Shortened footnote and citation:
{{sfn|Piwinger|Zerfaß|2007|p=}}

* {{cite book | last=Piwinger | first=Manfred | last2=Zerfaß | first2=Ansgar | title=Handbuch Unternehmenskommunikation | publisher=Springer Science & Business Media | publication-place=Wiesbaden | date=2007-11-15 | isbn=978-3-409-14344-8 | language=de}}


Named reference:
<ref name="t415">{{cite book | last=Piwinger | first=Manfred | last2=Zerfaß | first2=Ansgar | title=Handbuch Unternehmenskommunikation | publisher=Springer Science & Business Media | publication-place=Wiesbaden | date=2007-11-15 | isbn=978-3-409-14344-8 | language=de | page=}}</ref>