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Coins for Change
Coins for change
Information
Is it seen right now? No
Type Charity donation
Party Christmas Party 2007, Christmas Party 2008, Holiday Parties, Merry Walrus Party
Where? Igloos, on the Island

Coins for Change was a virtual charity in Club Penguin that was held every year in December from 2007 until 2016. In Club Penguin Island, it was held in 2017 only. It was created due to many players telling Club Penguin that they wanted to "make a difference in the world."[1] During these events, players could donate their in-game coins at donation stations to multiple causes, which varied every year, but always consisted of environmental, medical, and housing-based charities. When donating coins, players could choose which cause they wanted to donate to, and how much of their coins they wanted to donate from one of a few set amounts (such as 100 or 1000).

After each donation period ended, the Club Penguin Team donated a set amount of real-life money, always one million United States dollars, to the charities from that year. The amount of in-game coins donated determined how the money would be divided; for instance, if 35% of all in-game coin donations were given to the medical cause, 35% of the money would be given to the medical-based charity.

In 2013, there was no option to choose between three different causes when donating. Instead, all coins went to a pool of 10 different causes. Due to a large amount of coin donations, 5 additional causes were added.[2] The pool of causes method returned in 2014, but with 4 causes. Also introduced in 2014, coins spent on items in the Penguin Style catalog were treated as donations. Both the pool of 4 causes and catalog purchase donations returned in 2015 and 2016, with the addition of items bought from the Furniture & Igloo Catalog being treated as donations as well.

In Club Penguin Island, Coins for Change was only held in 2017. Instead of 1 million dollars to multiple causes like in Club Penguin, 50,000 dollars were donated to one charity, with 5 dollars donated for every 100 coins donated in-game until the 50,000 limit was reached.[3]

History

2007

Starting December 14, Club Penguin officially decided to donate one million of their actual money earned from the purchase from Disney to various charities. They set up two locations on the island where you could donate your virtual coins for different causes. The three causes were to help children in need from around the world, help the sick who can not afford medical treatment, or the environment. Although all three causes received funds, the one with the most donated virtual coins received the most real world money. It was Kids Health. There were stands at 2 locations; one at the Plaza and one at the Beach. Upon donating, you would receive the Coins For Change Card, which was only available during the 2007 campaign.

The official announcement of Coins for Change can be viewed here.

There were cross-promotions aired on Disney Channel, before and during the event.

There were three charitable organizations that shared the $1 million donation, namely:

  • World Wildlife Fund (WWF) (for the environment)
  • Elizabeth Glaser Pediatric AIDS Foundation (for children's health)
  • Free the Children (for children in developing countries)

The results as of December 21, 2007:

  • Kids Health – 44%
  • Environment – 29%
  • Kids around the world – 27%

The final results were:

  • Kids health – 39.4%
  • Environment – 33%
  • Kids around the world – 27.6%

2.5 million penguins donated and 2 billion coins were donated all together. The event ended on Christmas Eve.

2008

On November 10, Club Penguin officially announced that Coins for Change would be back on December 12, 2008. It ended on December 22, 2008. A donation bucket was added in the Captain's Quarters. Club Penguin also made a new page that you could access by clicking the Coins For Change stand and bucket on the home page. You can view it here.

There were three new charitable organizations that would share the $1 million donation:

  • Kids who are sick
  • Kids who are poor and cannot go to school
  • Kids without parents or who have been hurt by war

The final results were:

  • Kids who are sick – 30%
  • Kids who are poor and cannot go to school – 33%
  • Kids without parents or who have been hurt by war – 37%

3 billion coins were donated all together, and a total of 1.5 million USD was donated to the charitable organizations.

2009

Coins for Change 2009 occurred during the Holiday Party 2009 from December 18–29, 2009. It was already a great success even on its first day. Members were able to buy a Coins For Change Donation Station for their igloo and all players were able to get a free Coins for Change Background from Rockhopper. This year, over 4 billion virtual coins were donated by more than 2.9 million players. You can view it here.

The amounts of money which could be donated are as follows:

  • 50 coins
  • 250 coins
  • 500 coins

The final results were:

  • Kids who are poor – 33%
  • Kids who are sick – 31.5%
  • The Environment – 35.5%

Also there was a benefit concert called "Concert for Change".

2010

Coins for Change 2010 was a success. It occurred from December 16–27, 2010 during the Holiday Party 2010. There were 2 stamps you could earn for donating which were the Volunteer stamp and the Top Volunteer stamp. You could get them by donating, but you had to donate 5000 coins for the Top Volunteer stamp. There were tubes Rockhopper brought everywhere that transported the coins into the Lighthouse. Every few days, more and more coins would fill up the Lighthouse and Beacon. There were items you could buy in Rockhopper's Rare Items that related to the categories. The results were announced on January 4, 2011. You can view it here.

The amounts of money which could be donated are as follows:

  • 100 Coins
  • 500 coins
  • 800 Coins
  • 5000 Coins

Categories:

  • Build Safe Places
  • Protect The Earth
  • Provide Medical Help

The Grand Total raised was: 12,261,193,800. £340,000 went to "Providing Medical Help", £360,000 went to "Protecting the Earth", and £300,000 went towards "Building Safe Places". "Well done penguins!" was Club Penguin's response.

