Betty Crocker Star Matinee

Betty Crocker Star Matinee is an American television anthology hosted by Adelaide Hawley under the General Mills persona of Betty Crocker.^[1] The program was aired from November 3, 1951, through April 26, 1952,^[2] on the American Broadcasting Company.^[3]

Adelaide Hawley portrayed the iconic Crocker in the series.^[4] Notable guest stars included Constance Bennett,^[5] Audrey Hepburn, David Niven, Veronica Lake, Basil Rathbone, June Lockhart, Raymond Massey, Thomas Mitchell, Teresa Wright, Celeste Holm, and Robert Cummings.

The program was initially broadcast from noon to 12:30 p.m. Eastern Time on Saturdays. The format consisted of "a dramatic excerpt, a recipe, and a female personality".^[3] Beginning March 1, 1952, it was moved to 11:30 to noon on Saturdays, replacing A Date with Judy.^[6]

Dramas presented included "Eastward in Eden".^[5]

References

^ Terrace, Vincent (2011). Encyclopedia of Television Shows, 1925 through 2010 (2nd ed.). Jefferson, N.C.: McFarland & Company, Inc., Publishers. p. 94. ISBN 978-0-7864-6477-7.
^ McNeil, Alex (1996). Total Television: the Comprehensive Guide to Programming from 1948 to the Present (4th ed.). New York, New York: Penguin Books USA, Inc. p. 89. ISBN 0-14-02-4916-8.
^ ^a ^b Plotnik, Gene (November 17, 1951). "Betty Crocker Star Matinee". Billboard. p. 12. Retrieved September 13, 2024.
^ Marks, Susan (2010). Finding Betty Crocker: The Secret Life of America's First Lady of Food. Simon and Schuster. p. 219. ISBN 9781439104019. Retrieved 27 March 2019.
^ ^a ^b Kellow, Brian (November 26, 2004). The Bennetts: An Acting Family. University Press of Kentucky. ISBN 978-0-8131-3818-3. Retrieved November 2, 2024.
^ "Report Bayuk Will Buy 'Ellery Queen' on ABC". Billboard. March 8, 1952. p. 6. Retrieved November 2, 2024.

External links

Betty Crocker Star Matinee at CVTA with episode list

This article about a television show originating in the United States is a stub. You can help Wikipedia by expanding it.

[etvs-1] Terrace, Vincent (2011). Encyclopedia of Television Shows, 1925 through 2010 (2nd ed.). Jefferson, N.C.: McFarland & Company, Inc., Publishers. p. 94. ISBN 978-0-7864-6477-7.

[tt-2] McNeil, Alex (1996). Total Television: the Comprehensive Guide to Programming from 1948 to the Present (4th ed.). New York, New York: Penguin Books USA, Inc. p. 89. ISBN 0-14-02-4916-8.

[bbrev-3] Plotnik, Gene (November 17, 1951). "Betty Crocker Star Matinee". Billboard. p. 12. Retrieved September 13, 2024.

[4] Marks, Susan (2010). Finding Betty Crocker: The Secret Life of America's First Lady of Food. Simon and Schuster. p. 219. ISBN 9781439104019. Retrieved 27 March 2019.

[b-5] Kellow, Brian (November 26, 2004). The Bennetts: An Acting Family. University Press of Kentucky. ISBN 978-0-8131-3818-3. Retrieved November 2, 2024.

[6] "Report Bayuk Will Buy 'Ellery Queen' on ABC". Billboard. March 8, 1952. p. 6. Retrieved November 2, 2024.

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