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'''Project for Awesome''' (often abbreviated '''P4A''') is a community-driven charitable movement on [[YouTube]], created by the [[Vlogbrothers]],<ref>{{cite web|last=Perkins|first=Lucy|url=http://www.michigandaily.com/article/blog-project-awesome-links-philanthropy-new-media|title=Project for Awesome: Linking philanthropy with new media|publisher=''Michigan Daily''|date=January 8, 2012|accessdate=June 18, 2012}}</ref><ref>{{cite web|last=Kersten|first=Jenna|url=http://www.buffalonews.com/life/next/article673489.ece|title=Project for Awesome is this weekend|publisher=''BuffaloNews''|date=December 15, 2011|accessdate=June 18, 2012}}</ref> [[Hank Green|Hank]] and [[John Green (author)|John Green]].
'''Project for Awesome''' (often abbreviated '''P4A''') is a community-driven charitable movement on [[YouTube]], created by the [[]],<ref>{{cite web|last=Perkins|first=Lucy|url=http://www.michigandaily.com/article/blog-project-awesome-links-philanthropy-new-media|title=Project for Awesome: Linking philanthropy with new media|publisher=''Michigan Daily''|date=January 8, 2012|accessdate=June 18, 2012}}</ref><ref>{{cite web|last=Kersten|first=Jenna|url=http://www.buffalonews.com/life/next/article673489.ece|title=Project for Awesome is this weekend|publisher=''BuffaloNews''|date=December 15, 2011|accessdate=June 18, 2012}}</ref> | and | .
Formerly dubbed the '''Nerdfighter Power Project for Awesome''', the project has taken place in December every year since 2007.<ref name=readwrite2007/><ref>{{cite web|last=Yearley|first=Jay|url=http://www.chicagonow.com/media-tech-connection/2010/12/project-for-awesome-day-lets-readers-bring-favorite-charity-into-spotlight-with-social-media/|title="Project for Awesome" day lets readers bring favorite charity into spotlight with social media|publisher=''Chicago Now''|date=December 17, 2010|accessdate=June 18, 2012}}</ref><ref>{{cite web|url=http://youtube-global.blogspot.com/2011/12/project-for-awesome-5-years-of-doing.html|title=Project for Awesome: 5 years of doing good|publisher=''Blogspot''|work=Official YouTube Blog|date=December 8, 2011|accessdate=June 18, 2012}}</ref> The event has a duration of 48 hours, beginning on December 17, and lasting to the 18th or 19th.<ref>{{cite web|last=Morrison|first=Kimberlee|url=http://socialtimes.com/vlogbrothers-host-seventh-annual-project-for-awesome_b139120|title=Vlogbrothers Host Seventh Annual Project for Awesome|publisher=''Social Times''|date=December 16, 2013|accessdate=August 14, 2014}}</ref> The movement was started to have YouTubers create innovative videos promoting their favorite charity and upload it by a certain deadline, with the aim that their promoted charity gains more awareness, and donations from audiences.


==Background==
==Background==

Revision as of 05:08, 10 November 2014

Project For Awesome
AbbreviationP4A
Formation2007; 18 years ago (2007)
PurposeCharity
Region served
Worldwide
Key people
Hank and John Green
Parent organization
Foundation to Decrease World Suck
Websiteprojectforawesome.com

Project for Awesome (often abbreviated P4A) is a community-driven charitable movement on YouTube, created by the [[Green brothers], Hank and John, most notable for their VlogBrothers YouTube channel.[1][2] Formerly dubbed the Nerdfighter Power Project for Awesome, the project has taken place in December every year since 2007.[3][4][5] The event has a duration of 48 hours, beginning on December 17, and lasting to the 18th or 19th.[6] The movement was started to have YouTubers create innovative videos promoting their favorite charity and upload it by a certain deadline, with the aim that their promoted charity gains more awareness, and donations from audiences.