2011

The Coins For Change 2011 happened from December 15–29 during the Holiday Party 2011. Disney announced that they would double the coins, which they did. You could donate to get the CFC 2011 Pin or up to 10 thousand coins to get the Epic Volunteer Stamp. You can view it here.

The amounts of money which could be donated are as follows:

  • 100
  • 500
  • 1,000
  • 5,000
  • 10,000

The final results were:

  • Building Safe Places – $620,000
  • Medical Help – $640,000
  • Protecting the Earth – $740,000

2012

The Coins for Change 2012 went on along with Holiday Party 2012 from December 20, 2012 to January 4, 2013. You were able to buy cookies at the Bakery to fund raise for Coins for Change and get the CFC 2012 Pin. There was a Coin Counter at the Snow Forts. The Lighthouse was not filled with coins anymore. There was a glitch with this Coins For Change, as if you clicked on a Coins For Change-stand in an igloo when this year's Coins For Change ended, the donate coins screen would actually appear after the event has officially ended. This was soon fixed. You can view it here.

The amounts of money which could be donated are as follows:

  • 100
  • 500
  • 1,000
  • 5,000
  • 10,000

The final results were:

  • Building Safe Places – $395,460
  • Medical Help – $308,614
  • Protecting the Earth – $295,926

2013

The Coins for Change 2013 started on December 19 and ended on January 1. Different from the previous years, you could not choose which category you wanted to donate the coins. On December 12, 2013, Captain Rockhopper was spotted through the Telescope from the Beacon with some train tracks which were being used for December 19, 2013 (Holiday Party 2013). During the Holiday Party 2013, members could own 4 different types of trains and invite penguins to a ride. Member penguins could also go through the Blue Line, Red Line or the Green Line and to throw snowballs to the floating objects to earn coins which were also being used for Coins For Change. All penguins could also earn items by donating to Coins For Change as well as the 2013 CFC donation pin by donating into the normal Coins For Change buckets. Through donation amounts, Club Penguin has donated USD 1 Million to each to help the following organizations to do the following things all around the world.

Organization(s) Name Use
Toys for Tots, One Warm Coat Provide toys and warm coats to USA
Global Penguin Society Save nesting grounds for penguins to lay eggs and raise children
Partners in the Horn of Africa Build 10 libraries in Ethiopia and 5 schools in India
Wildlife Conservation Network, Rare Preserve homes of Yellow-tailed Woolly Monkey in Peru and Andean Cats in Argentina, Bolivia, Chile and Peru.
N/A Send 12,500 activity packages to kids in Argentina, Australia, Canada, Brazil, Mexico, UK and USA.
Free the Children Provide clean water to San Miguel, Ecuador
Wildlife Conservation Network Protect snow leopards and saiga antelopes in Uzbekistan and Russia
Imagine 1 Day, War Child Build a whole school in Ethiopia and provide school kits for 2,000 students in Democratic Republic of Congo
Wildlife Conservation Network Protect the homes of Painted Dogs and Lions in Mozambique and Zimbabwe.
Partners in Health Construct hospital wings for new mothers and their babies in Malawi.

2014

The 2014 Coins for Change occurred during the Merry Walrus Party. Additionally, all items bought from the Penguin Style catalog during the Merry Walrus Party went towards donations. The results were posted on January 5, 2015.

Button2 Provide Medical Help
Organization(s) Name Use
Disney Hospital Care Package Program Donation of care packages to more than 450 hospitals.
Partners in Health, International Rescue Committee Provide nutritional support to TB and HIV patients, pregnant women and educational programs to families.
Children's Surgical Centre, Partners in Health Financing the training of local surgeons.
Free The Children, Partners in Health Construction of hospital and clinics in remote and impoverished communities.
Free The Children Providing clean water to communities who don't have access to it.
Button3 Protect the Earth
Organization(s) Name Use
Various organizations Funding programs such as conservation camps, and educational programs in schools to inspire kids to protect their natural habitat.
Free The Children Construction of community gardens.
Free The Children Funding tree nurseries to help reforestate areas where people and animals live, rebuilding habitats and helping maintain balanced ecosystems.
Wildlife Conservation Network, Rare Conservation Funding habitat preservation projects.
Global Penguin Society, Wildlife Conservation Network Supporting the protection and conservation of nearly a dozen animal species.
Button1 Build Safe Places
Organization(s) Name Use
Playground Builders Construction of playgrounds for children in poverty, affected by war or natural disasters.
War Child, Street Children International Funding programs to educate women and children about civil rights, self-protection, non-violent conflict solution, etc.
War Child, Un Techo Para Mi Pais Construction of youth recreational centers to avoid dangerous and exploitative children work.
Free The Children, Partners in the Horn of Africa Providing libraries with material, such as books and computers.
Free The Children, Partners in the Horn of Africa Construction of schools and classrooms in places affected by war or poverty.

Trivia

Gallery

Logos

Donation Station

Other

References

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