 1,254 Courtyard Marriott Hotels worldwide with 187,095 rooms in addition to 288 hotels with 49,335 rooms in the pipeline.[1]

History

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In the early 1980s, Marriott struggled to find locations that fitted the existing Marriott brand. To broaden selection, the company created Courtyard for business and pleasure travelers. The new brand focused on smaller properties in lower demand areas. The chain grew from three test sites in 1983 to over 90 hotels in 1987.[2]

The first location was built in 1983 in San Luis[clarification needed] and was Marriott's first sister brand.[citation needed] The chain primarily targeted business travelers, but over time has broadened to the leisure market. Most properties now offer a swimming pool or fitness center, microwaves and mini-fridges, and family rates. Many have a mini-fridge in every room, and generally have a complimentary guest microwave in The Market. Usually, microwaves are found in suite rooms.

Marriott International spent $2 billion in the mid-1980s on expanding the Courtyard by Marriott chain to attract the typical Holiday Inn clientele.[3]

In 2007, Marriott adopted its Refreshing Business Initiative to update the Courtyard properties to better satisfy the business traveler. Renovations included a redesigned lobby, and a bar with extended hours, which not only offered a popular social setting, but also increased revenue.[4]

In 2017, a Courtyard Marriott Hotel became the first American chain hotel to open on the island of Bonaire, and through a partnership with local dive shop, Dive Friends Bonaire, became the first Courtyard hotel in the world to have an onsite scuba diving shop.[5]

Concept

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Rooms have desks, couches, and free Internet access. The majority of locations have a bistro that sells fresh cooked and prepared breakfast (not complimentary), appetizers, sandwiches, and more. All have 24-hour "markets." Premium upgrades are also offered, such as Enhanced Internet upgrades and larger "suite-style" rooms. Courtyard's competitors in the mid-priced business-oriented hotel segment include Cambria Hotels & Suites, Wingate Inn, and Hilton Garden Inn.

Accommodations

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Courtyard by Marriott in Kulpsville, Pennsylvania
Courtyard by Marriott in Nagoya, Japan
Courtyard by Marriott in Iloilo City, Philippines

Historical

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Year Type US Non-US Total
2006[6] Properties 733
Rooms 105,526
2007[7] Properties 693 74 767
Rooms 96,759 14,021 110,780
2008[8] Properties 728 80 808
Rooms 101,743 15,515 117,258
2009[9] Properties 768 90 858
Rooms 107,640 17,566 125,206
2010[10] Properties 795 97 892
Rooms 111,634 19,435 131,069
2011[11] Properties 805 108 913
Rooms 113,413 21,306 134,719
2012[12] Properties 817 112 929
Rooms 114,948 21,605 136,553
2013[13] Properties 836 117 953
Rooms 117,693 22,856 140,549
2014[14] Properties 861 127 988
Rooms 120,894 24,906 145,800

From 2015

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Year Type North
America 		Europe Middle E.
& Africa 		Asia &
Pacific 		Caribbean &
Latin Am. 		Total
2015[15] Properties 916 49 5 37 30 1,037
Rooms 129,041 9,220 1,041 9,243 4,872 153,417
2016[16] Properties 961 54 6 41 36 1,098
Rooms 135,196 10,167 1,279 10,399 6,014 163,055
2017[17] Properties 994 56 6 48 38 1,142
Rooms 139,326 10,427 1,279 12,076 6,298 169,406
2018[18] Properties 1,027 63 7 63 39 1,199
Rooms 143,389 11,828 1,487 15,306 6,428 178,438
2019[19] Properties 1,053 68 7 72 41 1,241
Rooms 146,602 12,892 1,487 16,931 6,717 184,629
2020[20] Properties 1,058 72 8 79 41 1,258
Rooms 146,913 13,551 1,684 18,454 6,717 187,319
2021[21] Properties 1,038 76 10 89 43 1,256
Rooms 143,376 14,484 2,162 20,314 7,063 187,399
2022[22] Properties 1,050 74 10 99 47 1,280
Rooms 145,025 14,003 2,139 22,398 7,612 191,177
2023[23] Properties 1,066 75 11 113 47 1,312
Rooms 147,091 13,984 2,304 25,972 7,609 196,960

References

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  1. ^ "Courtyard". Marriott Hotels Development. Retrieved 2020-08-20.
  2. ^ Wind, Jerry; Green, Paul Edgar; Shifflet, Douglas; Scarbrough, Marsha (1989). ""Courtyard by Marriott": Designing a Hotel Facility with Consumer-Based Marketing Models". Interfaces. 19 (1): 25–47. doi:10.1287/inte.19.1.25. eISSN 1526-551X. ISSN 0092-2102. JSTOR 25061184. LCCN 74646164. OCLC 781448734.
  3. ^ Wayne, Leslie (1985-09-22). "Marriott Stakes Out New Territory". The New York Times. Section 3, p. 1. ISSN 0362-4331. Archived from the original on 2019-09-05. Retrieved 2019-09-05.
  4. ^ Mest, C. Elliott (4 June 2012). "Courtyard renovations nearly complete in North America". Hotel Management. 227 (7): 22–62.
  5. ^ Crow, Melinda. (2017-07-15). "#TravelTruth: Scuba Diving Bonaire on the Cheap - FirstRead.Me". FirstRead.Me. Retrieved 2017-08-01.
  6. ^ "2006 Annual Report". www.marriott.gcs-web.com. p. 20.
  7. ^ "2007 Annual Report". www.marriott.gcs-web.com. p. 26.
  8. ^ "2008 Annual Report". www.marriott.gcs-web.com. p. 22.
  9. ^ "2009 Annual Report". www.marriott.gcs-web.com. p. 19.
  10. ^ "2010 Annual Report". www.marriott.gcs-web.com. p. 18.
  11. ^ "2011 Annual Report". www.marriott.gcs-web.com. p. 19.
  12. ^ "2012 Annual Report". www.marriott.gcs-web.com. p. 22.
  13. ^ "2013 Annual Report". www.marriott.gcs-web.com. p. 20.
  14. ^ "2014 Annual Report". www.marriott.gcs-web.com. p. 17.
  15. ^ "2015 Annual Report". www.marriott.gcs-web.com. p. 5.
  16. ^ "2016 Annual Report". www.marriott.gcs-web.com. p. 7.
  17. ^ "2017 Annual Report". www.marriott.gcs-web.com. p. 7.
  18. ^ "2018 Annual Report". www.marriott.gcs-web.com. p. 6.
  19. ^ "2019 Annual Report". www.marriott.gcs-web.com. p. 6.
  20. ^ "2020 Annual Report". www.marriott.gcs-web.com. p. 8.
  21. ^ "2021 Annual Report". www.marriott.gcs-web.com. p. 7.
  22. ^ "2022 Annual Report". www.marriott.gcs-web.com. p. 7.
  23. ^ "2023 Annual Report". www.marriott.gcs-web.com. p. 7.
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