View source for Sweet Baby Inc.

{{Short description|Canadian narrative development and consultation studio}} 
{{pp-extended|small=yes}}
{{pp|small=yes}}
{{Use Canadian English|date=March 2024}}
{{Use dmy dates|date=March 2024}}
{{Infobox company
| logo = Sweet Baby Inc. logo.png
| logo_alt = Sweet Baby Inc. logo
| type = [[Privately held company|Private]]
| industry = [[Video game industry|Video games]]
| founded = {{Start date and age|2018}} in [[Montreal]], Canada
| founders = {{ubl|Kim Belair|David Bédard}}
| hq_location_city = Montreal
| hq_location_country = Canada
| key_people = {{ubl|Kim Belair ([[CEO]])|David Bédard ([[Chief operating officer|COO]])}}
| num_employees = 16
| num_employees_year = 2024
| website = {{URL|sweetbabyinc.com}}
}}

'''Sweet Baby Inc.''' is a Canadian narrative development and consultation studio based in [[Montreal]]. Founded by former [[Ubisoft]] developers, including scriptwriter Kim Belair and product manager David Bédard, the company consults on video game narratives during [[Video game development|development]] to promote [[diversity, equity, and inclusion]] within game narratives and studios. Sweet Baby has consulted with several developers and games, including ''[[Sable (video game)|Sable]]'', ''[[God of War Ragnarök]]'', and ''[[Alan Wake 2]]''. In 2023, the studio became the target of online users who claimed it promoted a "[[woke agenda]]".

== History ==
{{Multiple image |total_width=325
|image1=Kim Belair, GDC 2024 3 (cropped).jpg |alt1=Photograph of Kim Belair in 2024
|image2=David Bédard, GDC 2019 (20220323 5 2621) (cropped).jpg |alt2=Photograph of David Bédard in 2019
|footer=Sweet Baby Inc. was co-founded by [[Chief executive officer|CEO]] Kim Belair (left) and [[Chief operating officer|COO]] David Bédard (right).<ref name="Verge Sable"/>}}

Sweet Baby Inc. was founded in [[Montreal]] in 2018 by former [[Ubisoft]] developers,<ref name="Marketplace"/><ref name="GamesIndustry Considerations"/> including scriptwriter Kim Belair and product manager David Bédard.<ref name="Marketplace"/><ref name="Verge Sable"/><ref name="ACM SIGGRAPH 2015"/> Belair became Sweet Baby's [[chief executive officer]] and Bédard the [[chief operating officer]].<ref name="Marketplace"/><ref name="Aftermath"/> Belair said that she founded the company to promote the advancement of women and [[marginalized groups]] in the [[video game industry]].<ref name="Marketplace"/>

The company consults on game narratives during [[Video game development|development]] and promotes gender and racial diversity in development teams, including correct and consistent pay, training, and [[Motion picture credits|credits]].<ref name="Marketplace"/><ref name="GamesIndustry Abuse"/> Sweet Baby's stated goal is to ensure characters from different demographic groups are not only added for nominal presence, but that their portrayal is respectful, fits into the overall context, and is written for quality scenarios. To achieve this, Sweet Baby organizes developer consultations with representatives of different ethnic groups and cultures when creating characters from these same cultures.<ref name="GamesIndustry Considerations"/><ref name="Kotaku"/><ref name="NRC"/> The company connects developers with studios when vacancies arise.<ref name="NRC"/> While the studio can be consulted at any point in development, Belair felt it had a better chance at improvement by entering early to avoid undoing completed work.<ref name="GamesIndustry Considerations"/>

From 2018, Bédard was the brand content manager and Belair the story architect on ''Unknown 9'', a [[transmedia]] project encompassing comics, novels, and video games,<ref name="THR Unknown"/><ref name="Shorty Unknown"/><ref name="Metro Unknown"/> initially as employees of developer Reflector Entertainment and later as part of Sweet Baby.<ref name="THR Unknown"/><ref name="Shorty Unknown"/><ref name="Verge Parrish"/> The studio consulted on the narrative and characters of ''[[God of War Ragnarök]]'',<ref name="PC Gamer"/> focusing on making the [[Black people|black]] character Angrboda more relatable to black audiences while acknowledging the game's [[Norse mythology]].<ref name="GamesIndustry Considerations"/><ref name="Aftermath"/> Sweet Baby joined the development of ''[[Goodbye Volcano High]]'' in 2020<ref name="Edge KOOP"/> and led the narrative team after development rebooted in 2021.<ref name="Gematsu KOOP"/>

In 2022, the studio developed ''Lost Your Marbles'' for the [[Playdate (console)|Playdate]] handheld console, and formed two teams of around twelve people to assist in the development of two other Playdate games over the course of six months: ''Recommendation Dog'' and ''Reel Steel''.<ref name="Game Developer Playdate"/><ref name="Edge Playdate"/> Bédard felt undertaking two projects simultaneously was "a bit too ambitious" for the studio due to their differing production schedules.<ref name="Game Developer Playdate"/> The studio joined ''[[Afterlove EP]]'' as consultants after the death of writer and designer Mohammad Fahmi in 2022, having been speaking with Fahmi before his death.<ref name="Afterlove"/> Belair assisted [[Remedy Entertainment]] in refining the background and story arc of Saga Anderson, the protagonist of ''[[Alan Wake 2]]'',<ref name="Aftermath"/><ref name="Game Developer Remedy"/> and worked with A44 Games in developing Nor Vanek, the protagonist of ''[[Flintlock: The Siege of Dawn]]''.<ref name="Edge Flintlock"/> The studio joined the production of ''[[Suicide Squad: Kill the Justice League]]'' late in its development, focusing on writing audio logs, [[non-player character]] dialogue, and in-game advertisements.<ref name="Aftermath"/><ref name="Kotaku"/> Sweet Baby was also involved in writing the script for ''[[Marvel's Spider-Man 2]]''.<ref name="Aftermath"/><ref name="Kotaku"/> As of April 2024, Sweet Baby had 16 employees.<ref name="Aftermath"/><ref name="CBC"/>

