Peruvian cumbia

Chicha started out in the 1960s in the oil-boom cities of the Peruvian Amazon. Loosely inspired by Colombian cumbia, it incorporated the distinctive pentatonic scales of Andean melodies, Cuban percussion, and the psychedelic sounds of surf guitars, wah-wah pedals and combo organs or Moog synthesizers. Chicha absorbed elements of the music of the Amazonian regions of Peru and the use of the Farfisa electronic organ through Amazonian bands like Juaneco y Su Combo. Chicha, which is named after a corn-based liquor favored by the Incas, quickly spread to Lima. It became the music of choice of the mostly indigenous new migrant population. By the mid-1980s it had become the most widespread urban music in Peru.^{[citation needed]}

The first chicha hit, and the song from which the movement has taken its name, was "La Chichera" (The Chicha Seller) by Los Demonios del Mantaro (The Devils of Mantaro), who hailed from the central highlands of Junin. The band Los Destellos, formed in Lima in 1966, brought electric guitars to chicha and consolidated its characteristic features by integrating in it elements of Peruvian Andean folklore, Peruvian creole waltz, Cuban music and rock music. Other bands, such as Los Mirlos, Los Ecos, and Los Diablos Rojos were highly influenced by this style.^[1]

During the 1980s the Amerindian immigrants to coastal cities that nurtured the subgenre became working and middle class individuals and a market for chicha commercial radio. The Pharaoh of Cumbia, Chacalon, became one of the most popular chicha artists through his hit "Soy provinciano" (I am from the province) and vibrant concerts. Another famous band in the 1980s were Los Shapis, a provincial group established by their 1981 hit "El Aguajal" (The Swamp), a version of a traditional huayno.

The strong influence of Mexican tecnocumbia became evident on the evolution of Peruvian cumbia in the 1990s. Efforts by Argentina-based Grupo Néctar and others gave it regional recognition. Its decline during the late 1990s was followed by a revival that began in 2007, mainly thanks to the rising popularity of Tongo.

While most lyrics are about love in all its aspects, nearly all songs reveal an aspect of the harshness of the Amerindian experience - displacement, hardship, loneliness and exploitation. Many songs relate to the great majority of people who have to make a living selling their labour and goods in the unofficial "informal economy", ever threatened by the police.

Los Shapis' standard "El Ambulante" (The Street Seller) opens with a reference to the rainbow colours of the Inca flag and the colour of the ponchos the people use to keep warm and transport their wares:^{[citation needed]}

My flag is of the colours and the stamp of the rainbow
For Peru and America
Watch out or the police will take your bundle off you!
Aye, aye, aye, how sad it is to live
How sad it is to dream
I'm a street seller, I'm a proletarian
Selling shoes, selling food, selling jackets
I support my home.

Current exposure of all social classes of Peru to chicha as well as a renovation in lyrical content, to include expressions of animation have led to its revival.

Unlike traditional cumbia from Colombia, Peruvian chicha bands feature electric lead and rhythm guitars, electric bass, electric organ, electronic percussion and synthesizer. There are one or more vocalists who may simultaneously play percussion plus timbales and conga players. There are no accordions nor woodwinds.

Electric guitars make extensive use of the fuzzbox and the wah-wah pedal following the influence of psychedelic rock and surf rock in chicha.

The influence of Salsa has seen the recent inclusion of wind instruments in some Peruvian cumbia bands.

Chicha, the music, has had a small resurgence thanks to projects started in United States. One example is a group known as Money Chicha based in Austin, Texas which is a new project from the founders of Grupo Fantasma. Also noteworthy is Chicha Dust from Tucson, Arizona (now rebranded as the stylized "XIXA"). Likely none of this would have been possible without the release of compilation records "The Roots of Chicha" volumes one and two by Barbes Records, out of Brooklyn, NY in 2007 and 2010 respectively. The performances of Money Chicha and similar bands in Austin - a city with a vibrant dance scene - has led to the development of a distinct dance form with the same name. Chicha the dance takes elements of Mambo (a.k.a. Salsa On2), Sensual Bachata, and other Latin dance forms. Chicha dance is distinctly different from cumbia dance and is not inherently compatible, although chicha can also be danced to all other types of Cumbia music.

• El Aguajal by Los Shapis
• Samples of Classic Chicha
• In a Nutshell: Chicha
• Chicha and Peruvian Identity
• On Peruvian Cumbia
• On Origins of Peruvian Cumbia
• Lyrics of Peruvian Cumbia
• USA-made Chicha
• Top 11 Obscure Psych Cumbia Gems
• Roots of Chicha
• Roots of Chicha 2
• Barbes Records