Background

The Foundation to Decrease World Suck is a non-profit corporation, based in Montana.[7] It is designated as a 501(c)(3).[8] The Foundation is the Project for Awesome's parent organization. The Foundation was informally established on March 6, 2007, by Hank Green of the VlogBrothers, during the Brotherhood 2.0 Project.[9][10] However, it was incorporated as a non-profit corporation in the State of Montana in November 2011. The IRS then designated the Foundation with 501(c)(3) status on January 23, 2013.[11] The key people of the Foundation include John Green, Hank Green, Mike Green, Michael Gardner, Benny Fine, and Valerie Barr.[11]

History

In 2007, over 400 videos were posted, with promoted charities including UNICEF, Autism Speaks, and Toys for Tots.[3] The 2007 Project was successful to the point where a large majority of videos, all having the same P4A thumbnail, on the front page were related to the cause.[3] The Greens were able to accomplish this feat with the collaborative efforts of the community that follows their videos, Nerdfighteria, while also "sort of" hacking YouTube's algorithm.[12][13] In reflection of the event, Hank Green states, "YouTube was sort of a weird place that was fairly easy to sort of game the algorithms. And the way that the thumbnails worked and all of the different lists were important for getting views," adding, "it was sort of frowned upon to game the system, but we thought, 'What if we gamed the system for good?'"[13] The 2007 Project was documented to be a success, one that the Greens hoped, and accomplished, to emulate over the following years, by uniting their community.[12]

In 2013, an Indiegogo Campaign ran raising $721,696 for the campaign.[14] The total resulted in the campaign becoming the most funded Video / Web Campaign in Indiegogo history.[15] In 2013, a final total of $869,591 was raised.[15]

Yearly Earnings

Year Goal Earned
2007 n/a n/a
2008 n/a n/a
2009 n/a n/a
2010 n/a $140,000[16]
2011 n/a $64,000–$71,000[17][18]
2012 n/a $483,446[17][19]
2013 $250,000 $869,591[15]

References

  1. ^ Perkins, Lucy (January 8, 2012). "Project for Awesome: Linking philanthropy with new media". Michigan Daily. Retrieved June 18, 2012. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  2. ^ Kersten, Jenna (December 15, 2011). "Project for Awesome is this weekend". BuffaloNews. Retrieved June 18, 2012. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  3. ^ a b c Saleem, Muhammad (December 18, 2007). "How 2 Nerdfighters Took Over YouTube". ReadWrite. Retrieved November 4, 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  4. ^ Yearley, Jay (December 17, 2010). ""Project for Awesome" day lets readers bring favorite charity into spotlight with social media". Chicago Now. Retrieved June 18, 2012. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  5. ^ "Project for Awesome: 5 years of doing good". Official YouTube Blog. Blogspot. December 8, 2011. Retrieved June 18, 2012. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  6. ^ Morrison, Kimberlee (December 16, 2013). "Vlogbrothers Host Seventh Annual Project for Awesome". Social Times. Retrieved August 14, 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  7. ^ "foundation to decrease world suck". 501(c)(3) Look up. Retrieved December 11, 2013. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  8. ^ "Fight World Suck Hompage". Fight World Suck. Retrieved December 11, 2013. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  9. ^ Green, Hank (March 6, 2007). "Brotherhood 2.0: Peeps and Genocide". VlogBrothers. YouTube. Retrieved December 11, 2013.
  10. ^ Romana, Aja (December 17, 2012). "Project for Awesome raises over $200,000 in a few hours". The Daily Dot. Retrieved December 11, 2013. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  11. ^ a b "Project for Awesome About". Project for Awesome. Retrieved December 11, 2013. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  12. ^ a b Romano, Aja (June 26, 2014). "The definitive guide to the Vlogbrothers family tree". The Daily Dot. Retrieved November 4, 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  13. ^ a b Shore, Jennifer (November 9, 2012). "How 2 Brothers Turned a YouTube Experiment Into a Charitable Mission". Mashable. Retrieved November 4, 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  14. ^ "P4A 2013 Indiegogo Campaign". Indiegogo. Retrieved December 24, 2013. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  15. ^ a b c Gutelle, Sam (December 23, 2013). "Vlogbrothers Raise $869,591 For Charity With Project For Awesome 2013". Tubefilter. Retrieved December 24, 2013. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  16. ^ Hustvedt, Marc (December 21, 2010). "Project for Awesome (P4A), Web Video Stars Raise Over $140k For Charities". Tubefilter. Retrieved August 12, 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  17. ^ a b Gutelle, Sam (December 21, 2012). "Vlogbrothers Raise $483,446 With Project For Awesome". Tubefilter. Retrieved April 15, 2013. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  18. ^ Goldberg, Eleanor (December 19, 2011). "Project For Awesome Charity Videos Overtake YouTube, Raise $64,000 For Causes (SLIDESHOW)". The Huffington Post. Retrieved August 12, 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  19. ^ Gaydos, Matthew (December 23, 2012). "Another Year Of Decreasing World Suck". Behind the Tubes. Archived from the original on December 11, 2013. Retrieved December 11, 2013. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)

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