== Online backlash and harassment ==
In October 2023, Sweet Baby attracted negative attention on [[Kiwi Farms]], a [[web forum]] where a user described the company's involvement with ''Alan Wake&nbsp;2'' as "possibly one of the biggest scandals in gaming history";<ref name="Kotaku"/> similar posts were shared on sites like [[4chan]] and the [[Reddit]] community [[r/KotakuInAction]].<ref name="Aftermath"/> Employees said a small degree of harassment was directed towards the company following this attention,<ref name="Game Developer"/> which increased in January 2024,<ref name="Wired"/> when a [[Steam (service)|Steam]] user created a curator group listing Sweet Baby's work,<ref name="GameStar"/> encouraging players to avoid the games as the studio promoted a "[[woke agenda]]".<ref name="Kotaku"/><ref name="Wired"/><ref name="Eurogamer"/> The curator group, known as "Sweet Baby Inc detected", received increased attention in February when a Sweet Baby employee asked others to report the group and its creator for violating Steam's [[code of conduct]].<ref name="Dot Esports"/><ref name="CBC"/> The group's creator accused Sweet Baby of censorship.<ref name="CBC" /> By April, the group had more than 355,000 followers<ref name="CBC"/> and a related [[Discord]] server had thousands of members.<ref name="Guardian"/> Both underwent purges of content in order to stay online after Steam and Discord staff contacted their moderators about potentially violating [[terms of service]], as much of the user-driven content bordered on hate speech.<ref name="Game Developer"/><ref name="Wired"/> Belair said Sweet Baby did not contact Steam's owner, [[Valve Corporation|Valve]], regarding the group.<ref name="CBC"/>

Theories about the studio included that it was directly or indirectly controlled by investment company [[BlackRock]],<ref name="Aftermath"/> that it forced Remedy to make ''Alan Wake 2''{{'}}s Saga Anderson black (which game director Kyle Rowley denied),<ref name="Kotaku"/><ref name="TheGamer Woke"/> and that it was responsible for recent failures in high-profile games such as ''Suicide Squad''{{hsp}}{{efn|Several journalists countered that ''Suicide Squad''{{'}}s mixed critical response was due to its combat gameplay and [[live service]] mechanics—on which Sweet Baby Inc. had no input—rather than its writing.<ref name="Aftermath"/><ref name="Gamereactor"/>}} and for [[2023–2024 video game industry layoffs|recent industry layoffs]].<ref name="Aftermath"/><ref name="Kotaku"/><ref name="Wired"/> Multiple journalists described these disproven ideas as conspiracy theories;<ref name="Game Developer"/><ref name="Guardian"/><ref name="Mary Sue"/> several were based on isolated statements made by Sweet Baby employees on social media or at conferences, taken out of the larger context related to their views on diversity in game narratives.<ref name="Verge Parrish"/> ''Aftermath''{{'}}s Nathan Grayson noted theories would likely continue spreading as long as their narrative compelled viewers and readers;<ref name="Aftermath"/> [[YouTube]] videos about the backlash collectively received millions of views.<ref name="MMfA"/><ref name="USA Today"/> Belair responded that Sweet Baby's work was to improve narratives generally rather than being solely focused on [[DEI|diversity and inclusion]]; she noted gamers thought the studio had simply added [[pride flags]] to ''[[Marvel's Spider-Man 2]]'' when it had actually provided narrative work for about three years, including several levels and character arcs.<ref name="Aftermath"/><ref name="Kotaku"/>

Sweet Baby's employees faced harassment and attempted [[doxing]] in response to the backlash,<ref name="Aftermath"/><ref name="Kotaku"/><ref name="Game Developer"/> with attention drawn towards the company and its employees by high-profile social media accounts including [[Elon Musk]], [[Matt Walsh (political commentator)|Matt Walsh]], and [[Libs of TikTok]].<ref name="Verge Parrish"/><ref name="CBC"/> Others who faced harassment included ''[[Kotaku]]''{{'}}s reporter who first highlighted the backlash<ref name="CBC"/><ref name="Wired"/> and developers who worked with or publicly supported Sweet Baby.<ref name="Verge Parrish"/> Several journalists and [[content creator]]s compared it to [[Gamergate (harassment campaign)|Gamergate]],<ref name="Kotaku"/><ref name="Game Developer"/><ref name="USA Today"/> and ''TheGamer''{{'}}s Stacey Henley called it "the latest [[Dog whistle (politics)|dogwhistle]] for rejecting [[Progressivism|progressive]] ideas".<ref name="TheGamer Mad"/> ''[[The Verge]]''{{'}}s Ash Parrish felt the Discord members were not attempting to "create meaningful change for their cause" but were "simply there for the vibes, rancid though they are".<ref name="Verge Parrish"/> The studio continued to operate as normal;<ref name="Aftermath"/><ref name="Kotaku"/> Bédard felt the industry had become familiar with similar controversies since Gamergate.<ref name="Aftermath"/> Its partners, like [[Insomniac Games]], offered advice on moving past the backlash based on their own experiences with harassment,<ref name="Aftermath"/><ref name="Kotaku"/> and several developers and consultants, like [[Rami Ismail]] and [[Steve Saylor]], supported the studio on social media.<ref name="CBC"/><ref name="Eurogamer"/> Journalists and academics urged the studio's other partners to publicly defend it to stop false accusations and avoid complicity,<ref name="Guardian"/><ref name="Game Developer Kowert"/> and ''[[Game Developer (website)|Game Developer]]''{{'}}s Bryant Francis urged Steam and Discord to clarify their policies to avoid similar incidents and further harassment.<ref name="Game Developer"/>

