SATS (company)

The history of SATS can be traced back to the very beginning of commercial aviation in Singapore. In the early years, ground-handling services were provided by a department of Malayan Airways, which became Malaysia-Singapore Airlines (MSA) in 1967. Five years later, MSA ceased operations and paved the way for two new entities — Singapore Airlines (SIA) and Malaysian Airline System (MAS).

As SIA concentrated on its core business of running an airline, the establishment of SATS as a separate, yet wholly owned subsidiary company evolved naturally. On 15 December 1972, SATS was formally corporatised with 1,673 staff. By the end of the first year, staff numbers rose to 2,000 while gross revenue increased by 25 per cent.

In 1977, SATS opened an airfreight terminal at Paya Lebar Airport capable of handling 160,000 tonnes of cargo a year.

In 1980, SATS made the move to Singapore's new Changi Airport after investing S$147 million in a new headquarters building, a new inflight catering centre, which at that time was the largest single-building inflight kitchen in the world, and two new airfreight terminals.

By the mid-1980s, SATS was able to handle about 20,000 passengers a day at Changi Airport, a 60 per cent increase over the 12,700 passengers handled daily at Paya Lebar Airport in 1980. Cargo also registered double-digit growth rates.

In 1985, SATS was restructured into four companies so that it could better manage demand for its services. Singapore Airport Terminal Services became the parent company and subsidiaries were formed out of the four operating divisions: Apron Services, Cargo Services, Passenger Services and Catering.

In 1989, SATS added two new airfreight terminals and invested in new passenger handling equipment for Changi Airport's Terminal 2. This increased its passenger handling capacity to more than 20 million passengers a year.

In 1992, three companies within SATS — Apron, Cargo and Passenger Services — were merged to form a new company, SATS Airport Services (SAS). This consolidation was designed to improve co-ordination and communication, and strengthen the SATS Group's competitiveness.

Over the next four years, an express courier centre, capable of handling 40,000 tonnes of cargo a year, was opened along with the S$215 million Airfreight Terminal 5, the S$172 million Inflight Catering Centre 2 and a S$40 million SATS Maintenance Centre.

At the end of the 1999–2000 financial year, SATS owned and operated five airfreight terminals with a combined handling capacity of 1.3 million tonnes of cargo a year and two catering centres capable of producing 27 million meals a year.

A second Express Courier Centre for partner DHL Worldwide Express, costing S$30 million, was completed in December 2001.

In the first quarter of 2001, a sixth airfreight terminal costing S$270 million with a handling capacity of 800,000 tonnes of cargo per annum commenced operations.

2003 saw the launch of SATS' web-based system, CargoNet, to further complement its cargo tracking service. It also upgraded the materials handling system in Airfreight Terminals 1 to 4 to improve cargo handling efficiency and equipment serviceability.

In July 2005, SATS launched a range of new products and service upgrades.^{[clarification needed]}

On 2 January 2008, SATS sold the Express Courier Centre Two (ECC2) to DHL Express.^[3]

SATS underwent a re-branding exercise in Apr 2007, adopting a completely new brand identity after bearing the SIA ‘bird' logo for many decades.

In December 2010, SATS Ltd completed the acquisition of Japan Airlines International's entire stake of 50.7 per cent in TFK Corporation. The 7.8 billion yen (S$122 million) purchase, was fully satisfied in cash and funded through debt through its wholly owned subsidiary SATS Investments Pte Ltd (SIPL). Following the completion, SIPL now owns 504,195 shares in TFK and has voting rights of 53.8 per cent.

On 25 October 2011, SATS announced that it will be selling Daniels Group to Hain Celestial Group.^[4]

On 23 December 2011, the SATS-Creuers consortium (a joint venture between SATS Ltd. (SATS) and Creuers del Port de Barcelona S.A. (Creuers)) won the bid to manage the new Marina Bay Cruise Centre Singapore. SATS-Creuers beat out competition from the Singapore Cruise Centre (SCC), the incumbent cruise port operator in Singapore, which operates the existing facilities at HarbourFront and Jurong Port.^[5]

SATS used to be part of the Singapore Airlines Group and was divested from SIA on 1 Sep 2009.^[6]

On 08 January 2010, it unveiled a new uniform for its front-line staff at the Singapore Changi Airport. The uniform change is SATS’ eleventh since 1973.

The company also changed its name from "Singapore Airport Terminal Services Limited to "SATS Ltd". on 30 July 2010.

