Out of Mind (song): Difference between revisions

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"'''Out of Mind'''" is a song by Swedish recording artist [[Tove Lo]] for her debut [[extended play|extended play (EP)]], ''[[Truth Serum (EP)|Truth Serum]]'' (2014). It was written by Lo alongside Alx Reuterskiöld and produced by The Struts with Reuterskiöld. The song was released on 16 October 2013 as the lead single from ''Truth Serum'' by [[Universal Music Group|Universal Music]]. It was also her third single overall, after "Love Ballad" and the first release of "[[Habits (Tove Lo song)|Habits (Stay High)]]". Musically, "Out of Mind" is a [[minimal music|minimal]] [[pop song]] featuring [[synthesizer|synthesizers]], [[guitar|guitars]], [[bass guitar|bass]] and [[Key (instrument)|keys]] instrumentation. Its lyrics speak of the singer's inability to completely forget an ex boyfriend. Its lyrical content was described as a sequel to "Habits (Stay High)" by Lo and music critics alike. The song was well received by [[music journalism|contemporary critics]], who praised its production and considered it one of the best tracks from the extended play. However, it attained little commercial success, peaking at number 39 on the [[The Official Finnish Charts|Official Finnish Airplay Chart]].
 
A music video for "Out of Mind", directed by Andreas Öhman, was released on 16 October 2013. Its imagery was based on Lo's own personal diary and was filmed in the woods and "other deserted places" in [[Stockholm]], [[Sweden]]. It shows the singer having an [[out-of-body experience]] where she releases her "demons and dark thoughts" and runs away from them. Lo performed the song several occasions, including on Swedish [[radio station]] [[Sveriges Radio P3|P3]], at the Norwegian [[by:Larm]] festival and at [[Notting Hill Arts Club]] in London.
 
== Background and release ==