== List of games ==
{| class="wikitable sortable"
|-
! scope="col" | Year
! scope="col" | Game
! scope="col" | Developer
! scope="col" | Role
! scope="col" class="unsortable" | {{Refh}}
|- 
| 2019 || ''[[Neo Cab]]'' || Chance Agency || Writing || align="center" | <ref name="Destructoid KOOP"/>
|-
| rowspan="2" | 2020 || ''[[Dota Underlords]]'' || [[Valve Corporation|Valve]] || Scriptwriting || align="center" | <ref name="Room Escape Artist"/>
|-
| ''[[Assassin's Creed Valhalla]]'' || [[Ubisoft Montreal]] || Scriptwriting || align="center" | <ref name="GameStar"/><ref name="Destructoid KOOP"/>
|-
| rowspan="2" | 2021 || ''[[Dungeons & Dragons: Dark Alliance]]'' || [[Tuque Games]] || Scriptwriting || align="center" | <ref name="D&D"/>
|-
| ''[[Sable (video game)|Sable]]'' || Shedworks || Writing and characters || align="center" | <ref name="Marketplace"/><ref name="Projects"/>
|-
| rowspan="3" | 2022 || ''Lost Your Marbles'' || Sweet Baby Inc. || Full development || align="center" | <ref name="Game Developer Playdate"/><ref name="Projects"/>
|-
| ''[[Gotham Knights (video game)|Gotham Knights]]'' || [[WB Games Montréal]] || Scriptwriting || align="center" | <ref name="Gry Online"/>
|-
| ''[[God of War Ragnarök]]'' || [[Santa Monica Studio]] || Narrative and character consultation || align="center" | <ref name="GamesIndustry Considerations"/><ref name="Projects"/>
|-
| rowspan="9" | 2023 || ''Recommendation Dog'' || rowspan="2" | Sweet Baby Inc. || rowspan="2" | Full development || align="center" rowspan="2" | <ref name="Game Developer Playdate"/>
|-
| ''Reel Steal''
|-
| ''[[Shadow Gambit: The Cursed Crew]]'' || [[Mimimi Games]] || Sensitivity reading || align="center" | <ref name="PC Gamer"/>
|-
| ''[[Goodbye Volcano High]]'' || [[KO_OP]] || Narrative direction, design, writing, sensitivity reading || align="center" | <ref name="Gematsu KOOP"/><ref name="Projects"/>
|-
| ''Quantum Phantom Basketball'' || Brenda Arts || Writing and production || align="center" | <ref name="Substack Jan 2024"/>
|-
| ''[[The Crew Motorfest]]'' || [[Ubisoft Ivory Tower]] || Proofreading, additional writing || align="center" | <ref name="GameStar"/><ref name="Projects"/>
|-
| ''[[Kingdom Eighties]]'' || [[Fury Studios]] || Additional writing || align="center" | <ref name="Kingdom"/>
|-
| ''[[Marvel's Spider-Man 2]]'' || [[Insomniac Games]] || Story consultation || align="center" | <ref name="Marketplace"/><ref name="Projects"/>
|-
| ''[[Alan Wake 2]]'' || [[Remedy Entertainment]] || Characters, sensitivity reading || align="center" | <ref name="GamesIndustry Considerations"/><ref name="Projects"/>
|-
| rowspan="5" | 2024 || ''[[Suicide Squad: Kill the Justice League]]'' || [[Rocksteady Studios]] || Scriptwriting (audio logs, non-player characters) || align="center" | <ref name="Marketplace"/><ref name="Projects"/>
|-
| ''[[Tales of Kenzera: Zau]]'' || Surgent Studios || Narrative || align="center" | <ref name="Substack Jan 2024"/>
|-
| ''[[Flintlock: The Siege of Dawn]]'' || A44 Games || Writing and characters || align="center" | <ref name="Edge Flintlock"/>
|-
| ''[[Afterlove EP]]'' || Pikselnesia || Narrative design and writing || align="center" | <ref name="Afterlove"/><ref name="Igromania Afterlove"/>
|-
| ''Capes'' || Spitfire Interactive || Character consultation || align="center" | <ref name="Projects"/>
|-
| rowspan="3" | 2025 || ''[[Hyper Light Breaker]]'' || [[Heart Machine]] || Story structure and character development || align="center" | <ref name="Heart Machine"/><ref name="Projects Old"/>
|-
| ''[[Usual June]]'' || [[Finji]] || Narrative and characters || align="center" | <ref name="RPS Finji"/><ref name="Projects"/>
|-
| ''[[South of Midnight]]'' || [[Compulsion Games]] || Story development, cultural and character consultation || align="center" | <ref name="Xbox Midnight"/><ref name="Projects"/>
|-
| rowspan="5" {{n/a|TBA}} || ''Battle Shapers'' || Metric Empire || Narrative direction, design, writing, world || align="center" | <ref name="Projects"/>
|-
| ''Breeze in the Clouds'' || Stormy Nights Interactive || Narrative design and consultation || align="center" | <ref name="Projects Old"/>
|-
| ''[[Contraband (video game)|Contraband]]'' || [[Avalanche Studios]] || Sensitivity reading, scriptwriting || align="center" | <ref name="Projects Old"/>
|-
| ''[[Marvel's Wolverine]]'' || [[Insomniac Games]] || Story consultation || align="center" | <ref name="Marketplace"/>
|}