On 7 June 2011, SATS unveiled a new brand identity. The group was initially engaged in ground handling and airline catering in Singapore. It has since transformed itself into Asia's largest gateway services and aviation food services network and has operations at 60 locations in 14 countries.^{[citation needed]}

On 28 September 2022, SATS announced its acquisition of the world's largest air cargo handler Worldwide Flight Services (WFS) for $1.64 billion.^[7]

SATS and WFS launch visual identity in 2024

On 5 November 2024, SATS and its wholly-owned subsidiary Worldwide Flight Services (WFS), known collectively as the SATS Group, unveiled a new unified global visual identity. The refreshed logo and corporate colours reflect the integration of SATS and WFS, and their joint commitment and ambition to become the world’s leading aviation solutions provider.^[8]

The brand refresh comes 18-months after SATS completed the acquisition of WFS. Aligning the two identities celebrates the coming together of SATS and WFS, whilst embracing their strong heritage. This includes retaining the WFS brand name in the Americas and EMEAA in acknowledgement of its long track record of operational excellence and strong customer relationships.

The new corporate logo consists of a double loop and a ‘to the power of’ mathematical symbol which symbolises the coming together of SATS and WFS to power a world of trade, travel and taste via the Group’s connected global network of aviation gateway services, air cargo handling, and food solutions. The new visual will be rolled out in phases over the next three years and will eventually appear on SATS’ and WFS’ uniforms, airport vehicles, and infrastructure such as warehouses and central kitchens.

SATS Gateway Services encompass Passenger Services, Ramp and Baggage Handling, Cargo Handling, Aviation Security, Aircraft Interior Cleaning and Cargo Delivery and Management.

SATS runs ground handling and airline catering operations at nearly 44 airports across Asia Pacific and the Middle East. Besides its operations in Singapore, SATS has also established a network in Asia through joint ventures in Mainland China, Hong Kong, Macau, India, the Philippines, Indonesia, Taiwan, Vietnam and the Maldives.

SATS Security Services provides security services for aviation-related activities at the Singapore Changi Airport.^[9]

SATS acquired 100% of Menzies Aviation (Hong Kong) Ltd (MAHK) for approximately HK$18 million (approximately S$3.3 million) on 11 November 2008. Following the acquisition, it was renamed as SATS HK Limited on 7 April 2009.

SATS HK is one of the four ground handling agents at the Hong Kong International Airport (HKIA). It is also one of the four licensed ramp handlers at HKIA. SATS HK provides passenger and ramp handling services including baggage handling, load control and flight operations to 11 airlines. Amongst its key customers are American Airlines, Asiana Airlines, Etihad Airways, and Hong Kong Airlines.^[10]

In March 2009, SATS launched a low-cost ground handling services under a new wholly owned subsidiary, Asia-Pacific Star. Together with the low-cost inflight catering unit, SATS serves the growing low-cost segment of the airline market.

The “Affinity” Membership, by Singapore Airport Terminal Services Ltd (SATS), offers passenger preferential check-in services at their specially designated “Affinity” check-in counters and the use of SATS Premier Club lounges available in all terminals of Singapore Changi Airport as well as the lifestyle “Rainforest” lounge in Terminal 1, regardless of the class of travel. Since 2015, the Rainforest lounge has been taken over by Plaza Premier Group's Plaza Premier Lounge.^{[citation needed]}

On 18 August 2009, SATS announced its plans to launch Coolport @ Changi, Singapore's first on-airport perishables handling centre, in mid-2010. Costing approximately S$16 million to build, Coolport @ Changi will be the first dedicated on-airport facility in Singapore for handling terminal and transit perishables cargo within the Free Trade Zone. Located within SATS Airfreight Terminal 2, Coolport @ Changi will have an annual operating capacity of around 250,000 tonnes, with scope for expansion from the current 8,000 square metres to 14,000 square metres.^[11]

Services include Warehousing and Distribution, Live Tanking, Inventory Management & Control, and Ripening facilities.

SATS' "Food solutions" comprises in-flight catering, food logistics, industrial catering as well as chilled and frozen food manufacturing, and airline linen and laundry.^[12]

SATS has been described as the third most-admired company in Singapore, in a poll conducted by The Wall Street Journal Asia in September 2008. SATS was also ranked second for the quality of its services and for corporate reputation, and placed fourth for innovation.^[13]