== Notes ==
{{notelist}}

== References ==
{{reflist|refs=

<ref name="ACM SIGGRAPH 2015">{{cite conference |title=''Assassin's Creed Unity'' E3 Cinematic Trailer |last=Rabb |first=Alex Sándor |date=31 July 2015 |publisher=[[ACM SIGGRAPH]] |book-title=ACM SIGGRAPH 2015 Computer Animation Festival |pages=18–20 |editor-last1=Rose |editor-first1=Mikki |editor-last2=Takai |editor-first2=Joe |location=Los Angeles |isbn=978-1-4503-3326-9 |doi=10.1145/2745234 }}</ref>

<ref name="Afterlove">{{cite web |url=https://www.fellowtraveller.games/blog/afterlove-ep-major-update-on-progress-platforms-and-launch-timing |title=Afterlove EP: Major Update on Progress, Platforms, and Launch Timing |author=Pikselnesia |publisher=[[Fellow Traveller Games]] |date=17 September 2023 |accessdate=9 March 2024 |archiveurl=https://web.archive.org/web/20230927205601/https://www.fellowtraveller.games/blog/afterlove-ep-major-update-on-progress-platforms-and-launch-timing |archivedate=27 September 2023 |url-status=live }}</ref>

<ref name="Aftermath">{{cite web |url=https://aftermath.site/sweet-baby-detected-conspiracy-theory-steam |title=How A Small Video Game Narrative Studio Wound Up At The Heart Of A Massive, Anti-Woke Conspiracy Theory |last=Grayson |first=Nathan |work=Aftermath |date=7 March 2024 |accessdate=9 March 2024 |archiveurl=https://web.archive.org/web/20240307215515/https://aftermath.site/sweet-baby-detected-conspiracy-theory-steam |archivedate=7 March 2024 |url-status=live }}</ref>

<ref name="CBC">{{cite web |url=https://www.cbc.ca/radio/thecurrent/sweet-baby-inc-gamergate-1.7149888 |title=Why a Montreal video game consulting studio is at the centre of an online anti-diversity storm |last=Ore |first=Jonathan |work=[[CBC.ca]] |publisher=[[Canadian Broadcasting Corporation]] |date=3 April 2024 |accessdate=4 April 2024 |archiveurl=https://web.archive.org/web/20240403095427/https://www.cbc.ca/radio/thecurrent/sweet-baby-inc-gamergate-1.7149888 |archivedate=3 April 2024 |url-status=live }}</ref>

<ref name="D&D">{{cite video game |title=[[Dungeons & Dragons: Dark Alliance]] |developer=[[Tuque Games]] |publisher=[[Wizards of the Coast]] |date=22 June 2021 |platform=[[PlayStation 4]], [[PlayStation 5]], [[Windows]], [[Xbox One]], [[Xbox Series X/S]] |scene=Credits }}</ref>

<ref name="Destructoid KOOP">{{cite web |url=https://www.destructoid.com/goodbye-volcano-high-delay-2022-sweet-baby-koop/ |title=''Goodbye Volcano High'' has been placed in detention until 2022 |last=Moyse |first=Chris |work=[[Destructoid]] |publisher=[[Enthusiast Gaming]] |date=20 August 2021 |accessdate=7 March 2024 |archiveurl=https://web.archive.org/web/20210819195355/https://www.destructoid.com/goodbye-volcano-high-delay-2022-sweet-baby-koop/ |archivedate=19 August 2021 |url-status=live }}</ref>

<ref name="Dot Esports">{{cite web |url=https://dotesports.com/general/news/sweet-baby-inc-detected-drama-explained |title=Sweet Baby Inc Detected drama, explained |last=Beckwith |first=Michael |work=[[Dot Esports]] |publisher=[[Gamurs]] |date=6 March 2024 |accessdate=7 March 2024 |archiveurl=https://web.archive.org/web/20240307011807/https://dotesports.com/general/news/sweet-baby-inc-detected-drama-explained |archivedate=7 March 2024 |url-status=live }}</ref>

<ref name="Edge Flintlock">{{cite magazine |title=Lock and Load |pages=50–65 |last=Peel |first=Jeremy |magazine=[[Edge (magazine)|Edge]] |publisher=[[Future plc]] |date=24 March 2022 |issue=370 |issn=1350-1593 }}</ref>

<ref name="Edge KOOP">{{cite magazine |title=''Goodbye Volcano High'' |pages=35–37 |magazine=[[Edge (magazine)|Edge]] |publisher=[[Future plc]] |date=31 December 2020 |issue=354 |issn=1350-1593 }}</ref>

<ref name="Edge Playdate">{{cite magazine |title=Catalog shopping |pages=12–13 |magazine=[[Edge (magazine)|Edge]] |publisher=[[Future plc]] |date=20 April 2023 |issue=384 |issn=1350-1593 }}</ref>

<ref name="Eurogamer">{{cite web |url=https://www.eurogamer.net/spider-man-alan-wake-ridiculous-fishing-devs-speak-up-in-support-of-consultancy-studio-sweet-baby-inc |title=''Spider-Man'', ''Alan Wake'', ''Ridiculous Fishing'' devs speak up in support of consultancy studio Sweet Baby Inc |last=Ngan |first=Liv |work=[[Eurogamer]] |publisher=[[Gamer Network]] |date=7 March 2024 |accessdate=8 March 2024 |archiveurl=https://web.archive.org/web/20240307143106/https://www.eurogamer.net/spider-man-alan-wake-ridiculous-fishing-devs-speak-up-in-support-of-consultancy-studio-sweet-baby-inc |archivedate=7 March 2024 |url-status=live }}</ref>

<ref name="Game Developer">{{cite web |url=https://www.gamedeveloper.com/business/why-are-valve-and-discord-permitting-harassment-against-sweet-baby-inc- |title=Why are Valve and Discord permitting harassment against Sweet Baby Inc.? |last=Francis |first=Bryant |work=[[Game Developer (website)|Game Developer]] |publisher=[[Informa]] |date=11 March 2024 |accessdate=12 March 2024 |archiveurl=https://web.archive.org/web/20240311201905/https://www.gamedeveloper.com/business/why-are-valve-and-discord-permitting-harassment-against-sweet-baby-inc- |archivedate=11 March 2024 |url-status=live }}</ref>

<ref name="Game Developer Kowert">{{cite web |url=https://www.gamedeveloper.com/production/silence-from-sony-remedy-other-studios-could-worsen-harassment-campaign |title=Silence from Sony, Remedy, other studios could worsen harassment campaign |last=Francis |first=Bryant |work=[[Game Developer (website)|Game Developer]] |publisher=[[Informa]] |date=28 March 2024 |accessdate=29 March 2024 |archiveurl=https://web.archive.org/web/20240328164555/https://www.gamedeveloper.com/production/silence-from-sony-remedy-other-studios-could-worsen-harassment-campaign |archivedate=28 March 2024 |url-status=live }}</ref>

<ref name="Game Developer Playdate">{{cite web |url=https://www.gamedeveloper.com/design/inside-the-development-of-playdate-titles-recommendation-dog-and-reel-steal |title=Inside the development of Playdate titles ''Recommendation Dog!!'' and ''Reel Steal'' |last=Kerr |first=Chris |work=[[Game Developer (website)|Game Developer]] |publisher=[[Informa]] |date=6 April 2023 |accessdate=7 March 2024 |archiveurl=https://web.archive.org/web/20230405163839/https://www.gamedeveloper.com/design/inside-the-development-of-playdate-titles-recommendation-dog-and-reel-steal |archivedate=5 April 2023 |url-status=live }}</ref>

<ref name="Game Developer Remedy">{{cite web |url=https://www.gamedeveloper.com/design/why-remedy-entertainment-went-all-in-on-saga-anderson-in-i-alan-wake-2-i- |title=Why Remedy Entertainment went all in on Saga Anderson in ''Alan Wake 2'' |last=Fillari |first=Alessandro |work=[[Game Developer (website)|Game Developer]] |publisher=[[Informa]] |date=14 November 2023 |accessdate=7 March 2024 |archiveurl=https://web.archive.org/web/20231113141706/https://www.gamedeveloper.com/design/why-remedy-entertainment-went-all-in-on-saga-anderson-in-i-alan-wake-2-i- |archivedate=13 November 2023 |url-status=live }}</ref>

<ref name="Gamereactor">{{cite web |url=https://www.gamereactor.eu/what-is-sweet-baby-inc-and-why-are-people-so-mad-about-it-1367303/ |title=What is Sweet Baby Inc. and why are people so mad about it? |last=Hopley |first=Alex |work=[[Gamereactor]] |publisher=[[Gamez Publishing A/S]] |date=8 March 2024 |accessdate=9 March 2024 |archiveurl=https://web.archive.org/web/20240309032319/https://www.gamereactor.eu/what-is-sweet-baby-inc-and-why-are-people-so-mad-about-it-1367303/ |archivedate=9 March 2024 |url-status=live }}</ref>

<ref name="GamesIndustry Abuse">{{cite web |url=https://www.gamesindustry.biz/we-need-a-movement-to-tackle-systemic-abuse-not-a-moment-opinion |title=We need a movement to tackle systemic abuse, not a moment {{!}} Opinion |last=Belair |first=Kim |work=[[GamesIndustry.biz]] |publisher=[[Gamer Network]] |date=7 July 2020 |accessdate=7 March 2024 |archiveurl=https://web.archive.org/web/20220729214619/https://www.gamesindustry.biz/we-need-a-movement-to-tackle-systemic-abuse-not-a-moment-opinion |archivedate=29 July 2022 |url-status=live }}</ref>

<ref name="GamesIndustry Considerations">{{cite web |url=https://www.gamesindustry.biz/three-considerations-for-improving-diverse-game-narratives-and-characters |title=Three considerations for improving diverse game narratives and characters |last=Wen |first=Alan |work=[[GamesIndustry.biz]] |publisher=[[Gamer Network]] |date=4 December 2023 |accessdate=7 March 2024 |archiveurl=https://web.archive.org/web/20231204150137/https://www.gamesindustry.biz/three-considerations-for-improving-diverse-game-narratives-and-characters |archivedate=4 December 2023 |url-status=live }}</ref>

<ref name="GameStar">{{cite web |url=https://www.gamestar.de/artikel/sweet-baby-inc-detected-steam-kurator-hasskampagne,3409770.html |title=Einer der größten Steam-Kuratoren »Sweet Baby Inc detected« schürt aktuell riesige Hass-Kampagne im Netz |language=de |trans-title=One of the largest Steam curators, 'Sweet Baby Inc detected', is currently formenting a huge hate campaign online |work=[[GameStar]] |publisher=[[Webedia]] |date=6 March 2024 |accessdate=7 March 2024 |archiveurl=https://web.archive.org/web/20240306131405/https://www.gamestar.de/artikel/sweet-baby-inc-detected-steam-kurator-hasskampagne,3409770.html |archivedate=6 March 2024 |url-status=live }}</ref>

<ref name="Gematsu KOOP">{{cite web |url=https://www.gematsu.com/2021/08/goodbye-volcano-high-delayed-to-2022-narrative-reboot-announced |title=''Goodbye Volcano High'' delayed to 2022, narrative reboot announced |last=Romano |first=Sal |work=Gematsu |date=18 August 2021 |accessdate=7 March 2024 |archiveurl=https://web.archive.org/web/20210818173532/https://www.gematsu.com/2021/08/goodbye-volcano-high-delayed-to-2022-narrative-reboot-announced |archivedate=18 August 2021 |url-status=live }}</ref>

<ref name="Gry Online">{{cite web |url=https://www.gry-online.pl/newsroom/co-to-jest-sweet-baby-inc-i-dlaczego-gracze-krytykuja-tworcow-wsp/z8287f1 |title=Co to jest Sweet Baby Inc i dlaczego gracze krytykują twórców współpracujących z tą firmą |language=pl |trans-title=What is Sweet Baby Inc and why do players criticize creators working with this company |last=Orzeszek |first=Szymon |work=[[Gry-Online]] |date=6 March 2024 |accessdate=7 March 2024 |archiveurl=https://web.archive.org/web/20240306140716/https://www.gry-online.pl/newsroom/co-to-jest-sweet-baby-inc-i-dlaczego-gracze-krytykuja-tworcow-wsp/z8287f1 |archivedate=6 March 2024 |url-status=live }}</ref>

<ref name="Guardian">{{cite web |url=https://www.theguardian.com/games/2024/mar/08/gamergate-trolls-woke-game-consultants |title=It's 10 years since Gamergate – the industry must now stand up to far-right trolls |last=MacDonald |first=Keza |work=[[The Guardian]] |date=8 March 2024 |accessdate=9 March 2024 |archiveurl=https://web.archive.org/web/20240308135041/https://www.theguardian.com/games/2024/mar/08/gamergate-trolls-woke-game-consultants |archivedate=8 March 2024 |url-status=live }}</ref>

<ref name="Heart Machine">{{cite web |url=https://heartmachinez.tumblr.com/post/681918510737358848/heart-to-heart-wkim-belair-narrative-for-hyper |title=Heart to Heart w/Kim Belair: Narrative for ''Hyper Light Braker'' |last=Preston |first=Alx |publisher=[[Heart Machine]] |date=18 April 2022 |accessdate=7 March 2024 |archiveurl=https://web.archive.org/web/20220419044522/https://heartmachinez.tumblr.com/post/681918510737358848/heart-to-heart-wkim-belair-narrative-for-hyper |archivedate=19 April 2022 |url-status=live }}</ref>

<ref name="Igromania Afterlove">{{cite web |url=https://www.igromania.ru/news/136081/ritmicheskoe-priklyuchenie-afterlove-ep-avtorov-coffee-talk-vyijdet-osenyu-2024-goda/ |title=Ритмическое приключение ''Afterlove EP'' авторов ''Coffee Talk'' выйдет осенью 2024 года |language=ru |trans-title=The rhythmic adventure ''Afterlove EP'' by ''Coffee Talk'' will be released in autumn 2024 |last=Pi |first=Lena |work=[[Igromania]] |date=2 March 2024 |accessdate=9 March 2024 |archiveurl=https://web.archive.org/web/20240301215059/https://www.igromania.ru/news/136081/ritmicheskoe-priklyuchenie-afterlove-ep-avtorov-coffee-talk-vyijdet-osenyu-2024-goda/ |archivedate=1 March 2024 |url-status=live }}</ref>

<ref name="Kingdom">{{cite video game |title=[[Kingdom Eighties]] |developer=[[Fury Studios]] |publisher=[[Raw Fury]] |date=26 June 2023 |platform=[[Windows]] |scene=Credits }}</ref>

<ref name="Kotaku">{{cite web |url=https://kotaku.com/sweet-baby-inc-consulting-games-alan-wake-2-dei-1851312428 |title=Sweet Baby Inc. Doesn't Do What Some Gamers Think It Does |last=Mercante |first=Alyssa |work=[[Kotaku]] |publisher=[[G/O Media]] |date=6 March 2024 |accessdate=7 March 2024 |archiveurl=https://web.archive.org/web/20240306175552/https://kotaku.com/sweet-baby-inc-consulting-games-alan-wake-2-dei-1851312428 |archivedate=6 March 2024 |url-status=live }}</ref>

<ref name="Marketplace">{{cite web |url=https://www.marketplace.org/2021/09/27/this-video-game-company-wants-to-make-the-industry-safer-for-marginalized-people/ |title=This video game company wants to make the industry safer for marginalized people |last1=Ryssdal |first1=Kai |last2=McHenry |first2=Sean |work=[[Marketplace (radio program)|Marketplace]] |date=27 September 2021 |accessdate=7 March 2024 |archiveurl=https://web.archive.org/web/20210928050928/https://www.marketplace.org/2021/09/27/this-video-game-company-wants-to-make-the-industry-safer-for-marginalized-people/ |archivedate=28 September 2021 |url-status=live }}</ref>

<ref name="Mary Sue">{{cite web |url=https://www.themarysue.com/sweet-baby-inc-controversy-explained/ |title=Sweet Baby Inc. Is Under Attack Due to Conservative Conspiracy Theories |last=Ulatowski |first=Rachel |work=[[The Mary Sue]] |publisher=[[Gamurs]] |date=7 March 2024 |accessdate=8 March 2024 |archiveurl=https://web.archive.org/web/20240307230755/https://www.themarysue.com/sweet-baby-inc-controversy-explained/ |archivedate=7 March 2024 |url-status=live }}</ref>

<ref name="Metro Unknown">{{cite web |url=https://journalmetro.com/societe/techno/1850020/raconter-des-histoires-au-xxie-siecle/ |title=Reflector : raconter des histoires au XXIe siècle |language=fr |trans-title=Reflector: storytelling in the 21st century |last=Johnson |first=Maxine |work=[[Métro (Montreal newspaper)|Métro]] |date=10 October 2018 |accessdate=29 March 2024 |archiveurl=https://web.archive.org/web/20230918212452/https://journalmetro.com/societe/techno/1850020/raconter-des-histoires-au-xxie-siecle/ |archivedate=18 September 2023 |url-status=live }}</ref>

<ref name="MMfA">{{cite web |url=https://www.mediamatters.org/4chan/online-trolls-are-targeting-company-involved-video-game-development-calling-their-efforts |title=Online trolls are targeting a company involved in video game development, calling their efforts 'Gamergate 2.0' |last=Kaplan |first=Alex |publisher=[[Media Matters for America]] |date=3 March 2024 |accessdate=13 March 2024 |archiveurl=https://web.archive.org/web/20240308225048/https://www.mediamatters.org/4chan/online-trolls-are-targeting-company-involved-video-game-development-calling-their-efforts |archivedate=8 March 2024 |url-status=live }}</ref>

<ref name="NRC">{{cite magazine |title=De maatschappij sijpelt de gamewereld in |language=nl |trans-title=Society seeps into the gaming world |pages=E16–E17 |last=Hermus |first=Simoon |magazine=[[NRC Handelsblad]] |publisher=[[Mediahuis]] |date=8 May 2021 |volume=51 |number=185 }}</ref>

<ref name="PC Gamer">{{cite web |url=https://www.pcgamer.com/gaming-industry/a-company-called-sweet-baby-inc-has-become-the-target-of-anti-woke-gamers-because-it-offers-consultancy-work-an-industry-standard-service-thats-been-normal-for-years/ |title=A company called Sweet Baby Inc. has become the target of 'anti-woke' gamers because it offers consultancy work, an industry-standard service that's been normal for years |last=Randall |first=Harvey |work=[[PC Gamer]] |publisher=[[Future plc]] |date=7 March 2024 |accessdate=8 March 2024 |archiveurl=https://web.archive.org/web/20240307171440/https://www.pcgamer.com/gaming-industry/a-company-called-sweet-baby-inc-has-become-the-target-of-anti-woke-gamers-because-it-offers-consultancy-work-an-industry-standard-service-thats-been-normal-for-years/ |archivedate=7 March 2024 |url-status=live }}</ref>

<ref name="Projects">{{cite web |url=https://sweetbabyinc.com/projects/ |title=Projects |publisher=Sweet Baby Inc. |accessdate=26 August 2024 |archiveurl=https://web.archive.org/web/20240825222444/https://sweetbabyinc.com/projects/ |archivedate=25 August 2024 |url-status=live |date=<!-- Deny Citation Bot --> }}</ref>

<ref name="Projects Old">{{cite web |url=https://sweetbabyinc.com/projects/ |title=Projects |publisher=Sweet Baby Inc. |accessdate=7 March 2024 |archiveurl=https://web.archive.org/web/20240130224558/https://sweetbabyinc.com/projects/ |archivedate=30 January 2024 |url-status=dead }}</ref>

<ref name="Room Escape Artist">{{cite conference |url=https://www.youtube.com/watch?v=A4nynKEeRfg |title=VIDEO GAME ROOTS: The talk you want to attend even if you're not a gamer |last1=Spira |first1=David |last2=Belair |first2=Kim |last3=MacGillivray |first3=Ari |last4=Bédard |first4=David |conference=The Reality Escape Convention |date=23 August 2020 |accessdate=7 March 2024 |archiveurl=https://ghostarchive.org/varchive/A4nynKEeRfg |archivedate=7 March 2024 |url-status=live }}</ref>

<ref name="RPS Finji">{{cite web |url=https://www.rockpapershotgun.com/finji-reveal-spooky-action-mystery-adventure-usual-june |title=Finji reveal spooky action mystery adventure ''Usual June'' |last=Castle |first=Katharine |work=[[Rock Paper Shotgun]] |publisher=[[Gamer Network]] |date=8 December 2023 |accessdate=7 March 2024 |archiveurl=https://web.archive.org/web/20231208042718/https://www.rockpapershotgun.com/finji-reveal-spooky-action-mystery-adventure-usual-june |archivedate=8 December 2023 |url-status=live }}</ref>

<ref name="Shorty Unknown">{{cite web |url=https://shortyawards.com/11th/unknown-9 |title=''UNKNOWN 9'' |publisher=[[Shorty Awards]] |accessdate=29 March 2024 |archiveurl=https://web.archive.org/web/20240319011332/https://shortyawards.com/11th/unknown-9 |archivedate=19 March 2024 |url-status=live }}</ref>

<ref name="Substack Jan 2024">{{cite web |url=https://sweetbabynews.substack.com/p/january-brought-to-you-by-baby-power |title=January, brought to you by Baby Power |last=Bédard |first=David |publisher=Sweet Baby Inc. |date=11 January 2024 |accessdate=7 March 2024 |archiveurl=https://web.archive.org/web/20240113055257/https://sweetbabynews.substack.com/p/january-brought-to-you-by-baby-power |archivedate=13 January 2024 |url-status=live }}</ref>

<ref name="TheGamer Mad">{{cite web |url=https://www.thegamer.com/diversity-consultants-sweet-baby-inc-gaming-worse-live-service/ |title=Diversity Is Not Your Enemy In A Life-Service World |last=Henley |first=Stacey |work=TheGamer |publisher=Valnet |date=7 March 2024 |accessdate=8 March 2024 |archiveurl=https://web.archive.org/web/20240307230901/https://www.thegamer.com/diversity-consultants-sweet-baby-inc-gaming-worse-live-service/ |archivedate=7 March 2024 |url-status=live }}</ref>

<ref name="TheGamer Woke">{{cite web |url=https://www.thegamer.com/going-after-alan-wake-2-for-being-woke-really-gives-the-game-away/ |title=Going After ''Alan Wake 2'' For Being "Woke" Really Gives The Game Away |last=Switzer |first=Eric |work=TheGamer |publisher=Valnet |date=5 March 2024 |accessdate=7 March 2024 |archiveurl=https://web.archive.org/web/20240305210404/https://www.thegamer.com/going-after-alan-wake-2-for-being-woke-really-gives-the-game-away/ |archivedate=5 March 2024 |url-status=live }}</ref>

<ref name="THR Unknown">{{cite web |url=https://www.hollywoodreporter.com/news/general-news/nycc-unknown-9-transmedia-occult-thriller-debuts-1150043/ |title=''Unknown 9'', Transmedia Occult Thriller, Debuts at New York Comic Con |last=McMillan |first=Graeme |work=[[The Hollywood Reporter]] |publisher=[[Eldridge Industries]] |date=7 October 2018 |accessdate=29 March 2024 |archiveurl=https://web.archive.org/web/20211027061829/https://www.hollywoodreporter.com/news/general-news/nycc-unknown-9-transmedia-occult-thriller-debuts-1150043/ |archivedate=27 October 2021 |url-status=live }}</ref>

<ref name="USA Today">{{cite web |url=https://www.usatoday.com/story/news/investigations/2024/03/22/gamergate-2-0-targets-sweet-baby-parler-back-online/73058996007/ |title=Parler is back online; Gamergate 2.0 hits gaming company Sweet Baby |last=Carless |first=Will |work=[[USA Today]] |publisher=[[Gannett]] |date=22 March 2024 |accessdate=23 March 2024 |archiveurl=https://web.archive.org/web/20240322171424/https://www.usatoday.com/story/news/investigations/2024/03/22/gamergate-2-0-targets-sweet-baby-parler-back-online/73058996007/ |archivedate=22 March 2024 |url-status=live }}</ref>

<ref name="Verge Parrish">{{cite news |url=https://www.theverge.com/2024/3/18/24104799/gamergate-2024-sweet-baby-inc-diversity |title=The return of Gamergate is smaller and sadder |last=Parrish |first=Ash |work=[[The Verge]] |publisher=[[Vox Media]] |date=18 March 2024 |accessdate=18 March 2024 |archiveurl=https://web.archive.org/web/20240318180720/https://www.theverge.com/2024/3/18/24104799/gamergate-2024-sweet-baby-inc-diversity |archivedate=18 March 2024 |url-status=live }}</ref>

<ref name="Verge Sable">{{cite web |url=https://www.theverge.com/2020/2/25/21142766/open-world-games-future-tech-gta-zelda-red-dead-cyberpunk-sable |title=Beyond ''GTA'': how tech and communities could change the future of open-world games |last=Gordon |first=Lewis |work=[[The Verge]] |publisher=[[Vox Media]] |date=25 February 2020 |accessdate=14 March 2024 |archiveurl=https://web.archive.org/web/20200225155649/https://www.theverge.com/2020/2/25/21142766/open-world-games-future-tech-gta-zelda-red-dead-cyberpunk-sable |archivedate=25 February 2020 |url-status=live }}</ref>

<ref name="Wired">{{cite magazine |url=https://www.wired.com/story/sweet-baby-video-games-harassment-gamergate/ |title=The Small Company at the Center of 'Gamergate 2.0' |last=Farokhmanesh |first=Megan |magazine=[[Wired (magazine)|Wired]] |publisher=[[Condé Nast]] |date=14 March 2024 |accessdate=15 March 2024 |archiveurl=https://web.archive.org/web/20240314143840/https://www.wired.com/story/sweet-baby-video-games-harassment-gamergate/ |archivedate=14 March 2024 |url-status=live }}</ref>

<ref name="Xbox Midnight">{{cite web |url=https://news.xbox.com/en-us/2023/06/11/south-of-midnight-interview-details/ |title=''South of Midnight'': The Hidden Details in that Gorgeous Reveal Trailer – Exclusive Interview |last=Skrebels |first=Joe |work=[[Xbox Wire]] |publisher=[[Microsoft]] |date=11 June 2023 |accessdate=7 March 2024 |archiveurl=https://web.archive.org/web/20230611171527/https://news.xbox.com/en-us/2023/06/11/south-of-midnight-interview-details/ |archivedate=11 June 2023 |url-status=live }}</ref>
}}

== External links ==
* {{Official website|https://sweetbabyinc.com/}}

[[Category:2018 establishments in Quebec]]
[[Category:Canadian consultants]]
[[Category:Companies based in Montreal]]
[[Category:Diversity (business)]]
[[Category:Diversity in computing]]
[[Category:Progressivism in Canada]]
[[Category:Video game companies established in 2018]]
[[Category:Video game companies of Canada]]
[[Category:Video game controversies]]
[[Category:Video game development companies]]